ASA agree with my complaint against Camera Partnership
Discussion
Some of you may recall I posted the following a few weeks ago.
"In the leaflet provided with NIPs by my local scammers beneath a heading "Is Speeding a Serious Offence?", the leaflet states that "Yes. Speeding is not just inconsiderate it contributes to 36000 serious injuries and 3000 deaths that occur on Britain's roads every year"
As we know THINK reckon it's nearer 790 and that includes driving at inappropriate speeds for the conditions. Though isn't the figure nearer 5-7% now suggesting 200+ deaths a year? Hardly 3000!
Anyway, I've just put a complaint into the Advertising Standards Authority."
There were some roll-over-and-take-it sceptics amongst you, however the ASA have written to say they believe I have a valid point and have instructed the Partnership to change their "ad". This followed the ASA asking them to justify their claim which they clearly could not do.
The leaflet must be updated to reflect the latest statistics in line with the DfT figures. Being honest is going to bu55er up their marketing a little bit, 381 doesn't quite have the impact of 3000 does it. (381 coming from the latest DfT figures highlighted by Paul Smith)
Basic information including the advertisers' name and where the ad appeared will be published on the ASA website if the Partnership complies.
If they don't co-operate with the ASA then the ASA may have to think of another way to resolve my complaint including conducting a formal investigation that involves the ASA council.
So there you are - examine your local Partnership claims closely and DO something!!
"Reg"
"In the leaflet provided with NIPs by my local scammers beneath a heading "Is Speeding a Serious Offence?", the leaflet states that "Yes. Speeding is not just inconsiderate it contributes to 36000 serious injuries and 3000 deaths that occur on Britain's roads every year"
As we know THINK reckon it's nearer 790 and that includes driving at inappropriate speeds for the conditions. Though isn't the figure nearer 5-7% now suggesting 200+ deaths a year? Hardly 3000!
Anyway, I've just put a complaint into the Advertising Standards Authority."
There were some roll-over-and-take-it sceptics amongst you, however the ASA have written to say they believe I have a valid point and have instructed the Partnership to change their "ad". This followed the ASA asking them to justify their claim which they clearly could not do.
The leaflet must be updated to reflect the latest statistics in line with the DfT figures. Being honest is going to bu55er up their marketing a little bit, 381 doesn't quite have the impact of 3000 does it. (381 coming from the latest DfT figures highlighted by Paul Smith)
Basic information including the advertisers' name and where the ad appeared will be published on the ASA website if the Partnership complies.
If they don't co-operate with the ASA then the ASA may have to think of another way to resolve my complaint including conducting a formal investigation that involves the ASA council.
So there you are - examine your local Partnership claims closely and DO something!!
"Reg"
Edited by RegMolehusband on Friday 14th December 14:51
RegMolehusband said:
Some of you may recall I posted the following a few weeks ago.
"In the leaflet provided with NIPs by my local scammers (my wife received one recently) beneath a heading "Is Speeding a Serious Offence?", the leaflet states that "Yes. Speeding is not just inconsiderate it contributes to 36000 serious injuries and 3000 deaths that occur on Britain's roads every year"
As we know THINK reckon it's nearer 790 and that includes driving at inappropriate speeds for the conditions. Though isn't the figure nearer 5-7% now suggesting 200+ deaths a year? Hardly 3000!
Anyway, I've just put a complaint into the Advertising Standards Authority."
There were some roll-over and take it sceptics amongst you, however the ASA have written to say they believe I have a valid point and have instructed the Partnership to change their "ad". This followed the ASA asking them to justify their claim which they clearly could not do.
The leaflet must be updated to reflect the latest statistics in line with the DfT figures. Being honest is going to bu55er up their marketing a little bit, 381 doesn't quite have the impact of 3000 does it. (381 coming from the latest DfT figures highlighted by Paul Smith)
Basic information including the advertisers' name and where the ad appeared will be published on the ASA website if the Partnership complies.
If they don't co-operate with the ASA then the ASA may have to think of another way to resolve my complaint including conducting a formal investogation that involves the ASA council.
So there you are - examine your local Partnership claims closely and DO something!!
"Reg"
Congratulations - I'll have to spend some time looking into the veracity of the Arrive Alive parasites"In the leaflet provided with NIPs by my local scammers (my wife received one recently) beneath a heading "Is Speeding a Serious Offence?", the leaflet states that "Yes. Speeding is not just inconsiderate it contributes to 36000 serious injuries and 3000 deaths that occur on Britain's roads every year"
As we know THINK reckon it's nearer 790 and that includes driving at inappropriate speeds for the conditions. Though isn't the figure nearer 5-7% now suggesting 200+ deaths a year? Hardly 3000!
Anyway, I've just put a complaint into the Advertising Standards Authority."
There were some roll-over and take it sceptics amongst you, however the ASA have written to say they believe I have a valid point and have instructed the Partnership to change their "ad". This followed the ASA asking them to justify their claim which they clearly could not do.
The leaflet must be updated to reflect the latest statistics in line with the DfT figures. Being honest is going to bu55er up their marketing a little bit, 381 doesn't quite have the impact of 3000 does it. (381 coming from the latest DfT figures highlighted by Paul Smith)
Basic information including the advertisers' name and where the ad appeared will be published on the ASA website if the Partnership complies.
If they don't co-operate with the ASA then the ASA may have to think of another way to resolve my complaint including conducting a formal investogation that involves the ASA council.
So there you are - examine your local Partnership claims closely and DO something!!
"Reg"
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