Clever Marketing?

[Stevenj214]

As almost everyone now knows that a sale advertised as "up to50% Off" means that the majority of items are nowhere near, I had to double check the following sale sign at Next:

"All Sale Items 50% Off or less!"

At first glance I thought it meant 50% off or cheaper, after a second read through I realised it said the same as "up to 50% off".

Any other 'clever' marketing tricks in this year's sales?

Edited by Stevenj214 on Sunday 28th December 16:26

[Glassman]

Stevenj214 said:

Any other 'clever' marketing tricks in this year's sales?

My local Budgens had some doughnuts with a hand-written 'only' after the reduced price.

[Simpo Two]

Describing them as 'Up to 100% off' would also be true, because it covers any discount.

You could also market them as 'Up to full RSP' but that wouldn't look so good...

[Stevenj214]

Simpo Two said:

Describing them as 'Up to 100% off' would also be true, because it covers any discount.

Doesn't that mean they would have to have at least 1 item at "100% off"?

[Alfanatic]

Stevenj214 said:

Simpo Two said:

Describing them as 'Up to 100% off' would also be true, because it covers any discount.

Doesn't that mean they would have to have at least 1 item at "100% off"?

Yeah, you're right, otherwise the discount would not be "up to 100%".

They could, however, give you a shopping bag for free I suppose