Franchising my company, any advice?
Franchising my company, any advice?
Author
Discussion

sidekickdmr

Original Poster:

5,213 posts

237 months

Wednesday 8th April 2009
quotequote all
Hi there, I run my own valeting business and currently have 3 members of staff and 1 van on the road, soon two vans of my own!

i was approached a few days ago by someone i know who is moving to Exeter and wants to consider a franchise of my business!

I this was always mt ultimate aim but this is sooner than planned!

I was thinking £XX upfront then £xx a month for a min 3 years

They would get brand new van, signwriting, equipment, website, buisness cards, uniforms, leaflets, all insurances, training and constant help and support from me on call.

questions:

1.Due to finance of van and threat of them starting up on their own how easy is it to tie someone into a contract for £xx a month for ? years like a mobile contract ect?

2. How can I diswade them from just starting up on their own once I have trained them ect (even years down the line)

3. ill think of more and ask tomorrow

singlecoil

35,863 posts

277 months

Thursday 9th April 2009
quotequote all
If there was ever a situation requiring skilled professional legal advice, this is it. You will need contracts drawn up anyway, so you might as well get the advice first. Make sure the solicitor you choose has experience of franchising

escargot

17,123 posts

248 months

Thursday 9th April 2009
quotequote all
Franchising is an absolute minefield. I'd echo vehemently what singlecoil has said. You need to be speaking to a specialist franchising lawyer before you agree anything.

therealpigdog

2,592 posts

228 months

Thursday 9th April 2009
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YHM

We're franchising lawyers who are members of the British Franchising Association - am sure we can help.

GavinPearson

5,715 posts

282 months

Friday 10th April 2009
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Aside from getting real lawyers to provide advice the key to franchising is to sell the franchisee all the goods they need to do the work.

In the case of a valeting franchise that means selling the franchisee the buckets, sponges, soap, cleaners, wax, chamois and drying cloths.

It may not be important for the first franchisee, but when you have 20 and one turns out to be a problem if they have broken the franchise you can get rid of them.

I'd buy a Dalton's Weekly and look at how the numerous franchise companies out there structure their deals for franchisees.

I'd also avoid charging them for the van. Make them buy / lease their own. You don't want to be paying for somebody else's failure. They are paying you money for your winning formula and the risk should be on them, not you.

esselte

14,626 posts

298 months

Friday 10th April 2009
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I don't mean any disrespect,it's more curiosity really...why would anyone want to pay you to work as a valeter in a location remote from where you are based? It's not as if you are a large household name,or have a successful business well known in Exeter,what's the attraction for him to franchise rather than go it alone?As I said no disrespect meant.....just curious...

HRG

72,863 posts

270 months

Friday 10th April 2009
quotequote all
escargot said:
Franchising is an absolute minefield. I'd echo vehemently what singlecoil has said. You need to be speaking to a specialist franchising lawyer before you agree anything.
You branching out? smile

Wacky Racer

41,411 posts

278 months

Friday 10th April 2009
quotequote all
esselte said:
I don't mean any disrespect,it's more curiosity really...why would anyone want to pay you to work as a valeter in a location remote from where you are based? It's not as if you are a large household name,or have a successful business well known in Exeter,what's the attraction for him to franchise rather than go it alone?As I said no disrespect meant.....just curious...
My thoughts too....

Again, no disrespect intended..smile..but what's to stop [/b]anyone[/b] going out buying a van, bucket, wash leather, shampoo, tyre wall black and a bit of fancy turtle wax........I can understand it with something like snap-on tools maybe, because at least you are buying into a BRAND......

GavinPearson

5,715 posts

282 months

Saturday 11th April 2009
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Don't forget that McDonalds was originally one 'restaurant', as was KFC. Dominoes was originally one pizza shop. But they have all been incredibly successful. There is no reason that this valeting business shouldn't be successful in a similar way.

mybrainhurts

90,809 posts

286 months

Saturday 11th April 2009
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Listen carefully, I will say this only once...

I bought a franchise.

The franchisor got it wrong and the venture went tits up.

I, and about six other franchisees, sued the franchisor to recover our losses.

It cost the franchisor £5,000,000 in compensation and our legal fees. It also cost him his own legal fees, which are unknown.

Be very careful...

DonnyMac

3,634 posts

234 months

Tuesday 14th April 2009
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Ask for Rod at how2franchise .co/com - helpful guy.

Say Don @ Wizemail sent you.

Glassman

25,089 posts

246 months

Tuesday 14th April 2009
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A valeting franchise. The only people who will earn money from this venture is: everyone except you.

Imho.

esselte

14,626 posts

298 months

Tuesday 14th April 2009
quotequote all
GavinPearson said:
Don't forget that McDonalds was originally one 'restaurant', as was KFC. Dominoes was originally one pizza shop. But they have all been incredibly successful. There is no reason that this valeting business shouldn't be successful in a similar way.
I don't think anyone is saying differently...just wondered what the USP was for this valeting company..what are they doing differently that would make it wothwhile paying the franchise fee?

therealpigdog

2,592 posts

228 months

Tuesday 14th April 2009
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For many franchisee it's not necessarily a USP they're after. A franchise offers backroom support and access to marketing material, suppliers etc. Ok, so you can do all this yourself, but not everyone wants to.

I see franchises where the franchisor makes money, where the franchisor makes money, where they both make money and also where neither make money. Like most business proposals it's all about going in with your eyes open, a decent set of agreements governing how things will work, a lot of hard graft and a little bit of luck.

edited to correct typo's - damn phones and fat fingers

Edited by therealpigdog on Tuesday 14th April 11:22

KevF

1,996 posts

229 months

Tuesday 14th April 2009
quotequote all
As I looked into buying a valeting franchise a while ago, I will ask you the same question a well respected business owner near me aske me before I stumped up a large wad of cash...

What do you get from the franchise that you cant get by buying your own van and purchasing the products from Autosmart or similar.......

There are a lot of valeting companies who think because they are successful they could franchise and earn loads of money, when in real terms it is 'them', the franchisor, that is successful and not the business model.


escargot

17,123 posts

248 months

Tuesday 14th April 2009
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HRG said:
escargot said:
Franchising is an absolute minefield. I'd echo vehemently what singlecoil has said. You need to be speaking to a specialist franchising lawyer before you agree anything.
You branching out? smile
God no. Once bitten, twice shy. smile

KevF

1,996 posts

229 months

Tuesday 14th April 2009
quotequote all
GavinPearson said:
Don't forget that McDonalds was originally one 'restaurant', as was KFC. Dominoes was originally one pizza shop. But they have all been incredibly successful. There is no reason that this valeting business shouldn't be successful in a similar way.
Yes but dont forget at the time, there weren't many competitors in the same sector and certainly not expanding at the rate that Ray Kroc franchised McDonald's at...

To bring it up to date, would anyone who owns a fast food burger house/ kebab house seriously consider franchising teir business?

IMHO there are too many valeting franchises out there offering not much, to choose from considering.

Mattt

16,664 posts

249 months

Tuesday 14th April 2009
quotequote all
KevF said:
GavinPearson said:
Don't forget that McDonalds was originally one 'restaurant', as was KFC. Dominoes was originally one pizza shop. But they have all been incredibly successful. There is no reason that this valeting business shouldn't be successful in a similar way.
Yes but dont forget at the time, there weren't many competitors in the same sector and certainly not expanding at the rate that Ray Kroc franchised McDonald's at...

To bring it up to date, would anyone who owns a fast food burger house/ kebab house seriously consider franchising teir business?

IMHO there are too many valeting franchises out there offering not much, to choose from considering.
Not fast food in the traditional sense, but Subway has generally been a success story of recent times.

sidekickdmr

Original Poster:

5,213 posts

237 months

Tuesday 14th April 2009
quotequote all
Its not just my usp that’s key here it's the:

experience in building and running a successful company from scratch

full training given in the valeting and how to keep land/manage clients

already established company with full website/logo/uniforms/business cards/leaflets

all insurance's supplied

full support forever

ect

I think the second thing I will be trying to make clear is to start up your own from scratch to the level I did I had to spend 5K initially (logo design, website design, van sign writing, equipment, ect) and the insurance alone is about £300 a month for a policy

It will only cost me about £50 more a month for insurance to add another van/driver on so I can pass these savings onto the franchisee


I am only talking like a 3k start up fee and about 700-800 a month (atm my current van is earning circa 3k a month)

this includes uniform/sign writing/all equipment/business cards/leaflets for the full duration of contract as well as my experience and time!



mybrainhurts

90,809 posts

286 months

Wednesday 15th April 2009
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The big risk you take is the failure of franchisees.

You might take on several, and none of them make a go of it.

If this happens, and they convince the Court it's your fault, it will cost you dearly in terms of compensation.

There might be some kind of insurance to cover such an eventuality.