The Copyright Law
Author
Discussion

Baxter 69

Original Poster:

654 posts

233 months

Sunday 8th March 2009
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Hi guys,

I am currently working on a new website and was wondering whether I can put logo's up there. I am a retailer obviously.

For example: If I was selling Citroens and Citroen had no idea I was, could I use there Logo (Trademark) on my website?

Thanks

Baxter.

Piglet

6,250 posts

286 months

Monday 9th March 2009
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You are right to be concerned!

You can only use registered logo's of companies if they have given you authority to do so. I doubt many companies give blanket covererage for their logo's to be used so you would need to check with them whether you can use their logos. If you are an official seller/re-seller I imagine that their contracts give authority to use imagines to represent the brand. If your sales are a little more "grey" - you might have more problems.

Baxter 69

Original Poster:

654 posts

233 months

Monday 9th March 2009
quotequote all
Piglet said:
You are right to be concerned!

You can only use registered logo's of companies if they have given you authority to do so. I doubt many companies give blanket covererage for their logo's to be used so you would need to check with them whether you can use their logos. If you are an official seller/re-seller I imagine that their contracts give authority to use imagines to represent the brand. If your sales are a little more "grey" - you might have more problems.
Thanks for the reply.

Can I still show the logo if I have taken my own photo? If I take a picture of a Citroen from the front and the badge is showing... That is OK is it not?

Thanks


Piglet

6,250 posts

286 months

Monday 9th March 2009
quotequote all
Errrm...dunno. I imagine that would be OK as long as the point of the photograph is the car and not just the logo IYSWIM?

I think the real answer is that technically you need their consent to show the logo however you are showing it BUT I would have thought that as long as you are not taking the piss or doing something that naffs them off you're probably not going to have a problem.

I lost track on the full details of the Copyright DP law some time ago....


StevieBee

15,493 posts

286 months

Monday 9th March 2009
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Piglet said:
as long as you are not taking the piss or doing something that naffs them off you're probably not going to have a problem.
Quite correct.

The term (and action) you need to be aware of is "Passing Off", that is pretending to be Citroen or Citroen affiliated. If you are simply using the logo as visual means of classifying a stock of Citroens then that is fine. You may even find that Citroen and others will send you artwork files if you tell them what it's for.

Baxter 69

Original Poster:

654 posts

233 months

Tuesday 10th March 2009
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Understood. Thanks guys. I appreciate your help.

smile

Simpo Two

93,062 posts

296 months

Tuesday 10th March 2009
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Just in case you need some further reading: www.ipo.gov.uk/types.htm

But the best approach is probably 'ask nicely'.

Funk

27,800 posts

240 months

Tuesday 10th March 2009
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We did that when FocusSToc.com was set up - as such, we're allowed full and unlimited use of the ST logo. The caveat is that we're not allowed to use the Ford logo anywhere. We've also been given permission from Ford to use the RS badge as well on FocusRSoc.com. smile

Asking nicely works, and prevents grief further down the line.