How To Find Resellers for a Hosted IT Solution?
Discussion
Apologies for the 'cross post' but this really belongs on both forums.
Hi
My company is an IT consultancy and we have a number of hosted products that we have developed in-house. They are hosted solutions so typically there is an ongoing monthly fee to be paid by the client and minimal, if any capital, costs. Our business model is best exploited if we use a reseller network as the sales resources we have internally are limited. This reseller network would work in the normal way with us supplying the service and the reseller selling it and taking an ongoing margin dependent upon the quantity of sales they were generating. It works for both sides since we get our product sold and can concentrate on product development and support whilst the reseller gets a margin without having to do anything beyond the sales process.
We have a few resellers who are doing quite well, but they're all direct contacts of mine and I'd like to expand the network considerably. Does anyone have any ideas how to go about doing this - i.e. how do I reach potential resellers? I wondered about advertising in IT magazines but other than that I'm really not sure. Any help much appreciated!
Cheers,
roadie.
Hi
My company is an IT consultancy and we have a number of hosted products that we have developed in-house. They are hosted solutions so typically there is an ongoing monthly fee to be paid by the client and minimal, if any capital, costs. Our business model is best exploited if we use a reseller network as the sales resources we have internally are limited. This reseller network would work in the normal way with us supplying the service and the reseller selling it and taking an ongoing margin dependent upon the quantity of sales they were generating. It works for both sides since we get our product sold and can concentrate on product development and support whilst the reseller gets a margin without having to do anything beyond the sales process.
We have a few resellers who are doing quite well, but they're all direct contacts of mine and I'd like to expand the network considerably. Does anyone have any ideas how to go about doing this - i.e. how do I reach potential resellers? I wondered about advertising in IT magazines but other than that I'm really not sure. Any help much appreciated!
Cheers,
roadie.
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