Targetting Technology Users
Discussion
ipsg.glf said:
I'd like to mailshot local companies that use the IT technology that my company specialises in. How do I go about finding such info, please?
If you just want a list of names and addresses, or email addresses, then you could try a list broker - for instance, I've used Sample Answers but have no other connection with them other than having used them. List brokers typically charge a set-up fee plus a charge per thousand records. That charge will vary according to how many times you want to use the data (since lists are "rented" not "bought").The trick is to work out precisely what you need, since you will be paying for every record (both for the data and, if a postal mail-out, for every letter). If one broker can't furnish the data you need then try another.
If you can let me know what technology you're interested in, I can have a look at examples of data I've bought to see if any of the sources would actually have what you need.
Oh and do remember that the data in these databases comes from things such as you filling out surveys, or answering "can I just check a few details" calls, and can be 6-18 months old, so can no in no way be relied upon as being all that accurate. For off-the-shelf data, response rates in the low single-digit percentages are quite common.
If what you need is too specialised for simple data brokerages (or online sources such as D&B or OneSource), then it may need to be sourced from fresh. I run a research business which can find that for you, but at a cost which varies between about £1 and £14 per company record, depending upon complexity and the amount of information you need. At the higher end, that can give you the name, telephone number and even email address of the person you need to speak to in a given company, guaranteed to be accurate as of the last few days.
As I say, I'm happy to take a look (email me if you prefer) and I'll let you know where you might look for the data. If you can avoid spending money with a research business like the one I have, it would be beneficial to you, so I won't just use this as an excuse for a sales pitch
I don't act as a list broker, or take a commission on putting you in touch with a suitable broker!Gassing Station | Business | Top of Page | What's New | My Stuff