Funky Promotions - Sorry, 2nd thread today!
Discussion
Taxi Company.
Promoting it.
We've got work coming out of our ears, but a little more wouldn't go amiss and anyway, I quite like scaring the competition
We're already doing a massive student discount, fixed prices and no extra charge on sundays. Lollipops worked well with the students when we trialled them and we may well limit them to student nights in town.
Theres a cool arrangement we have with some of the nicer bars in town, where the door hosts order cabs on behalf of the customers. Triple whammy here... great service for the customer, gets people away from the door quickly so makes the security firm look professional and also the customer can relax inside the bar until we actually get there, rather than stand in the pissing rain.
I just wondered if you guys had tried and tested marketing tricks you could impart to me? I'm all ears really, as I want to really take this business to the next level.
Cheers
Promoting it.
We've got work coming out of our ears, but a little more wouldn't go amiss and anyway, I quite like scaring the competition

We're already doing a massive student discount, fixed prices and no extra charge on sundays. Lollipops worked well with the students when we trialled them and we may well limit them to student nights in town.
Theres a cool arrangement we have with some of the nicer bars in town, where the door hosts order cabs on behalf of the customers. Triple whammy here... great service for the customer, gets people away from the door quickly so makes the security firm look professional and also the customer can relax inside the bar until we actually get there, rather than stand in the pissing rain.
I just wondered if you guys had tried and tested marketing tricks you could impart to me? I'm all ears really, as I want to really take this business to the next level.
Cheers

trooperiziz said:
I assume you already do something like the following, but in case you don't
Business card handed out to the punter on the journey at the start of the night, with a 10% discount if they call you for the return leg.
We don't do that as it goes, thanks for the suggestion Business card handed out to the punter on the journey at the start of the night, with a 10% discount if they call you for the return leg.

Any more for any more? What would really turn your head as a punter?
KingRichard said:
Any more for any more? What would really turn your head as a punter?
Hot, naked, female drivers 
More seriously, have you targeted contracts for nightclub staff. Quite a few clubs offer their staff an end of night run home. Havings a guaranteed fare for a couple of 7 seaters every night cant be a bad thing.
emicen said:
KingRichard said:
Any more for any more? What would really turn your head as a punter?
Hot, naked, female drivers 
More seriously, have you targeted contracts for nightclub staff. Quite a few clubs offer their staff an end of night run home. Havings a guaranteed fare for a couple of 7 seaters every night cant be a bad thing.

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