Prodrive and Honda
Author
Discussion

deevlash

Original Poster:

10,442 posts

266 months

Thursday 4th December 2008
quotequote all
Honda apparently wants to sell its F1 team but if no buyer is found theyll sell it off bit by bit and probably not get much for the bits. Prodrive wants its own F1 team but didnt want to use the old mclaren base and for various reasons didnt come in this season.

Dave richards ran the honda F1 team for what was probably its most successful period of recent years and then fell out with Honda and was binned.

Bernie doesnt want to lose any teams really.

The Honda team and base are top notch, its seemingly just been the management that has sucked.

So, if pro drive dont buy the team I'll eat my hat.

Teppic

8,076 posts

286 months

Thursday 4th December 2008
quotequote all
Didn't Dave Richards totally give up on the Prodrive F1 idea though when he was basically told that he couldn't run McMercs? With Aston Martin having to reduce its workforce I don't think he is interested any more in pissing his money away on F1.

groomi

9,331 posts

272 months

Thursday 4th December 2008
quotequote all
Where would Prodrive get the money now?

Ain't gonna happen.

MrKipling43

5,788 posts

245 months

Thursday 4th December 2008
quotequote all
groomi said:
Where would Prodrive get the money now?

Ain't gonna happen.
The two 'rather well off' chaps who co-own Aston with Richards?

motormania

1,143 posts

282 months

Thursday 4th December 2008
quotequote all
If Prodrive buy the Honda team, 600 Aston employees will have every right to be seriously pissed off.

groomi

9,331 posts

272 months

Thursday 4th December 2008
quotequote all
MrKipling43 said:
groomi said:
Where would Prodrive get the money now?

Ain't gonna happen.
The two 'rather well off' chaps who co-own Aston with Richards?
Who are now roughly half as rich as they were last month...

Plug550

1,108 posts

244 months

Thursday 4th December 2008
quotequote all
deevlash said:
So, if pro drive dont buy the team I'll eat my hat.
Would sir like to chose one from the catalogue, or does he have one in mind already? Could've had SupeAguri earlier this year if he chose, or Torro Rosso's been on the market all year. It's very sad, but Honda's already dead - if you believe the jungle drums.

groomi

9,331 posts

272 months

Thursday 4th December 2008
quotequote all
motormania said:
If Prodrive buy the Honda team, 600 Aston employees will have every right to be seriously pissed off.
Why? Prodrive don't own Aston Martin, Dave Richards and his eastern friends do. Different entities entirely

deevlash

Original Poster:

10,442 posts

266 months

Thursday 4th December 2008
quotequote all
Bernie would "facilitate" any deal Id imagine. Also Prodrive and Aston Martin are totally seperate entities.

BigMans197

1,193 posts

236 months

Thursday 4th December 2008
quotequote all
Interesting idea, especially considering that Honda may be willing to to offload the team free of charge (according to Autosport). Richards and Prodrive would surely be an attractive idea to Honda.

However I think David Richards has other priorities right now, like Aston Martin and the Subaru WRC team.

deevlash

Original Poster:

10,442 posts

266 months

Thursday 4th December 2008
quotequote all
Plug550 said:
deevlash said:
So, if pro drive dont buy the team I'll eat my hat.
Would sir like to chose one from the catalogue, or does he have one in mind already? Could've had SupeAguri earlier this year if he chose, or Torro Rosso's been on the market all year. It's very sad, but Honda's already dead - if you believe the jungle drums.
Super Aguri and Torro Rosso dont have the capabilities to build their own cars. Honda do, can (probably) be bought for peanuts, have amazing facilities and with the cost savings coming in F1, it could suit Prodrive very well, buying at the bottom of the market.

deevlash

Original Poster:

10,442 posts

266 months

Thursday 4th December 2008
quotequote all
BigMans197 said:
Interesting idea, especially considering that Honda may be willing to to offload the team free of charge (according to Autosport). Richards and Prodrive would surely be an attractive idea to Honda.

However I think David Richards has other priorities right now, like Aston Martin and the Subaru WRC team.
hes always described F1 as "unfinished business".The Subaru wrc tvam is apparently hampered by the imprezas basic design according to penti arikala (sp?) so that might not hold as much interest for him just now. DR has Dr Ulrich Bez to run Aston.

Teppic

8,076 posts

286 months

Thursday 4th December 2008
quotequote all
deevlash said:
Plug550 said:
deevlash said:
So, if pro drive dont buy the team I'll eat my hat.
Would sir like to chose one from the catalogue, or does he have one in mind already? Could've had SupeAguri earlier this year if he chose, or Torro Rosso's been on the market all year. It's very sad, but Honda's already dead - if you believe the jungle drums.
Super Aguri and Torro Rosso dont have the capabilities to build their own cars. Honda do, can (probably) be bought for peanuts, have amazing facilities and with the cost savings coming in F1, it could suit Prodrive very well, buying at the bottom of the market.
The fly in the ointment though is that Dave Richards didn't want to get involved in F1 if it cost more thn £75Million per season to run. The Honda operation will cost considerably more than that to run.

Seriously, I think Dave Richards is done with F1.

Plug550

1,108 posts

244 months

Thursday 4th December 2008
quotequote all
deevlash said:
Plug550 said:
deevlash said:
So, if pro drive dont buy the team I'll eat my hat.
Would sir like to chose one from the catalogue, or does he have one in mind already? Could've had SupeAguri earlier this year if he chose, or Torro Rosso's been on the market all year. It's very sad, but Honda's already dead - if you believe the jungle drums.
Super Aguri and Torro Rosso dont have the capabilities to build their own cars. Honda do, can (probably) be bought for peanuts, have amazing facilities and with the cost savings coming in F1, it could suit Prodrive very well, buying at the bottom of the market.
Assuming it could be bought a pound, the not inconsiderable sum of £350m plus to run he outfit for a year will certainly take some finding. Nick Frys first call after recieving the fax from Tokyo would have been to DR. If it could be sold, it already would have been, before they gave the workforce the devastating news, and therefore giving all of their creditors he dreaded heads up.

Plug550

1,108 posts

244 months

Thursday 4th December 2008
quotequote all
Also, Honda do not have a headline sponsor, and finding one of them ain't gonna be easy just now.

flemke

23,493 posts

266 months

Thursday 4th December 2008
quotequote all
Teppic said:
deevlash said:
Plug550 said:
deevlash said:
So, if pro drive dont buy the team I'll eat my hat.
Would sir like to chose one from the catalogue, or does he have one in mind already? Could've had SupeAguri earlier this year if he chose, or Torro Rosso's been on the market all year. It's very sad, but Honda's already dead - if you believe the jungle drums.
Super Aguri and Torro Rosso dont have the capabilities to build their own cars. Honda do, can (probably) be bought for peanuts, have amazing facilities and with the cost savings coming in F1, it could suit Prodrive very well, buying at the bottom of the market.
The fly in the ointment though is that Dave Richards didn't want to get involved in F1 if it cost more thn £75Million per season to run. The Honda operation will cost considerably more than that to run.

Seriously, I think Dave Richards is done with F1.
Indeed, if Honda are willing to sell their operation for nothing, or near as, then their equation is the same as any potential buyer's would be. The issue isn't the cost of the assets, it's the cost of operating the team and making your monthly payroll.
Also, bear in mind that the principal sponsor for Prodrive's potential F1 team would have been Bauger...

belleair302

7,008 posts

236 months

Thursday 4th December 2008
quotequote all
I have spent some time in the Honda F1 facility and their equipment is not top of the line, nor is their marketing / management. Fry should have been sacked years ago, their earth car has cost Honda over £100 million in lost sponsorship revenue and ther staff have become frustrated by big business politics and petty minded cost cutting. It would be a shame to see one of the great engine manufacturers, but with NO races in the USA, both Honda and Toyota may well leave. F1 is going to the wall because Bernie and Max just don't understand the business of promoting and selling cars via racing!!

castrolcraig

18,073 posts

235 months

Friday 5th December 2008
quotequote all
add to the pot the fact that dave richards still owns the brackley facility, the only one honda own is bracknell.....

986HCF

15 posts

232 months

Friday 5th December 2008
quotequote all
groomi said:
motormania said:
If Prodrive buy the Honda team, 600 Aston employees will have every right to be seriously pissed off.
Why? Prodrive don't own Aston Martin, Dave Richards and his eastern friends do. Different entities entirely
Well this was the case until Investment Dar added a 40% stake in Prodrive to their Aston Martin investment 2 weeks ago.

german tony

2,000 posts

237 months

Sunday 7th December 2008
quotequote all
No point in the Dave Richards/Pro-Drive/Mid East people getting involved unless they have a title sponsor/collection of major sponsors on hand to pick upo the running costs asap.

I recall Richards saying he'd got some people lined up as sponsors for his stalled F1 project, I wonder if he still has contact to them & if they can be pursuaded to increase their payments to suit. Sadly I suspect in today's world this is a bit unlikely so a new sponsor will be needed.

Should this come to pass I don't see much of a future for Nick Fry & that may not be a bad thing either.