A bit of help with market research

[insurance_jon]

Happy New Year Chaps (and Chapesses!),

We tend to market to different industries, and we have found certain sectors have times of year when their business insurance is due i.e Gyms is the run up to christmas, and builders march/april.

What I would like is for people to post their industry, and their insurance renwal month so I can see if there are any trends to give me some marketing ideas. I won't be using the info to approach people on here (unless they ask me to), but to give me some inspiration for this years campaigns.

Thanks in advance!

Jon

[JamieBeeston]

I'll check the cert when I'm next in the office.

[insurance_jon]

cheers squire. Just looking for some inspiration as it's bloody hard/expensive to buy industry specific renewal data in any usable quantities.

[skwdenyer]

insurance_jon said:

cheers squire. Just looking for some inspiration as it's bloody hard/expensive to buy industry specific renewal data in any usable quantities.

I used to get called a couple of times a week by companies trying to find out when my insurance was up for renewal. I would invariably either refuse to tell them, or - if I was interested in getting an idea of price - say "next month" or somesuch just to be able to talk to somebody.

Based on an admittedly low sample size (me) I would therefore suggest that bought information on this topic would be unlikely to be particularly valid

For what its worth, I've got several businesses. The insurance date is either predicated on a lease (starts on first day of lease), or on start-up (employers' liability), or on "when we though it necessary / was something we could afford" (other liabilities). So I don't think anything I can offer would be very helpful, only because of that basis of taking out a policy!

Have you thought about trying to tie up buildings insurance with leases? You can probably buy data derived from the Land Registry as to when leases started, which would allow you to mailshot near lease anniversaries. Likewise accounting reference dates (if you were offering protection against HMRC investigation) or incorporation dates (for employers' liability).

[JamieBeeston]

JamieBeeston said:

I'll check the cert when I'm next in the office.

Sorry for the Delay, just stuck the new Cert up in the office.

Dec 12th!

J