Sales Letter

[paoloh]

I am in the middle of trying to write a sales letter.

It will be used to introduce the company ( Cleaning ) and hopefully get people to call and book a quote.

The problem is this, my mind just keep going blank.

Any pointers on what to include or not as the case may be?

Any examples you have would be great!

[Stevenj214]

BusinessBalls.com said:

name and address

date

Dear (Mr/Mrs, etc, name)

attention grabbing heading (up to 10 words)

(the heading must grab attention - something your prospect will relate to that your proposition will produce - for example, Cost-Effective Sales Enquiry Generation, or Reduce Your Staffing Overheads, or Fast-Track Management Training)

When you next consider your arrangements for (product/service) I would welcome the opportunity to understand your requirements and situation.

(Optional) Our customers include (two or three examples, relevant and known to the prospect), who have found (state key benefit, % savings, strategic advantage) from working with us.

I will telephone you soon to agree a future contact time that suits you/your own review timescale.

Yours sincerely

(Name and signature)

(Optional 'P.S.' message)

from http://www.businessballs.com/introletters.htm

Edited by Stevenj214 on Wednesday 15th April 17:12

Edited by Stevenj214 on Wednesday 15th April 17:13

[JustinP1]

As has been said above, scrap the traditional way of introducing your company yada yada. I get hundreds of letters like that a year.

What you need is something specific from the off which will grab them.

For example, consider:

"Hello, we are Sky TV, we have been running for 15 years and we have X customers. We offer a wide range of services including...."

(Yawn.... in the bin)

Compared to:

"Sky TV - The only place to see the World Cup this summer. Free installation, free digibox, free dish - until May 1st only."

Sold. Where do I sign up?



So, with that in mind what you need is a product and offer like that. Sell your particular assets and sex that up as a package.

What I would recommend is if you haven't written a letter like that before to employ someone to do it. With a cold mailing you will be lucky to get a 1-2% response even with a great letter. Spending a few hundred quid on a copywriter will mean that you will multiply your result for a relatively small cost.

[V8mate]

So Paoloh, my old chum,...... adding 1+1 across all that is the internet...... are you marketing cleaners dressed up as Prison Guards and Nazis and stuff?

[EINSIGN]

Something different to the norm? such as www.naturalclean.co.uk

[paoloh]

V8mate said:

So Paoloh, my old chum,...... adding 1+1 across all that is the internet...... are you marketing cleaners dressed up as Prison Guards and Nazis and stuff?

Damn this internet

On 2nd thoughts

[paoloh]

swerni said:

just put a pic of your Mrs and her mate on it.

I'm buying

I'll send out direct debit mandate

[paoloh]

EINSIGN said:

Something different to the norm? such as www.naturalclean.co.uk

Cleaning Services rather than supplies mate.

[Jayyy]

I've recently sent a marketing letter out to potential new clients which has returned reasonable success.

Different industry but same objective.

PM me if you want a copy to give you a couple of ideas.