Direct Marketing Mailshot

[crugbun]

Have any small businesses out there recieved a handwritten envelope with a torn out 'advertorial/news' article about Chris Cardell, with a post-it note stuck on saying 'I saw this and thought of you'.
Anonymously sent?

Pretty clever marketing ploy I reckon.

[ShadownINja]

Well, it's only clever if it isn't obvious but 99% of recipients will probably know it's a DM activity. Unless it really is just for you.

Edited by ShadownINja on Thursday 25th December 11:35

[crugbun]

Agreed, but the handwritten note & envelope had me thinking who the heck would have sent it me... Then I read the article....

[ShadownINja]

Ah. Not heard anything about it meself.

[Simpo Two]

Never heard of him, but Google led me to his site www.cardellmedia.co.uk where it says:

'Chris Cardell is a world leader in Advanced Thinking'

(said Chris Cardell no doubt)

More at http://www.ukbusinessforums.co.uk/forums/showthrea...

I cannot remember the last piece of direct mail I had which had any relevance to me whatoever. Hence it all goes in the bin. If I want something, I use the internet to find it. As a recipient, I do not wish to be the victim of 'clever marketing ploys'. If someone who knows me sends me something, they will put their name on it. If it doesn't have a name on it, I will know it's a clever, sorry irritating, marketing ploy and bin it with venom.

Edited by Simpo Two on Friday 26th December 10:39

[ShadownINja]

There was that Jaguar "sexy" mailing that scared a few people some years ago.

http://goliath.ecnext.com/coms2/gi_0199-131486/ASA...