Discussion
I need to put something together very quickly with the following rules;
We are selling what is the first pre-paid debit / gift card in europe which is available over the counter in supermarkets / convenience stores.
Mastercard branded.
Values of £20-£80 without user ID or registration.
Decided we want to do a little push over Xmas in central London as the initial launch went better than expected so we want to play with some ideas. Unsure if one off PR style stunts work so we want to see. I have a very signficant budget to do something like this next year but looking for a cheap as chips proof of concept right now.
Anyone got any ideas or works ion the business?
Or has anyone got much idea of the rules for competitons?
Cheers
We are selling what is the first pre-paid debit / gift card in europe which is available over the counter in supermarkets / convenience stores.
Mastercard branded.
Values of £20-£80 without user ID or registration.
Decided we want to do a little push over Xmas in central London as the initial launch went better than expected so we want to play with some ideas. Unsure if one off PR style stunts work so we want to see. I have a very signficant budget to do something like this next year but looking for a cheap as chips proof of concept right now.
Anyone got any ideas or works ion the business?
Or has anyone got much idea of the rules for competitons?
Cheers
I have a friend who would be able to come up with some ideas I am sure.
If you want to contact Adrian Palmer on 07798 713817 his events company have host a number of large parties and event, IIRC one even won Tatler party of the year in 2005.
Tell him Chris White sent you, he does a lot of exhibition work for me.
Chris
If you want to contact Adrian Palmer on 07798 713817 his events company have host a number of large parties and event, IIRC one even won Tatler party of the year in 2005.
Tell him Chris White sent you, he does a lot of exhibition work for me.
Chris
Vex - just spoken to him. No help on this although he did recomend me to a company who pitched me about 4 months ago for something. He may on the other hand be able to help me with something else we are looking at doing next year so I have suggested he pops in to my office when he is next in town.
Very nice chap, very helpful indeed. Thanks for the intro, much appreciated.
Very nice chap, very helpful indeed. Thanks for the intro, much appreciated.
I would say a website with some flash video ads.
These cards would be an ideal gift for teenagers from parents/relatives.
They know they have a limit, so would teach them to budget.
I have a few ideas, but need more info.
Post here or email me with:
your target audience,
when you need this done by.
Regards,
R
These cards would be an ideal gift for teenagers from parents/relatives.
They know they have a limit, so would teach them to budget.
I have a few ideas, but need more info.
Post here or email me with:
your target audience,
when you need this done by.
Regards,
R
rameshuk said:
I would say a website with some flash video ads.
These cards would be an ideal gift for teenagers from parents/relatives.
They know they have a limit, so would teach them to budget.
I have a few ideas, but need more info.
Post here or email me with:
your target audience,
when you need this done by.
Regards,
R
These cards would be an ideal gift for teenagers from parents/relatives.
They know they have a limit, so would teach them to budget.
I have a few ideas, but need more info.
Post here or email me with:
your target audience,
when you need this done by.
Regards,
R
YHM
_ target market - anyone who does not have a debit card. online shoppers, gifting, company rewards incentives, unbanked community etc.
This launch is very limited in scope. Overall project is anything but!
steviebee said:
Sorry mate - already got gold bankers suits made. Might need some more though so please email me your contact details via my profile. If you are cheaper / better than the guys we used before then that would be good of course, and I always like working with PHers when I can.
What about an ad (or possibly radio) campaign about doing the exact opposite to what is ‘politically correct’. At the moment, it's PC to not use a credit card or spend money on anything non essential. For example, the bozos in the Tory party (which is in terrible debt, but that’s another story) have just put this ad out:
http://sort-it.co.uk/issue01/watch_th
Why not put an ad out saying “it’s good to be a tosser and buy luxuries”, or some such.
http://sort-it.co.uk/issue01/watch_th
Why not put an ad out saying “it’s good to be a tosser and buy luxuries”, or some such.
I have done a bit of PR work in my time and it's very simple: give the community at large something which is new, unique and interesting; tell journalists about it and (given that news is difficult to find) they will report on it. I am concerned about the uniqueness of this proposition though. "The first pre-paid debit / gift card in Europe". I've been to (UK) WHS / Debenhams a few times in the last few years and have spotted many gift cards all of which, I believe, are prepaid?
The idea of making it a debit card sound appealing but again there are a number of companies who do exactly the same thing: Cashplus, Cash2Go, Amex Travellers Cheque Card along with Speedcard, I-Money and I-Travel. How is your product different? Where is your USP? Find that - and you have yourself a PR opportunity.
Stab
The idea of making it a debit card sound appealing but again there are a number of companies who do exactly the same thing: Cashplus, Cash2Go, Amex Travellers Cheque Card along with Speedcard, I-Money and I-Travel. How is your product different? Where is your USP? Find that - and you have yourself a PR opportunity.
Stab
Hi Pappa
I did a grand opening a couple of years back of a company I used to work for. We booked a look-a-like queen the one who was in the Nacked Gun films to turn up. All the local press and the Standard turned up with reporters and cameras. It many be worth looking at the Queen thing as she does not carry cash!!!!
Just a thought
John
I did a grand opening a couple of years back of a company I used to work for. We booked a look-a-like queen the one who was in the Nacked Gun films to turn up. All the local press and the Standard turned up with reporters and cameras. It many be worth looking at the Queen thing as she does not carry cash!!!!
Just a thought
John
stabilo said:
I have done a bit of PR work in my time and it's very simple: give the community at large something which is new, unique and interesting; tell journalists about it and (given that news is difficult to find) they will report on it. I am concerned about the uniqueness of this proposition though. "The first pre-paid debit / gift card in Europe". I've been to (UK) WHS / Debenhams a few times in the last few years and have spotted many gift cards all of which, I believe, are prepaid?
The idea of making it a debit card sound appealing but again there are a number of companies who do exactly the same thing: Cashplus, Cash2Go, Amex Travellers Cheque Card along with Speedcard, I-Money and I-Travel. How is your product different? Where is your USP? Find that - and you have yourself a PR opportunity.
Stab
The idea of making it a debit card sound appealing but again there are a number of companies who do exactly the same thing: Cashplus, Cash2Go, Amex Travellers Cheque Card along with Speedcard, I-Money and I-Travel. How is your product different? Where is your USP? Find that - and you have yourself a PR opportunity.
Stab
Cash2Go US only card is one of ours as well! The rest are pre-paid as you say but either do not work over mastercard (most are meastro or visa electron) and require ID before the card can be issued, which normally takes some days. Ours does not. You go into the shop and buy it like a mars bar. Similer to cash2go in the US.
The rest are general travel related cards. You are right about the debenhams card but they are not debit cards being as you can only spend them at one store - known as closed loop. Ours can be used anywhere in the world pretty much that takes mastercard, including on-line. It is the only card of its type that we know of that is sold in Europe, certainly Mastercard are billing it as such.
Stab - YHM
Pappa,
I believe that Cash2Go is sold in UK a well (www.iceplc.com/companyinfo/press/cash2golaunch.htm) - is this your product?. If it's a Master card or not is actually not that significant I think as both Master and Visa Electron provide same level of service. The ID issue is important, if you don't check that, it could bite you in the back one day because you really (really) should. Money laundering regulations etc. are pretty strict nowadays.
Stab.
I believe that Cash2Go is sold in UK a well (www.iceplc.com/companyinfo/press/cash2golaunch.htm) - is this your product?. If it's a Master card or not is actually not that significant I think as both Master and Visa Electron provide same level of service. The ID issue is important, if you don't check that, it could bite you in the back one day because you really (really) should. Money laundering regulations etc. are pretty strict nowadays.
Stab.
No, there is a UK and a US cash2go. UK one is a travel card from memory.
Mastercard, meastro and visa electron are all very different indeed. Mastercard covers 24million outlets globally, electron is at about 7 from memory. Electron was designed mainly for kids and sub-prime.
We don't have to take any ID at all, it is about as hard as buying a Mars bar. We are fully approved by the FSA, FSC(Gib), and in complience both with the AML regs in the EU and US but also with all best practise, as we both own the bank fully and are a highly respected NYSE telecoms company. Additonally, we are in discussion with 3 law enforceent agencies to ensure that they are 100% happy with our card and we have facilities in place to exceed any legal responsibilites as well as moral ones. Add to that the fact we are one of the, if not the, largest pre-paid company in the world and the investmnt required to set this up (banks don't come cheap!). All in all, we have our bases covered legally!
We genuinly have the only card of its type available in Europe right now, and possibly globally due to differences in the US v EU regs.
Credit to you though mate, you clearly know your stuff. It has taken a considerable amount of time and investment to crate this product but I have been exceedingly lucky in that the company has no fear at all of getting involved in things that may seem a little risky and the team I am on is not only one of the most experianced in the industry but is comfortably one of the most intelligent, lateral thinking and creative teams I have ever come across. Still not 100% sure why I am there actually, but hey, its a load of fun!
We sadly have an unfortunate habit though of deciding we want to try something with not enough time to pull it off and normally having been told it wont work! So far though, we seem to be doing OK but then we have only been live with this product for a month, so plenty of time for us to discover otherwise!
Mastercard, meastro and visa electron are all very different indeed. Mastercard covers 24million outlets globally, electron is at about 7 from memory. Electron was designed mainly for kids and sub-prime.
We don't have to take any ID at all, it is about as hard as buying a Mars bar. We are fully approved by the FSA, FSC(Gib), and in complience both with the AML regs in the EU and US but also with all best practise, as we both own the bank fully and are a highly respected NYSE telecoms company. Additonally, we are in discussion with 3 law enforceent agencies to ensure that they are 100% happy with our card and we have facilities in place to exceed any legal responsibilites as well as moral ones. Add to that the fact we are one of the, if not the, largest pre-paid company in the world and the investmnt required to set this up (banks don't come cheap!). All in all, we have our bases covered legally!
We genuinly have the only card of its type available in Europe right now, and possibly globally due to differences in the US v EU regs.
Credit to you though mate, you clearly know your stuff. It has taken a considerable amount of time and investment to crate this product but I have been exceedingly lucky in that the company has no fear at all of getting involved in things that may seem a little risky and the team I am on is not only one of the most experianced in the industry but is comfortably one of the most intelligent, lateral thinking and creative teams I have ever come across. Still not 100% sure why I am there actually, but hey, its a load of fun!
We sadly have an unfortunate habit though of deciding we want to try something with not enough time to pull it off and normally having been told it wont work! So far though, we seem to be doing OK but then we have only been live with this product for a month, so plenty of time for us to discover otherwise!
A stupid question:
its a card that works like cash, yes?
You buy it 'like a mars bar', ie no ID needed, you hand over the cash and you get a debit card, which is like cash.
Why not just use cash?
Its not like s top up card for your phone (ie you can't feed cash into your mobile to make it work), but this is a card for enabling purchase transactions.
its a card that works like cash, yes?
You buy it 'like a mars bar', ie no ID needed, you hand over the cash and you get a debit card, which is like cash.
Why not just use cash?
Its not like s top up card for your phone (ie you can't feed cash into your mobile to make it work), but this is a card for enabling purchase transactions.
Exactly like cash. You tend not to be able to use cash on-line though, you can of course give cash but then again you restrict the recipient to off-line use only.
Additionally, if you lose cash, it cannot be replaced.
You thn have a range of other issues - the un-banked, branding and reward schemes, on and off line security (very hard to use for ID theft being as no ID required!), kids who do not have access to cards at all etc. There are also significant opportunities in replacement of gift vouchers and we are working on a couple of other products that will offer a range of facilities that are unavailble on any card, but early days on these so can't go into them just yet.
The US market alone is worth many tens of billions per year but in Europe, very little right now!
As a gift product alone th market is worth a fortune and with almost no marketing we are already seeing sales in the gift area that are outstripping even our most generous forecasts.
Additionally, if you lose cash, it cannot be replaced.
You thn have a range of other issues - the un-banked, branding and reward schemes, on and off line security (very hard to use for ID theft being as no ID required!), kids who do not have access to cards at all etc. There are also significant opportunities in replacement of gift vouchers and we are working on a couple of other products that will offer a range of facilities that are unavailble on any card, but early days on these so can't go into them just yet.
The US market alone is worth many tens of billions per year but in Europe, very little right now!
As a gift product alone th market is worth a fortune and with almost no marketing we are already seeing sales in the gift area that are outstripping even our most generous forecasts.
Edited by pappa lurve on Friday 8th December 02:15
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