Tuesday 19th August 2003

'Happy Braking'

Numpty braking energy recouped by Honda's IMA system

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[docevi1]

you know that passed me by... The people who dream up these campaigns are obviously far more intelligent than I!

Stefan

[colintinto]

Passed me by too. In fact the only one I've seen is the speed camera one, and I thought it was a bit strange for a car company to associate heavy braking with a speed camera... Suggesting the driver may have been exceeding the speed limit, and had to brake when they saw the camera...

Colin

[docevi1]

thats what I thought as well.

Stefan

[sagalout]

Been watching "Play Away" again.
they get paid lots of money for this stuff you know.

[docevi1]

whats "play-away"? Thats what gets me, they get paid crap loads and the public don't understand it.

I knew nothing about the IMA thingymajigdaooojimaflipdewotsits and assumed it was to do with their vtech engines.

Stefan

[d3ano]

I have one of these cones outside my office on Great Eastern street.
Your all more than welcome to take a look.

[s2ooz]

IMA is hardly hondas invention, its been on the toyota prius for years...