Monday 11th February 2002

Tailor Made

Why are the Germans so far ahead when it comes to individualising our cars?

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[shaoweichang]

American consumers have long been the victims of powerful domestic car manufacturers who dictated what and how automobiles are distributed in the US market. Even foreign car builders have now learned the trick and appraise this practice. The usual choice is only limited to what car manufacturers and dealers are willing to commit, which is no more than the choice for interior and exterior colors. It all seems impossible to change this situation especially after consumers gave up the fight for their freedom of choices, the spirit of the American way. I am hoping a change in the near future. But I won’t hold my breadth for it.