Marketing a fad?
Author
Discussion

sam.r

Original Poster:

2,379 posts

259 months

Tuesday 3rd February 2009
quotequote all
Friend of mine has bought a load of balaclavas in a simular style to the popular fone jacker one.

Having very nearly made his money back selling ones and twos I suggested he now started selling in bulk.

I think the fancy dress shops will be the best target and perhaps these firebox type sites where I think a telephone call and sample would be the best bet to get an order however, does anyone have any other ideas?

Would DVD companies be intrested in giving them away with the DVD's? Is this something that they do with boxsets etc?

I know the best way to find out but thought if anyone could give me some pointers to help him out?


Plotloss

67,280 posts

301 months

Tuesday 3rd February 2009
quotequote all
Does he have a protected distribution deal on them?

As if he's selling retail direct then he's not on the radar, if he starts trying to do them in big numbers then he will almost certainly attract competition if its an unprotected channel.

I guess its finding where the breakpoint is as to the volume/beneath radar trade off.

sam.r

Original Poster:

2,379 posts

259 months

Tuesday 3rd February 2009
quotequote all
No nothing in place at the moment TBH it was just a bit of a money earner whilst drowning in this credit crunch media!

At the moment ebay and various sites are netting him about £40 per day profit so its no big figures but all helps I guess.

Apart from forums/ebay/gumtree/fansites/facebook fan sites/word of mouth

Any other marketing tips on a budget for this type of thing?

I think fancy dress market is the way forward, do you think its popular enough?


sam.r

Original Poster:

2,379 posts

259 months

Tuesday 3rd February 2009
quotequote all
Anyone else got any ideas / ways to market?



LeeThePeople

1,302 posts

214 months

Tuesday 3rd February 2009
quotequote all
How much can he do me one for? might take a couple, not helping but would want one lol

sam.r

Original Poster:

2,379 posts

259 months

Tuesday 3rd February 2009
quotequote all
£15 I think, i'll pm you the web address.