What are BMW discounts like at the moment?
Discussion
The dealer margins have reduced in recent months and its getting harder for dealers to make a decent operating profit. Also all independent dealers (e.g. on the interweb) now have to buy their stock direct from BMW, so my understanding is that little loophole has been closed too. Then the bar has been raised for dealers before they earn their bonuses whilst they are expected to invest substantial sums to represent the BMW brand. It's a pretty tough environment out there, especially for the family owned franchises.
There's always a deal to be done at the end of the month or quarter, but its less than before.
There's always a deal to be done at the end of the month or quarter, but its less than before.
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