RE: New Land Rover rolls off the line
RE: New Land Rover rolls off the line
Tuesday 13th February 2007

New Land Rover rolls off the line

2007 model features 'significant upgrades'


Land Rover Defender
Land Rover Defender
The first "substantially revised" 2007-model Land Rover Defender rolled off the production line at Solihull this week.

Land Rover employees were present to celebrate this important milestone which marks the continued success of the iconic model which began life in 1948.

On sale this spring, Land Rover said the 2007 model "will feature significant upgrades to enhance the ownership experience and meet forthcoming legislation."

There's a new 2.4-litre four-cylinder diesel engine with more torque and a six-speed manual 'box with wider ratios and for better motorway cruising and off-roading.

The cabin's new too, with new heating and ventilation systems -- and it even gets aircon as an option. LR's turning the sideways seats at the rear through 90 degrees to face forwards for safety reasons.

Unchanged are the Defender's ladder-frame chassis and aluminium bodywork, along with 90-, 110- and 130-inch wheelbases, and with a range of body shapes and sizes.

“Defender remains a significant contributor to the business as well as an enduring symbol of Land Rover’s 4x4 heritage,” said LR boss Phil Popham. “Its simple concept hasn’t changed fundamentally over the years, but it remains as relevant as ever.

“Defender continues to play a vital role for emergency services, aid workers and farmers around the world. As we grow Land Rover we’re not forgetting our core values and our traditional customers.”

The Defender name was introduced in 1990 but the model is a direct descendant of the original Land Rover introduced in 1948.

The extension to the long life of Defender, which has been in production in various models since 1948, will preserve more than 750 jobs at the Solihull factory where it is produced alongside the Range Rover, Range Rover Sport and Discovery 3.

Annual production of Defender has remained consistent at around 25,000 units in recent years, with much of the demand coming from large contract orders, said LR. For example, the Italian energy distribution company, Ente Nazionale Elettricita, recently placed an order for over 900 Defenders.

Around two thirds of all the 1.8 million Land Rovers produced are still in use.

Author
Discussion

bob1179

Original Poster:

14,126 posts

230 months

Tuesday 13th February 2007
quotequote all
Long live the Defender!

Lord-Flasheart

6,634 posts

235 months

Tuesday 13th February 2007
quotequote all
Much Cooler than something like a Porsche Cayenne IMO

goochie

5,737 posts

240 months

Tuesday 13th February 2007
quotequote all
A great example of "if it aint broke, dont fix it"

james f

874 posts

234 months

Tuesday 13th February 2007
quotequote all
bob1179 said:
Long live the Defender!



^^ what he said

Dommo

103 posts

263 months

Tuesday 13th February 2007
quotequote all
where are freelanders built then?

fatboy b

9,661 posts

237 months

Tuesday 13th February 2007
quotequote all
The Article said:
Land Rover employees were present to celebrate........

Crickey, does that mean the Defender builds itself now after all these years?

timmo

1,788 posts

255 months

Tuesday 13th February 2007
quotequote all
My Defender has 9 seats and Congestion charge free
this one only has 7 so no free CC ( Ken must have had a word with them )

Could do with a 6th geear though


tim

farmeryellow

378 posts

262 months

Tuesday 13th February 2007
quotequote all
Dommo said:
where are freelanders built then?


Halewood

sprinter885

11,550 posts

248 months

Tuesday 13th February 2007
quotequote all
"Around two thirds of all the 1.8 million Land Rovers produced are still in use."

Wonder if those Top Gear boys ever tried killing one of them-like with the Toyota Pick-up ??

wayniac

25 posts

237 months

Tuesday 13th February 2007
quotequote all
I don't like the looks, but with something as good as the Defender, it simply doesn't matter. Would still rather a Bowler Wildcat, but of course it's just one of these with more balls under the bonet.

Bodo

12,440 posts

287 months

Tuesday 13th February 2007
quotequote all
article said:
Around two thirds of all the 1.8 million Land Rovers produced are still in use.

This phrase is utter marketing rubbish! It may be factually right, but it suggests that Land Rovers are not thrown away early. However, two thirds of all Land Rovers were probably manufactured in the last 15 years.

yes, old Land Rovers are actually not thrown away early, but that might not take on with the later 66% of the existing cars

bunglist

545 posts

251 months

Tuesday 13th February 2007
quotequote all
Bodo said:
article said:
Around two thirds of all the 1.8 million Land Rovers produced are still in use.

This phrase is utter marketing rubbish! It may be factually right, but it suggests that Land Rovers are not thrown away early. However, two thirds of all Land Rovers were probably manufactured in the last 15 years.

yes, old Land Rovers are actually not thrown away early, but that might not take on with the later 66% of the existing cars



I think you will find that this statement is pretty much true, up until a couple of years ago IIRC there was about 75 - 80% of Land Rovers were in use.

bunglist

545 posts

251 months

Tuesday 13th February 2007
quotequote all
Almost forgot, nice one Land Rover keep it going

And they are the BEST 4 x 4 x Far

oppressed mass

217 posts

304 months

Tuesday 13th February 2007
quotequote all
wayniac said:
Would still rather a Bowler Wildcat, but of course it's just one of these with more balls under the bonet.


Errr No. the wildcat is a purpose built chassis / frame with a body on it to look like one of these (unless you saw the one at Autosport which now has a body like the RR Sport IIRC)

XJSJohn

16,106 posts

240 months

Tuesday 13th February 2007
quotequote all
sprinter885 said:
"Around two thirds of all the 1.8 million Land Rovers produced are still in use."

Wonder if those Top Gear boys ever tried killing one of them-like with the Toyota Pick-up ??


wouldn't make good TV, at least the Toyota looked like it was getting beaten up ... you wouldnt be able to tell with the Landie hehe

edward1

839 posts

287 months

Tuesday 13th February 2007
quotequote all
I always found the side facing rear seats that could be flipped up made it so much more practical and usable than vehicles with forward facing seats. Pity they've let the saftey concious nannys change this.

Davel

8,982 posts

279 months

Tuesday 13th February 2007
quotequote all
That's a fair point and I quite fancied one as my new car, but the sideways facing seats were a safety concern for my kids.

Maybe next time then

twincam16

27,647 posts

279 months

Tuesday 13th February 2007
quotequote all
XJSJohn said:
sprinter885 said:
"Around two thirds of all the 1.8 million Land Rovers produced are still in use."

Wonder if those Top Gear boys ever tried killing one of them-like with the Toyota Pick-up ??


wouldn't make good TV, at least the Toyota looked like it was getting beaten up ... you wouldnt be able to tell with the Landie hehe


I'd feel a pand of guilt about doing that to a classic British automotive icon too. Similarly, you'd happily crash an old Lexus for comic effect but could you bring yourself to trash a Jaguar? Exactly...

aleebee

9 posts

303 months

Tuesday 13th February 2007
quotequote all
I've taken a couple of them apart bolt by cheap, nasty bolt, and dragged one (a mid-90s defender) around central and south america for two years, and can confirm that they are some of the shoddiest built pieces of rubbish ever to hit the road. Yes, they can be superb when you really need to get up a volcano in a hurry, or if you're broken down in the middle of a desert with only a swiss army knife and a box of swan vestas as your tool kit, but the truth is a Landcruiser or similar wouldn't have broken down in the first place.

What really, really drove me nuts, what had me seething at 2am, was that every possible corner that could be cut had been cut. Why come up with a proper engineering solution when we can bend this bit of tin and tap half a turn of thread into it? So it'll strip the first time someone undoes it, who cares, we'll be in the pub by then..... The fact I also stripped a 70's Merc 3.0Td at the same time (built like a swiss watch) just rubbed salt in the wounds!

I'm sure they're a bit better these days, but I wouldn't touch one unless it'd been rebuilt from the ground up by someone like Bowler.

Curtis_mack

2 posts

232 months

Tuesday 13th February 2007
quotequote all
"The Defender name was introduced in 1990 but the model is a direct descendant of the original Land Rover introduced in 1948."

I'm sure we've got early eighties Defenders at our TA centre????