Lotus 2-Eleven
Discussion
The Bumblebee said:
Just saw a Lotus 2-Eleven driving past me near Waitrose, Eaton in Norwich. Black one. Looked stunning. Don't suppose it's anyones here?
God I want one of those thing'shttp://www.youtube.com/watch?v=hEUgh43ZbQU
As soon as I've got the room and money then I'm buying one for my Mrs Boggy & myself
Boggy
LOL - I was really impressed with the 2-eleven when I drove it the other week at Hethel - it was like a properly sorted Elise, with the speed to go with it....I still couldnt cope with putting a helmet on to drive the thing though - once they get that impractical Id sooner be on a fast bike 

I say again, a potentially cracking car by Lotus... where the gun has gone off half-cocked.
It should have an option for a 'weather pack' of some sort, some kind of screen at least, and to have some kind of simple stowage for a squishy bag/helmet.
It should be available with a variety of engine options and trim levels with a base option being the Elise S engine, coming in at around 20k right upto the full shabang with the Supercharger. Go head to head with Caterham, set up a one-make racing series that they can run in and bosh, loads of sales.
I just don't get it - I'm sure the 2-eleven could potentially be a surprise big seller if it didn't carry a £40k price tag.
It should have an option for a 'weather pack' of some sort, some kind of screen at least, and to have some kind of simple stowage for a squishy bag/helmet.
It should be available with a variety of engine options and trim levels with a base option being the Elise S engine, coming in at around 20k right upto the full shabang with the Supercharger. Go head to head with Caterham, set up a one-make racing series that they can run in and bosh, loads of sales.
I just don't get it - I'm sure the 2-eleven could potentially be a surprise big seller if it didn't carry a £40k price tag.
There is so much potential there, even making a simple zippable half tonneau etc. would make it a little easier to live with.
You could sell the base car and have a package of post-sale upgrade options which could potentially be retro-fitted by Lotus Sport or dealers over time. ECU upgrades, supercharger etc. all of which are a potential source of future income and would encourage customers to stay in the brand.
Maybe I'm in the wrong kind of consultancy business, or I'm living in cloud cuckoo land... who knows.
You could sell the base car and have a package of post-sale upgrade options which could potentially be retro-fitted by Lotus Sport or dealers over time. ECU upgrades, supercharger etc. all of which are a potential source of future income and would encourage customers to stay in the brand.
Maybe I'm in the wrong kind of consultancy business, or I'm living in cloud cuckoo land... who knows.
Hollywood Wheels said:
Couldn't agree more with Tim...........just imagine the potential customer base if it had trim/engine/hood options........a real great opportunity missed. As it is at the moment, it's a good weather trackday toy for the rich, such a shame.......
Ahem...... I'm not rich 
L100NYY said:
Watch this space.
For how long?Hadn't they better announce something pronto, just as they are about ready to start delivering customer cars? It'll really pi$$ off a load of "existing" customers to start offering sensible "options", soon after they've taken delivery.
Lotus's marketing strategy, over the past 5 years has been staggeringly inept.
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Can't get the shopping in the 2 11 I'm afraid