Advertising Tricks Gone OTT

[Glassman]

While discussing ad renewal with the guy from directory company, oh, can't remember their name, yellow book...

Couple of years ago companies were giving themselves a '123' prefix to get ahead of the alphabetical listing... then everyone did it... so they started getting clever by placing a dot before the name, like .A-company etc.

Now, they're all placing 'AAAAAA' to get in front. I mean, WTF???

Where does it end? Will it do the full circle so that we all get listed in alphabetical order? Or will everyone be known as A-whatever??

Even the big national companies are doing the AAAAAA thing.

Can I just have a listing with the company name please?

[Simpo Two]

How many leads come in via YP and how many via Google these days?

For my businesses, if anyone calls in from YP they're generally not internet-literate, and therefore either stupid or poor, and therefore of little interest.

(Sorry if that sounded harsh!)

[Glassman]

Simpo Two said:

How many leads come in via YP and how many via Google these days?

For my businesses, if anyone calls in from YP they're generally not internet-literate, and therefore either stupid or poor, and therefore of little interest.

(Sorry if that sounded harsh!)

Yes, but doesn't all that depend on the classification, ie, what services you offer? I needed someone to clear a blocked waste pipe... I didn't think I'd find Mr Local Rod Man on the internet... as it happens, found more than enough to choose from in YP.

[Busamav]

Simpo Two said:

For my businesses, if anyone calls in from YP they're generally not internet-literate, and therefore either stupid or poor, and therefore of little interest.

(Sorry if that sounded harsh!)

great to see that , my views exactly .

[Stingray01]

Since we stopped using YP and the other one for advertising just over a year ago and switching to nice web pages our enquiries and workload have increased 400% Now we may get 2 enquiries a month from YP and other combined. Total waste of brass.

[mrmr96]

Simpo Two said:

How many leads come in via YP and how many via Google these days?

For my businesses, if anyone calls in from YP they're generally not internet-literate, and therefore either stupid or poor, and therefore of little interest.

(Sorry if that sounded harsh!)

Dude, have you seen yell.com?! I get all my numbers from there.

However, I still don't understand how they work out the ordering of results when you search for stuff on the Yell.com site.