Thursday 31st January 2002

STimulating

Subaru plan big media campaign for the STi

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[dubbs]

Wonder if the ads will get banned as quick as our own, homegrown Rover/MG ads did...

[Roadrunner]

...Probably! Remember, your not allowed to have fun in this country without someone shaking their finger.

[Jason F]

quote:Wonder if the ads will get banned as quick as our own, homegrown Rover/MG ads did...

Doubt it.. Citreon and Mazda etc.. get away with what they want.

[CarZee]

quote:

quote:Wonder if the ads will get banned as quick as our own, homegrown Rover/MG ads did...

Doubt it.. Citreon and Mazda etc.. get away with what they want.

It's perverse really, but by this logic you can advertise a crap car as being fast/sporty which it clearly isn't, but then take something like the new MGs which (whether they're any good or not) *are* sporty/fast and you're sunk.

So in short, if it's not a fast car, you can advertise it as a fast car, but if it is a fast car, you can't.. brilliant..

[Roadrunner]

Isn't that false advertising? ASA please....

[Alex]

I don't know why Subaru are bothering to waste money advertising at all. Any petrolhead interested in a STi will already have read every roadtest and article and know all about the car.