Sky+/PVRs Where will it leave traditional telly
Sky+/PVRs Where will it leave traditional telly
Author
Discussion

thinfourth2

Original Poster:

32,414 posts

235 months

Monday 11th August 2008
quotequote all
For the past 2 years i have had something similar to Sky+ and it has changed the way i watch telly. i don't have a Sky dish as this works on freeview

I no longer have to watch any adverts as i just skip past them

There is no longer such a thing as primetime as i can watch something i like no matter what time it is on. So if there is something i want to see on at 2am i can schedule it and then watch it at my lesuire when i want.


So how are the likes of ITV going to survive if this idea becomes more widespread. As adverts have become competely useless as i never see them.


Are we going to see a move to subscription television services with free to broadcast telly becoming even worse then it currently is. Or more likely are the TV companys going to find a way to force us into adverts either by locking own the fast forward features or by having everything sponsored by brand XXXX

What is going to happen to the BBC as they are already sort of a subscription service

HundredthIdiot

4,477 posts

315 months

Monday 11th August 2008
quotequote all
Advertising agencies claim that viewers absorb much of the effect of the ads even at x30.

But they would say that.

I imagine the cost of the 5 second ads either side of each programme segment will go up.

LeoSayer

7,857 posts

275 months

Monday 11th August 2008
quotequote all
Product placement, advert banners running across the screen, programme sponsorship that kicks in without warning when the ads start, adverts that deliver the message in 1x and 30x speed...

Don't underestimate the ability of advertisers to find new and annoying ways to get their 'messages' across.

Tampon

4,637 posts

256 months

Monday 11th August 2008
quotequote all
Many discussions on this, sponsorship of the adverts is in big time as people use that as the time to stop fast forwarding so you look out for it.

Also adverts are holding images for longer, like tesco adverts, so when you skip past at 8X speed you still see the advert.

Biggest thing I find is that they channels charge extra if you want to advertise on the programme on their on demand service as well as live, I think that will change though.

Basically things will adapt, some tv will get much better as people have much more choice ( times and amount ) but also random small off beat programmes will be more accessible, tv channels will be more 24 hr, as all the hours can now be watch at prime time ( at the recorders convenience ).

Programmes that they stick on before and after the good stuff will have to up their game as people won't just be sitting there looking for something any more after eastenders, not when they have yesterdays episode of 24 recorded because they went out a meal.

I like it, as a anti sky person ( too expensive for what it offers ) I find freeview and a digital hard drive awesome.

Edited by Tampon on Monday 11th August 21:23

bingbong

2,447 posts

228 months

Monday 11th August 2008
quotequote all
We'll begin to see a lot more big live events, think x-factor, Britains got talent, that skating one with that fit bird Holly something or other, and sports etc, stuff that if your going to watch, you'll want to see it live. Advertisers will still pay premium rates for these slots. So expect more of them.

Mr Will

13,719 posts

237 months

Monday 11th August 2008
quotequote all
I think Sky+ etc are simply an intermediate stage.

Before long we will be moving over to true video on demand (BBC iPlayer, etc) which will see the whole notion of recording programmes to watch later seem dated

But i could be wrong

tubbystu

3,846 posts

291 months

Monday 11th August 2008
quotequote all
bingbong said:
We'll begin to see a lot more big live events, think x-factor, Britains got talent, that skating one with that fit bird Holly something or other, and sports etc, stuff that if your going to watch, you'll want to see it live. Advertisers will still pay premium rates for these slots. So expect more of them.
And all the vote-off shows are interactive, you have to watch it live to be involved and vote, which also convieniently also generates income from phone calls rolleyes

I wish sometimes they would just repeat some of the current shows overnight a couple of days later, so you would know when the repeat was on if you missed it first time, rather than filling with Bingo or whatever :grrr: and they actually cost proper money to make, those terrible late night game shows.

thinfourth2

Original Poster:

32,414 posts

235 months

Monday 11th August 2008
quotequote all
bingbong said:
We'll begin to see a lot more big live events, think x-factor, Britains got talent, that skating one with that fit bird Holly something or other, and sports etc, stuff that if your going to watch, you'll want to see it live. Advertisers will still pay premium rates for these slots. So expect more of them.
God what a depressing thought more celebrity big x dancing on ice live aid type programs