Discussion
www.whoswho.co.uk Is this the real one? Just got a letter from them saying I'm included in the 2009 edition of Business Leaders of the Millennium.Thought it was a scam,as I had a no dissimilar thing that I binned last week which obviously was a scam.This one looks a bit more kosher, certainly looks the real thing, no payment required and strict criteria etc. Should I be proud or wary?!
mas99 said:
The 'real' Who's who is published by A&C Black.
All others are pleased to take your money.
Would you like to point out exactly where they are taking any money? There is no money requested at all,so they won't be getting any, and if you look at the criteria for getting in for that particular edition,you might deduce I'm not prone to gulliblity often. I can delete the entry,and no personal info is requested, other than what they already know from Companies House.All others are pleased to take your money.
sjc said:
www.whoswho.co.uk Is this the real one?
As stated, no. The real one is by A&C Black and is available for purchase in book shops all over the country.I can't see the 'strict criteria'.
To my mind the fact that the website is obviously targeted at those to be included rather than to anyone who might buy the thing says everything. Just like most of these things they will try to sell you a copy - or at least a 'certificate of inclusion'.
Vanity publication imo.
mas99 said:
sjc said:
www.whoswho.co.uk Is this the real one?
As stated, no. The real one is by A&C Black and is available for purchase in book shops all over the country.I can't see the 'strict criteria'.
To my mind the fact that the website is obviously targeted at those to be included rather than to anyone who might buy the thing says everything. Just like most of these things they will try to sell you a copy - or at least a 'certificate of inclusion'.
Vanity publication imo.
Edited by sjc on Sunday 7th December 08:40
edb49 said:
They make their money from selling the books to the poor saps who think it is the real deal. Ask yourself, do you honestly think you should be in it!
But thats my point,who'd buy it and why?, novelty value?, a bit like naming a star, buying a piece of the moon etc.Why would they pick a particular net-worth/3 year growth period etc etc.As I said, seems like a lot of effort for not much reward on their part.edb49 said:
Simple. Find 2,000,000 directors, send them all the letter, 1% respond and of those 50% buy a book at £40, you get £400k for a pretty much automated process and sending out a few books.
But there's only 50,000 directors fall into the category. So 1% would be 500,which is 20K max if they all bought the book rather than a certificate,and even those figures are optimistic, I would have thought especially as it's not published 'til March!sjc said:
edb49 said:
Simple. Find 2,000,000 directors, send them all the letter, 1% respond and of those 50% buy a book at £40, you get £400k for a pretty much automated process and sending out a few books.
But there's only 50,000 directors fall into the category. So 1% would be 500,which is 20K max if they all bought the book rather than a certificate,and even those figures are optimistic, I would have thought especially as it's not published 'til March!Don't for one minute think the listing is worth anything though.
sjc said:
edb49 said:
Simple. Find 2,000,000 directors, send them all the letter, 1% respond and of those 50% buy a book at £40, you get £400k for a pretty much automated process and sending out a few books.
But there's only 50,000 directors fall into the category. So 1% would be 500,which is 20K max if they all bought the book rather than a certificate,and even those figures are optimistic, I would have thought especially as it's not published 'til March!edb49 said:
sjc, has your business won any awards or recognition? If not, why are you going in this book?
Alternatively, do you think your entry will be at all interesting if all it has is your name and company name?
As I said earlier,not into self promotion ( we don't advertise or have sign written vans), have entered one competition in 20 years,(nominated by a long serving customer),and we won it( was for customer service).As for why we might go in the book, it's free and and as such I can't see too much downside.As for whether it's interesting, with a password you can fill in various info as it suits and update the entry if you so wish.I'm just intrigued as to A:Why people would buy it, and B: Has anyone been in it or declined, and if so why.Alternatively, do you think your entry will be at all interesting if all it has is your name and company name?
1. "Strict Criteria" = A UK Ltd Company
2. Who buys it? People stupid enough to fall for the "you have been included in our list of Business Gods", and therefore buy a copy for themselves.
To give you an idea of how strict their criteria is, I've been "invited" again...for a company that has not traded for the best part of a year, and only had one customer in the 12 months prior to that.
2. Who buys it? People stupid enough to fall for the "you have been included in our list of Business Gods", and therefore buy a copy for themselves.
To give you an idea of how strict their criteria is, I've been "invited" again...for a company that has not traded for the best part of a year, and only had one customer in the 12 months prior to that.
UpTheIron said:
1. "Strict Criteria" = A UK Ltd Company
2. Who buys it? People stupid enough to fall for the "you have been included in our list of Business Gods", and therefore buy a copy for themselves.
To give you an idea of how strict their criteria is, I've been "invited" again...for a company that has not traded for the best part of a year, and only had one customer in the 12 months prior to that.
LOL!2. Who buys it? People stupid enough to fall for the "you have been included in our list of Business Gods", and therefore buy a copy for themselves.
To give you an idea of how strict their criteria is, I've been "invited" again...for a company that has not traded for the best part of a year, and only had one customer in the 12 months prior to that.
Gassing Station | Business | Top of Page | What's New | My Stuff