How to approach potential sponsors?
Discussion
I'm currently in the process of building a hillclimb car and have already got 1 sponsor (who is a good friend). I am thinking of approaching my employer next, but I don't really know how to pitch it.
I have designed the graphics so I can obviously show them this, but how can I make it look attractive to them? I can offer them pictures to put around the office and the potential of parking the car outside the office whenever they want to show it off to customers.
What are the other perks for them? Are there any tax breaks etc?
I have designed the graphics so I can obviously show them this, but how can I make it look attractive to them? I can offer them pictures to put around the office and the potential of parking the car outside the office whenever they want to show it off to customers.
What are the other perks for them? Are there any tax breaks etc?
dougc said:
What does your employer do and would it be of interest to your average racegoer?
Data comms, so no not really of any use to spectators. Could be good for some of their literature though with taglines about going faster, speeding things up etc...
dougc said:
What sort of exposure will the sponsorship have? The MSA might be able to provide spectator figures for various events last year.
Are the events ever televised or covered by the motorsport press?
Are the events ever televised or covered by the motorsport press?
I believe there is very little chance of any media coverage, especially at the level I will be starting at. I will have a look at spectator figures though.
I find the best approach is from behind with my crash helmet on and a shot gun in hand 
Seriously you need to find someway they can get a real return from their investment in you.
be that , raising their profile do they can shift more product, or giving them somwhere interesting to take clients to watch their car.
The majority of my sponsors work with TVR's in some way so its good for them to be seen supporting a successfull car in the TVR series. we also do a lot of work keeping the car profile high taking it to events writing reports for mags/web etc
The easiest route is through friends in business with an intresest though
G
Seriously you need to find someway they can get a real return from their investment in you.
be that , raising their profile do they can shift more product, or giving them somwhere interesting to take clients to watch their car.
The majority of my sponsors work with TVR's in some way so its good for them to be seen supporting a successfull car in the TVR series. we also do a lot of work keeping the car profile high taking it to events writing reports for mags/web etc
The easiest route is through friends in business with an intresest though
G
Edited by Graham on Wednesday 21st February 10:13
A few years ago, I approached my old employer about this, the director (who I was friends with) agreed a nice figure for full sponsorship. A month later, after purchasing the brand new racecar, the director couldn't recollect our conversation or agreement... 2 hours later, I quit.
So, my advice is to get everything in writing!
So, my advice is to get everything in writing!
These guys can help:
www.motorsportmarketingsolutions.c
Give them a try.
Dan
www.motorsportmarketingsolutions.c
Give them a try.
Dan
Edited by flying toilet on Wednesday 21st February 14:28
Generally you need to be able to show a sponsor REAL return for their investment.
An employer can, however, be different. I once traded an annual Salary review (about $10k) for sponsorship, the total outlay to them was the same (expense claimed as advertising rather than salary) and I got the Gross amount, tax free, instead of the $5400 I would have got after tax.. Worked for both of us.
An employer can, however, be different. I once traded an annual Salary review (about $10k) for sponsorship, the total outlay to them was the same (expense claimed as advertising rather than salary) and I got the Gross amount, tax free, instead of the $5400 I would have got after tax.. Worked for both of us.
Edited by madazrx7 on Wednesday 21st February 16:21
I get free haircuts with my sponsorship!
I have a sticker on the bonnet of my XR2 for my local barber shop and I get free haircuts all year!
Before I brokered that deal, Dad had a picture taken of the team, the personnel and cars, he framed it and put a little header on it saying "Nugent's Barbers, official barbers of Carr Racing." He has it sitting proudly in the shop!
I have a sticker on the bonnet of my XR2 for my local barber shop and I get free haircuts all year!
Before I brokered that deal, Dad had a picture taken of the team, the personnel and cars, he framed it and put a little header on it saying "Nugent's Barbers, official barbers of Carr Racing." He has it sitting proudly in the shop!
ing money" does the trick. And....you don't even have to put Royal Bank of Scotland stickers on your car! PerfectNikB said:
I'm currently in the process of building a hillclimb car and have already got 1 sponsor (who is a good friend). I am thinking of approaching my employer next, but I don't really know how to pitch it.
I have designed the graphics so I can obviously show them this, but how can I make it look attractive to them? I can offer them pictures to put around the office and the potential of parking the car outside the office whenever they want to show it off to customers.
What are the other perks for them? Are there any tax breaks etc?
I have designed the graphics so I can obviously show them this, but how can I make it look attractive to them? I can offer them pictures to put around the office and the potential of parking the car outside the office whenever they want to show it off to customers.
What are the other perks for them? Are there any tax breaks etc?
Winning some stuff helps! as you'll be in the media! with car pic's etc showing sponsor's!
Good luck
Story about the Boss above was funny *think he was taking the piss mate* lol
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