Rub Dodo Juice on your bonnet
A new value-priced carnauba car wax launches
‘Dodo Juice’ will initially be available from online specialist retailers only, at a fraction of the cost of established brands.
“The most expensive carnauba waxes can cost up to £7000,” explained Dom Colbeck, the creator of Dodo Juice. “I thought it was time for a reality check – there is simply no need for a premium carnauba wax to cost much more than £30 given the cost of the raw ingredients.”
“Car enthusiasts were joking that the superwax being used by a few of the UK’s top car detailers had to contain something extremely rare and expensive to justify its price. I decided to name our wax after a fantasy ingredient – something that would be difficult to obtain and therefore highly priced – the bodily secretions of an extinct animal. Dodo Juice was born.”
The Dodo Juice range contains both soft and hard waxes, and is available in standard and ‘colour-charged’ varieties retailing from £29.50 inc VAT. The company claims that all Dodo Juices waxes are easy to apply and remove, leave a deep, durable shine (even on silver) and exhibit tight beading when wet.
Soft waxes:
- Dodo Juice Rainforest Rub – a generic soft wax with candelilla wax as well as carnauba
- Dodo Juice Light Fantastic (‘colour-charged’ for light coloured cars) – a natural coloured carnauba wax with added coconut oil
- Dodo Juice Orange Crush (‘colour-charged’ for warm coloured cars) – made with yellow beeswax, carnauba and added orange oil
- Dodo Juice Purple Haze (‘colour-charged’ for dark coloured cars) – a dark carnauba/montan wax blend
Hard waxes:
- Dodo Juice Banana Armour – a hard wax that applies extremely thinly and consistently, made with yellow beeswax and carnauba.
We can hear the driveway patter now: “Yes dear, just going to the garage to give the Porsche a rainforest rub…”
I never knew that hours playing with a double boiler and carnauba flakes in the kitchen may actually pay off, but thanks to some professional chemists who helped me take things to production, it looks like it might do. The name has a pistonheads connection, too. I won't give too much away but there was an influential post that led me down that particular path, and the poster will be entitled to a free case of Dodo Juice 
PS Not distributed in North America yet, but some of the UK based stockists may ship to there.
Dodo Juice Banana Armour Hope all is well with you and Arnie! Will have to catch up again at some point when we're both less busy. Thanks for buying a pot.Mannginger... Light Fantastic is suitable for light colours, but Purple Haze is slightly easier to see where you've applied it, and has a very similar finish. My overall favourite is Banana Armour hard wax (knew you'd like that Simon
) as although it takes a bit longer to apply as it doesn't spread so easily, two layers of it mean a really great finish IMO.All the best
Domster
Also, without a same brand car prep (we all know there's no point just slapping wax on a washed car right...) you're risking losing a fair amount of customers who prefer to wash, clean, prep and wax their car with the same brand.
Just my 2c. I hope you don't take it as me being negative, more constructive and inquisitive.
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