Big name sponsors not in F1...
Discussion
OK, so Ferrari still have Marlboro, even thought there is meant to be a ban on tobacco sponsors, but surely there are big names who could fill the void that tobacco has made?
What about Coca Cola which has a big presence in US racing, surely they are a worldwide brand?
What about Richard Branson's Virgin brand? I know he's said on record that while tobacco sponsorship is still around he would not do it, but their colours fit perfectly with Ferrari.
Any other large multinationals waiting in the wings...
What about Coca Cola which has a big presence in US racing, surely they are a worldwide brand?
What about Richard Branson's Virgin brand? I know he's said on record that while tobacco sponsorship is still around he would not do it, but their colours fit perfectly with Ferrari.
Any other large multinationals waiting in the wings...
There's plenty of American sponsors who have a global presence but to choose to stay on home ground, take a look at the list here for a start http://www.nascar.com/guides/sponsorship/
Regards
Iain
Regards
Iain
Microsoft are coming into F1 soon as they are partners on the standardised ECU. (Cue all the old jokes already done on here about rebooting cars and blue screens). But they have never to my knowledge provided any sponsorship in any motor racing.
I'd like to see Gossard or maybe La Senza in F1 if only for the sponsors PR........er..........people.
I'd like to see Gossard or maybe La Senza in F1 if only for the sponsors PR........er..........people.
Edited by FourWheelDrift on Friday 15th June 16:00
Id like to see Orange mobile come back as a sponsor, orange and black cars look great. Theres too many predominantly white cars just now. The bmw looks dull, the williams looks similiar. The aguri looks like one of those cheap transfer tatoos and the less said about the renault the better.
Damn those orange cars, never around when you want them......er..............um..........
http://www.spykerf1.com/
http://www.spykerf1.com/
FourWheelDrift said:
Damn those orange cars, never around when you want them......er..............um..........
http://www.spykerf1.com/
But theyre too neon orange on tv, it looks almost red. I used to hate orange. Orange/black is my joint favourite colour combo along with black/white/red. Although the purple tvr race cars looked good, maybe Prince or whatever he's calling himself could start a team, if they were successful it would be a "purple reign". http://www.spykerf1.com/
If I remember correctly F1 Business magazine did a proile upon global giants and F1. Over 80% of the top 200 Global titans DO NOT HAVE ANY involvment in F1 whatsoever. The problem is simple, few global companies have centralised budgets, so finding GBP 25-30 million per annum plus is hard. Trust me its what I do for a living and is hard work. Few airlines, one hotel chain Hilton UK!!! few telco's, no heavy industry, few banks, one shipping company, NO UPS, few consumer IT companies, ie Sony, Nokia, NO FOOD COMPANIES etc......Tobacco is not the problem, the teams demands are what stop sponsors getting really excited.
belleair302 said:
If I remember correctly F1 Business magazine did a proile upon global giants and F1. Over 80% of the top 200 Global titans DO NOT HAVE ANY involvment in F1 whatsoever. The problem is simple, few global companies have centralised budgets, so finding GBP 25-30 million per annum plus is hard. Trust me its what I do for a living and is hard work. Few airlines, one hotel chain Hilton UK!!! few telco's, no heavy industry, few banks, one shipping company, NO UPS, few consumer IT companies, ie Sony, Nokia, NO FOOD COMPANIES etc......Tobacco is not the problem, the teams demands are what stop sponsors getting really excited.
Panasonic are in there at least. Some drinks companies too, johnny walker on the mclaren. RBS on the williams. Im not sure why theres no food companies in F1 though, bourdais has Macdonalds in the US so the profile fits surely? I think we'll see a Tesco Nascar at some point soonish though.Most large companies do not see F1 as a very effective form of sponsorship - compared to other methods of advertising.
Tobacco was unique in that the avenues open to them began to be restricted from the mid 1960s and, by the mid 1990s, F1 was probably the last way they could get their branding into peoples' living rooms.
Tobacco was unique in that the avenues open to them began to be restricted from the mid 1960s and, by the mid 1990s, F1 was probably the last way they could get their branding into peoples' living rooms.
By drinks companies I was thinking about Pepsi, Coca Cola (Footballis their game), 7-UP, Sprite, Fanta, milk, O-J manufacturers and Lucozade sport etc. No rwal beer companies but responsible campaigns can work, and Panasonic were forced into the Toyota deal to keep a much bigger business relationshiop alive....ie in car entertainment plus sat-nav systems.
No IBM, no Google, no ebay, only one chip manufacturer, few software comapnies etc....the list is endless. Also no property companies and no global construction companies!! No investment banks beyond RBS, no fund management companies, no pension companies.....
No IBM, no Google, no ebay, only one chip manufacturer, few software comapnies etc....the list is endless. Also no property companies and no global construction companies!! No investment banks beyond RBS, no fund management companies, no pension companies.....
deevlash said:
belleair302 said:
If I remember correctly F1 Business magazine did a proile upon global giants and F1. Over 80% of the top 200 Global titans DO NOT HAVE ANY involvment in F1 whatsoever. The problem is simple, few global companies have centralised budgets, so finding GBP 25-30 million per annum plus is hard. Trust me its what I do for a living and is hard work. Few airlines, one hotel chain Hilton UK!!! few telco's, no heavy industry, few banks, one shipping company, NO UPS, few consumer IT companies, ie Sony, Nokia, NO FOOD COMPANIES etc......Tobacco is not the problem, the teams demands are what stop sponsors getting really excited.
Panasonic are in there at least. Some drinks companies too, johnny walker on the mclaren. RBS on the williams. Im not sure why theres no food companies in F1 though, bourdais has Macdonalds in the US so the profile fits surely? I think we'll see a Tesco Nascar at some point soonish though.The issue you have here is that the marketing guru's see F1 as a niche market for global petrolheads, therefore they don't want to play.
However, in the US, statistics show that NASCAR can account for around 1/3 of the population being some sort of a NASCAR fan. It is (or was in the last set of stats I saw) the second biggest spectator sport behind Baseball.
NASCAR works because it races just about every week from Feb to Nov, it sells car parts to chocolate, pain killers to plastics. It's mega mega merchandising, someone once said that the late Dale Earnhart's gas can man was better known in the US than the winner of the Indy500!!
Over here, if it doesn't involve a ball, the mass media ain't really interested.
Right now, they are sitting up and paying attention because of Lewis.
I would wager that we'll see more mass market brands appearing if F1 as the audience goes up, and the TV/media coverage increases. If Lewis falls off his perch, and things go back to how they were, that'll be it.
To counter this, Bernie needs to get the F1 merchandising machine working. Motorsport is seen as a bit of a petrolhead quirk in Europe, where it's entertainment in the US. Pick up a newspaper in an American town, and you'll find pages on motorsport in their area. Over here, it's accrington under-12's football - much more important.
Until the media portray the motorsport "celebrities" as household names, and that goes for all of the national formulae, from sportscars to tin-tops, big name sponsors will carry on putting their money into "indoor carpet bowling".
Cynically yours.
Rob.
However, in the US, statistics show that NASCAR can account for around 1/3 of the population being some sort of a NASCAR fan. It is (or was in the last set of stats I saw) the second biggest spectator sport behind Baseball.
NASCAR works because it races just about every week from Feb to Nov, it sells car parts to chocolate, pain killers to plastics. It's mega mega merchandising, someone once said that the late Dale Earnhart's gas can man was better known in the US than the winner of the Indy500!!
Over here, if it doesn't involve a ball, the mass media ain't really interested.
Right now, they are sitting up and paying attention because of Lewis.
I would wager that we'll see more mass market brands appearing if F1 as the audience goes up, and the TV/media coverage increases. If Lewis falls off his perch, and things go back to how they were, that'll be it.
To counter this, Bernie needs to get the F1 merchandising machine working. Motorsport is seen as a bit of a petrolhead quirk in Europe, where it's entertainment in the US. Pick up a newspaper in an American town, and you'll find pages on motorsport in their area. Over here, it's accrington under-12's football - much more important.
Until the media portray the motorsport "celebrities" as household names, and that goes for all of the national formulae, from sportscars to tin-tops, big name sponsors will carry on putting their money into "indoor carpet bowling".
Cynically yours.
Rob.
SelocMole said:
Nike - Just do it!
I can see the swoosh on the side of Lewis Hamilton's car now
I think that this ^^^^ is very likely indeed.I can see the swoosh on the side of Lewis Hamilton's car now
Coke had a long hard look at Ferrari the last time Marlboros deal was up for renewal but walked away.
Sony had a good look at Mclaren but also didn't bother.
The best one was of course, the deal that was arranged just before the 1994 San Marino Grand Prix with Pacific and then very hastily cancelled. Their new title sponsor was due to be.....Death Cigarettes... Unsurprisingly this deal was scrapped as was the Death range shortly afterwards. In fact I understand that unopened packets are something of a collectors item.
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