Tax benefit in promoting vacines / care etc?

[drivin_me_nuts]

Quick question re charity donations to satisfy my curiosity.

It seems to be a popular route at the moment used by companies such as Pampers to provide a charity type promotion. By one pack, send off the coupon (or something similar) and 'we' will donate X amount / vacine etc to help someone somewhere else.

I have often wondered why companies do this - I find it hard to believe that they derive noticible sales increase from such a campaign..

So my thought has been is there another reason why they do it - other than the enhanced perception that they 'care'...

So, are there tax reasons/benefits that these companies derive from these promotions?

[Eric Mc]

Not much.

Businesses sre not entitlked to tax relief on donations to charity - unless the business can demonstrate that their emplooyees, IN THE COURSE OF THEIR EMPLOYMENT, may directly benefit from the work of the charity to which the donation was given .

[drivin_me_nuts]

Eric Mc said:

Not much.

Businesses sre not entitlked to tax relief on donations to charity - unless the business can demonstrate that their emplooyees, IN THE COURSE OF THEIR EMPLOYMENT, may directly benefit from the work of the charity to which the donation was given .

Thanks Eric for the reply.

Perhaps then these promotions are a genuine intention to help the more needy without some other motive

</synical mode>

[Eric Mc]

They are - and they do no harm to the business' public profile.