Getting up the search charts
Author
Discussion

patrick's dad

Original Poster:

220 posts

307 months

Wednesday 11th April 2007
quotequote all
I've got a website which does quite well in the search engine rankings, but there is always room for improvement.
Whats the best way to go about improving ones rankings as cheaply as possible?
Are sponsored links really effective, both cost and otherwise?

Thanks


Dave

D-Comm.com

Plotloss

67,280 posts

301 months

Wednesday 11th April 2007
quotequote all
Google is the only thing worth concentrating on really.

Adwords (sponsored links) do not affect the organic results in anyway

There are literally thousands of SEO Tools out there and companies that offer SEO services

Google's algorithm however is not stupid and trying to frig Google will often lead to penalties like delisting so move forward carefully.

patrick's dad

Original Poster:

220 posts

307 months

Wednesday 11th April 2007
quotequote all
Plotloss said:
Google is the only thing worth concentrating on really.

Adwords (sponsored links) do not affect the organic results in anyway

There are literally thousands of SEO Tools out there and companies that offer SEO services

Google's algorithm however is not stupid and trying to frig Google will often lead to penalties like delisting so move forward carefully.


So SEO's are not really worth their salt?
Is it just a matter of changing text and pictures regularly as I've heard.
I would'nt know how to frig a google!
Just a fibre and data installer looking to get some more business via the web!

Dave

Plotloss

67,280 posts

301 months

Wednesday 11th April 2007
quotequote all
The good ones are worthwhile, the ones that guarantee Number 1 slot probably aren't.

To see what Google can see of your site

In the search box type:

site:www.d-comms.com

That shows you every page of your site that Google has indexed

links:www.d-comms.com

Shows you everyone who is linking to your site.

They key with Google is inbound links in context and then on each page the title and content context to the search term.

So lets say Excel or HellermanTyton or whoever have a link to your site as a certified installer (for arguments sake)

That will effect your pagerank a lot more than a link on Pistonheads.com to your site as the context of the inbound link is Networking products rather than Sports Cars.

If you see what I mean (Sorry, I'm fine with the technicals but I'll never be a trainer)