How to approach / cold call?
How to approach / cold call?
Author
Discussion

johnnywb

Original Poster:

1,631 posts

239 months

Thursday 13th November 2008
quotequote all
Right,

I'm in a business where i provide a service. It's a service a lot of people haven't thought about. I can help save them money and will do so on an incentivised basis, so no saving to them, no fee for me.

The problems are thus;
1. My 'job' is misunderstood, people don't realise how i can help them, hence i am calling businesses to try and make them aware.

2. Trying to get to the right person, there's a lot of, 'i can't tell you who to write to, or put you through to anyone sorry.'

So, to the business-folk of PH. How would you prefer to be approached? If i write you a letter, bering in mind it might not be personally addressed the way things are going, will you read it, or will you bin it? (the latter i suspect).

I understand why people field calls etc, but if i can't find out who i should be talking to, i can't really provide help they might not even realise they need yet.

So, what would be the best way to approach 'you'? (not literally, but generally!)

Thanks.

Hendry

1,945 posts

313 months

Thursday 13th November 2008
quotequote all
I am assuming this a B2B offering from your language, so what do you know about the normal role of the person in your target organisations? Do they usually have a specific responsibility, like HR or marketing?

Buying in data with names attached would make your like a whole lot easier. As will being very specific in the first 30 seconds asto what problem they have that you fix.

IH


johnnywb

Original Poster:

1,631 posts

239 months

Thursday 13th November 2008
quotequote all
I work in property consultancy, but most people will only see us as letting agents, they wouldn't think about using us to help them find a property.

Big organisations do, however smaller occupiers wouldn't think of using us. What i'm trying to do is educate them that acutally, we won't take a fee other than a percentage of any saving we make them.

I'm trying to show people how we can add value and allow them to get on with their main role within their organisation. For a big company, my contact would normally be the FD, Facilities Manager or Property Manager. In small businesses it will often be the MD or his assistant.

We do use lists, but these are more often wrong than right, so you might as well start from scratch.

anonymous-user

85 months

Thursday 13th November 2008
quotequote all
What is the best way to approach me? Don't! I get lots of cold calls every fking day and they piss me off! We are busy, i haven't got time to listen to the latest BS as to how they can save me money etc ect. Mailshots get looked at though.

jamesuk28

2,176 posts

284 months

Thursday 13th November 2008
quotequote all
Dave_ST220 said:
What is the best way to approach me? Don't! I get lots of cold calls every fking day and they piss me off! We are busy, i haven't got time to listen to the latest BS as to how they can save me money etc ect. Mailshots get looked at though.
What he said.

The really piss me off. The worst (and we a get a few like this) are cold callers pretending to be prospective clients, until they start their sales pitch.

The second are companies requesting our MD details, we have had "companies house" ringing up for these, "HBOS" ringing up offering free Rugby tickets if we give them the info etc etc. Total tosspots.

A letter is always read, and if of interest we may respond. If that letter ends up in the bin, its because we are not interested, but thamks for the offer. We are members of The corporate Telephone preference service, and our cold calls have dropped by aroung 60%, technically we should not be getting any though.

johnnywb

Original Poster:

1,631 posts

239 months

Thursday 13th November 2008
quotequote all
Cool, thanks for this. This is what i suspected, but it's the approach i've been 'told' to take. Personally i don't think it's right, or the right approach for my firm.

I have ideas which i think will be better received, time to persuade my superiors these would be better...!

anonymous-user

85 months

Thursday 13th November 2008
quotequote all
I've just had someone call me trying to make out they want to buy something but in fact they want to sell me something! As above nothing is more annoying, it's also worth noting that since this downturn cold calls have shot up. You may get lucky but personally i switch off to cold calls and can't get rid of them quickly enough! If the product or service is good then a letter would get noticed IMO.

Hendry

1,945 posts

313 months

Thursday 13th November 2008
quotequote all
johnnywb said:
I work in property consultancy, but most people will only see us as letting agents, they wouldn't think about using us to help them find a property.

Big organisations do, however smaller occupiers wouldn't think of using us. What i'm trying to do is educate them that acutally, we won't take a fee other than a percentage of any saving we make them.

I'm trying to show people how we can add value and allow them to get on with their main role within their organisation. For a big company, my contact would normally be the FD, Facilities Manager or Property Manager. In small businesses it will often be the MD or his assistant.

We do use lists, but these are more often wrong than right, so you might as well start from scratch.
Take a look at Corpdata. Their lists are very reliable.

IH


Plotloss

67,280 posts

301 months

Thursday 13th November 2008
quotequote all
Dave_ST220 said:
I've just had someone call me trying to make out they want to buy something but in fact they want to sell me something! As above nothing is more annoying, it's also worth noting that since this downturn cold calls have shot up. You may get lucky but personally i switch off to cold calls and can't get rid of them quickly enough! If the product or service is good then a letter would get noticed IMO.
Yell.com are currently top of the st list.

Its almost like they dont know that caller ID exists.

5 a day on average, in fact, one more today and I'm just going to yell (pun not intended) fk off down the phone.

anonymous-user

85 months

Thursday 13th November 2008
quotequote all
Plotloss said:
Dave_ST220 said:
I've just had someone call me trying to make out they want to buy something but in fact they want to sell me something! As above nothing is more annoying, it's also worth noting that since this downturn cold calls have shot up. You may get lucky but personally i switch off to cold calls and can't get rid of them quickly enough! If the product or service is good then a letter would get noticed IMO.
Yell.com are currently top of the st list.

Its almost like they dont know that caller ID exists.

5 a day on average, in fact, one more today and I'm just going to yell (pun not intended) fk off down the phone.
I just ignore them now but they have cottoned on, somehow they got me on a new number, when i answered the phone diverted(like i was being transfered) and then someone picked up-i think they had done an internal divert so the DDI presented was different so i answered expecting a customer! wkers!!

bigTee

5,546 posts

252 months

Thursday 13th November 2008
quotequote all
It's a numbers game.


As said above, some people don't like to be called - but others do.

Everything bought is sold and buyers needs sellers.

If you come across people who don't want to be sold - move on and find somebody who does. If your selling a good service that will save them money and in turn increase their Net Profit - it's their loss. Plenty of business out there.

I'm talking a minimim of 100 calls a day.

Mr POD

5,153 posts

223 months

Thursday 13th November 2008
quotequote all
Okay. Lets look at where you might find info about a prospective customer.

Check out applegate, look at the companies website, Identify the contacts and email them.

example : I'm waiting for jan 1st to spend some money with a company

http://www.applegate.co.uk/company/11/78/887.htm

http://www.allwood.co.uk/

http://www.allwood.co.uk/contactus.php

Peter Whitehead Managing Director
Jacky Whitehead Director
Andrew Whitehead Spare Parts
Mick Hinks Works Manager





http://www.allwood.co.uk/aboutus.php

Allwood Machinery Essex Ltd
Unit 3, Galliford Road
The Causeway
Maldon
Essex CM9 4XD

Tel. 01621 859477
Fax. 01621 851726
info@allwood.co.uk

20 seconds to find name of MD and contact number.

Ah but no one likes to be cold called, so phoning the guy might piss him off. How about emailing some information, and then phoning to say, I'm just checking you got it, if not can I email it direct to you, if so have you got 2 minutes to talk. No MORE.

http://www.applegate.co.uk/products/00/17/057.htm

and another 2 seconds to find some other companies doing similar things.

Machinery - Special PurposeIndex of companies supplying: Machinery - Special Purpose
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Acres (Willington) Ltd - Derby
Active Technologies Ltd - Norwich
ADRO Systems (UK) Ltd - Poole
Aetna Group UK Ltd - Bedford
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Award Integrated Sand Systems Ltd - Walsall
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Chichester Design and Manufacturing Ltd - Bognor Regis
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H and G Systems Ltd - Broxburn
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Active Technologies Ltd - Norwich
ADRO Systems (UK) Ltd - Poole
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Express Filter (U K) Ltd - Alcester
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H and H Products Ltd - Halesowen
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JustinP1

13,363 posts

261 months

Thursday 13th November 2008
quotequote all
Shorpe!

Excellent!

groomi

9,331 posts

274 months

Thursday 13th November 2008
quotequote all
The best advice I can give you is this:

shoutDon't use Americanisms! 'Incentivised' means I don't ever want you or your service anywhere near my workforce who might start copying you!

wink

johnnywb

Original Poster:

1,631 posts

239 months

Thursday 13th November 2008
quotequote all
groomi said:
The best advice I can give you is this:

shoutDon't use Americanisms! 'Incentivised' means I don't ever want you or your service anywhere near my workforce who might start copying you!

wink
Hehe, thanks, point understood, but being serious, it's the way we work, not commission, not a flat fee.

Some useful points here, many thanks to everyone who's contributed.

m3sye

26,231 posts

232 months

Thursday 13th November 2008
quotequote all
johnnywb said:
I work in property consultancy, but most people will only see us as letting agents, they wouldn't think about using us to help them find a property.

Big organisations do, however smaller occupiers wouldn't think of using us. What i'm trying to do is educate them that acutally, we won't take a fee other than a percentage of any saving we make them.

I'm trying to show people how we can add value and allow them to get on with their main role within their organisation. For a big company, my contact would normally be the FD, Facilities Manager or Property Manager. In small businesses it will often be the MD or his assistant.

We do use lists, but these are more often wrong than right, so you might as well start from scratch.
I maybe able to help you with a decent list pal give me a PM

As for the people who say no to cold calls - dont let them put you down as hard work and the right pitch will pay off. No one knows if your product will help them other than you so if you fully believe you have something of interest get on the phone and shout about it.

There is always negatvity towards cold calling but many of businesses do it from you 1 man bands to your global PLC's so just master the pitch as it will pay dividends