Best paper for expensive looking brochure
Discussion
We are in the process of launching a new product, we want it to appear to be be high quality stuff,
What is the best option for the brochure? The design of the brochure is very clinical with lots of white,
I was thinking a 300gm matt laminated finish, A3 folded in half to give 4 sides of A4.
What is the best option for the brochure? The design of the brochure is very clinical with lots of white,
I was thinking a 300gm matt laminated finish, A3 folded in half to give 4 sides of A4.
B17NNS said:
Uncoated (but polished) stocks can look really good if the print and design is up to scratch.
I'd go for something by Robert Horne, great range of papers and boards.
Make sure your chosen printer is experienced in quality 4 colour work on uncoated stocks though. Can be tricky.
whats that called? is it a satin finish?I'd go for something by Robert Horne, great range of papers and boards.
Make sure your chosen printer is experienced in quality 4 colour work on uncoated stocks though. Can be tricky.
Coated
Coated stocks come in 3 finishes usually. Gloss, Silk or Matt. They come in paper and board weights upto about 350gsm.
Once the sheet is printed these are often coated or sealed again on press (again silk, matt or gloss varnishes or sealants can be used).
The other alternative is lamination (again, matt, gloss or satin). Lamination bulks up the sheet and makes it thicker, varnishes and sealents tend not to.
There are also plenty of other options and combinations that can be used but these are the most common.
Uncoated
Tradtionally uncoated stocks (like regular paper or card) were used more for stationery but more and more designers, agencies and printers are exploring using these with high quality 4 colour work. They can work really well but it depends entirely on what you like the look of.
Get hold of a few printed pieces that you really like the look and feel of and discuss them with your designer/printer.
Coated stocks come in 3 finishes usually. Gloss, Silk or Matt. They come in paper and board weights upto about 350gsm.
Once the sheet is printed these are often coated or sealed again on press (again silk, matt or gloss varnishes or sealants can be used).
The other alternative is lamination (again, matt, gloss or satin). Lamination bulks up the sheet and makes it thicker, varnishes and sealents tend not to.
There are also plenty of other options and combinations that can be used but these are the most common.
Uncoated
Tradtionally uncoated stocks (like regular paper or card) were used more for stationery but more and more designers, agencies and printers are exploring using these with high quality 4 colour work. They can work really well but it depends entirely on what you like the look of.
Get hold of a few printed pieces that you really like the look and feel of and discuss them with your designer/printer.
Unless you are getting into big big runs with multiple sections the paper and board is actually a very small proportion of the cost of the job.
For example a 1000 run 4pp A4 4/4 brochure (sheet of A3 folded in half) used to cost about the following when I worked in print.
Plates £40
Makeready £80
Run £35
Sundries (ink etc) £5
Finishing (crease, trim & pack) £30
Board (assume 700 sheets SRA2 300gsm coated) £50
Total £240
Assume a lighter material...
Plates £40
Makeready £80
Run £35
Sundries (ink etc) £5
Finishing (crease, trim & pack) £30
Board (assume 700 sheets SRA2 200gsm coated) £30
Total £220
Big difference to the feel of the job but only £20 cheaper.
For example a 1000 run 4pp A4 4/4 brochure (sheet of A3 folded in half) used to cost about the following when I worked in print.
Plates £40
Makeready £80
Run £35
Sundries (ink etc) £5
Finishing (crease, trim & pack) £30
Board (assume 700 sheets SRA2 300gsm coated) £50
Total £240
Assume a lighter material...
Plates £40
Makeready £80
Run £35
Sundries (ink etc) £5
Finishing (crease, trim & pack) £30
Board (assume 700 sheets SRA2 200gsm coated) £30
Total £220
Big difference to the feel of the job but only £20 cheaper.
I was thinking of using this company, seem reasonably pricied.
http://www.fullcolour.com/flash/index.html
Probbably need around 2k copies.
http://www.fullcolour.com/flash/index.html
Probbably need around 2k copies.
jamoor said:
I used them a few times for a bit of trade work when we were rammed out.Quality and turnaround both excellent.
There are a few printers on here though (am suprised they have not surfaced).
Certainly worth trying to give a fellow Pher your business?
Theres two real choices
1 - recycled, uncoated. Not a 'luxury' feel but in the current climate 80% of the printing work we do is on recycled for companies that want to appear green.
2 - A silk laminate - You need a heavy cover (300gsm) but inside thinner is ok. For a real top finish ask your designer for spot UV on the cover - This will mean areas of the cover, such as the logo for instance, will be shiny and glint in the light - more expensive but will be noticed!
The most important thing though is a good design. The print is 2nd to that. If you don't have a designer already make some calls. Find one that understands good artwork and also marketing (IE will choose designs appropriately rather than just what he/she likes). Good design and marketing material is generally the best investment you can make (but maybe I'm biased in that view, heh!). Try not to squeese too much in to the brochure and allow for plenty of 'white space' (parts of the page that are unused), it's tempting to fit as much as possible in there but will make for a useless and ugly brochure.
HTH
1 - recycled, uncoated. Not a 'luxury' feel but in the current climate 80% of the printing work we do is on recycled for companies that want to appear green.
2 - A silk laminate - You need a heavy cover (300gsm) but inside thinner is ok. For a real top finish ask your designer for spot UV on the cover - This will mean areas of the cover, such as the logo for instance, will be shiny and glint in the light - more expensive but will be noticed!
The most important thing though is a good design. The print is 2nd to that. If you don't have a designer already make some calls. Find one that understands good artwork and also marketing (IE will choose designs appropriately rather than just what he/she likes). Good design and marketing material is generally the best investment you can make (but maybe I'm biased in that view, heh!). Try not to squeese too much in to the brochure and allow for plenty of 'white space' (parts of the page that are unused), it's tempting to fit as much as possible in there but will make for a useless and ugly brochure.
HTH
B17NNS said:
Unless you are getting into big big runs with multiple sections the paper and board is actually a very small proportion of the cost of the job.
Big difference to the feel of the job but only £20 cheaper.
Good point. I was looking at quotes for 50,000 and 100,000 (A4, 1 fold) but I think I might need to shop around a bit more.Big difference to the feel of the job but only £20 cheaper.
Ade355 said:
I was looking at quotes for 50,000 and 100,000 (A4, 1 fold) but I think I might need to shop around a bit more.
E-mail Ian at these guys info@creativecopyncolour.co.uk tell them Matt Binns (ex Panda Press) sent you.That kind of job is right up their street.
These guys are excellent too www.bprint.co.uk
Edited by B17NNS on Monday 21st April 01:40
Simpo Two said:
IMHO it looks odd to see 'fibre' on one line and then 'optic laryngoscope blades' on another.
I take it you've had all the product shots taken? If not I can help with that.
I have cut some bits out i dont want people to see.I take it you've had all the product shots taken? If not I can help with that.
I have had the shots taken, but they aren't really great. Might need them redoing.
You do realise that the "g" of laryngoscope will be on the crease on the inner page? I would also agree with Simpo Two's comment about the word spacing on the title cover, "fibre" looks odd on its own. If you are ever looking for a more modern look, get in touch... I've got over 15 years' experience and my clients include an F1 engine supplier and a current F1 driver. As my company consists of just me, I'm very reasonably priced too! 
Edited by Jack Blag on Monday 21st April 18:59
Jack Blag said:
You do realise that the "g" of laryngoscope will be on the crease on the inner page? I would also agree with Simpo Two's comment about the word spacing on the title cover, "fibre" looks odd on its own. If you are ever looking for a more modern look, get in touch... I've got over 15 years' experience and my clients include an F1 engine supplier and a current F1 driver. As my company consists of just me, I'm very reasonably priced too!
its not on its own, there's a word there, which I have omitted Edited by Jack Blag on Monday 21st April 18:59
I see what you mean about the G though.
I have contacted you, but I will consider you for the next job, as its a bit unfair for me to kick the current guy out
Something I noticed is that the text is very 'factual'.
The eye is brought well to the headline of 'XXX is proud to introduce..." but I don't think it has the killer punch.
I don't know what the brochure is aimed at, but I would perhaps be more specific on what is being sold, stating the benefits before the facts, rather than the other way around. This is off the cuff but if the procurers have a particular remit, maybe "Precision, no cross-contamination, and no sterilisation costs - Single use fibre optic laryngoscope blades."
That way the benefits are remembered first rather than facts that may be skimmed over.
For the copy I have written for our company for the same product, what is written has had a wide ranging effect, the best 'return' being six times greater than the worst. Funnily enough, something which has been backed up by some research, our prettiest, most colourful stuff was got the worst response rate!
The eye is brought well to the headline of 'XXX is proud to introduce..." but I don't think it has the killer punch.
I don't know what the brochure is aimed at, but I would perhaps be more specific on what is being sold, stating the benefits before the facts, rather than the other way around. This is off the cuff but if the procurers have a particular remit, maybe "Precision, no cross-contamination, and no sterilisation costs - Single use fibre optic laryngoscope blades."
That way the benefits are remembered first rather than facts that may be skimmed over.
For the copy I have written for our company for the same product, what is written has had a wide ranging effect, the best 'return' being six times greater than the worst. Funnily enough, something which has been backed up by some research, our prettiest, most colourful stuff was got the worst response rate!
jamoor said:
Jack Blag said:
You do realise that the "g" of laryngoscope will be on the crease on the inner page? I would also agree with Simpo Two's comment about the word spacing on the title cover, "fibre" looks odd on its own. If you are ever looking for a more modern look, get in touch... I've got over 15 years' experience and my clients include an F1 engine supplier and a current F1 driver. As my company consists of just me, I'm very reasonably priced too!
its not on its own, there's a word there, which I have omitted Edited by Jack Blag on Monday 21st April 18:59
I see what you mean about the G though.
I have contacted you, but I will consider you for the next job, as its a bit unfair for me to kick the current guy out
Regarding the specification, I would suggest a 300gsm to 350gsm stock, matt laminated, with a spot UV gloss varnish over the black band on the front and the black curve on the back, as this will bring out the main features adding a real sense of quality. You could also do a spot UV gloss varnish on the inside over the product shots and the green area at the bottom.
Edited by Jack Blag on Monday 21st April 21:05
Edited by Jack Blag on Monday 21st April 21:06
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