Advertising in the Sunday Times Appts Section
Discussion
Does anyone know how to secure 'cheaper' advertising rates in the Sunday Times appointments section?
I want to place an advert for a couple of crucial hires I need to make ASAP in order to drive my business forward. These are six figure salary guys that I'm struggling to find through the usual channels.
They have quoted £100k for a page!!!! Ouch. Although these hires are critical I can't justify £100k spend on something that doesnt't guarantee a result. Also the guy I'm speaking to at the Sunday Times doesnt seem to have a clue what he's trying to sell. It surprises me that a publication like the Times would put monkey's in to sell advertising space this valuable.
Has anyone had any experience of this before or got any tips to reduce this spend? eg via an ad agency or third party?
Thanks
Jason
I want to place an advert for a couple of crucial hires I need to make ASAP in order to drive my business forward. These are six figure salary guys that I'm struggling to find through the usual channels.
They have quoted £100k for a page!!!! Ouch. Although these hires are critical I can't justify £100k spend on something that doesnt't guarantee a result. Also the guy I'm speaking to at the Sunday Times doesnt seem to have a clue what he's trying to sell. It surprises me that a publication like the Times would put monkey's in to sell advertising space this valuable.
Has anyone had any experience of this before or got any tips to reduce this spend? eg via an ad agency or third party?
Thanks
Jason
100k a page would seem like an immense amount of money on something I'm not sure a lot of people would read IMO (or people that you're looking for). I guess the benefit being you don't pay the search and select fee, but at least you only pay the exec search fee if you get a candidate and he/she stays for a certain period of time!
Depending on what you're looking for - I'm surprised a decent exec search firm can't find you someone. Is it candidates you're struggling to find, or convincing people to move? I know that's proving to be very difficult at the moment as I think folks feel safer if they stay where they are? Is it a tech / financial position - seriously tricky conditions all round for them at the moment.
Depending on what you're looking for - I'm surprised a decent exec search firm can't find you someone. Is it candidates you're struggling to find, or convincing people to move? I know that's proving to be very difficult at the moment as I think folks feel safer if they stay where they are? Is it a tech / financial position - seriously tricky conditions all round for them at the moment.
I'm not sure if this will help but here's where you can find the rate cards...
http://www.timesmediaadvertising.com/specs-rates/
http://www.timesmediaadvertising.com/specs-rates/
ingelow said:
100k a page would seem like an immense amount of money on something I'm not sure a lot of people would read IMO (or people that you're looking for). I guess the benefit being you don't pay the search and select fee, but at least you only pay the exec search fee if you get a candidate and he/she stays for a certain period of time!
Depending on what you're looking for - I'm surprised a decent exec search firm can't find you someone. Is it candidates you're struggling to find, or convincing people to move? I know that's proving to be very difficult at the moment as I think folks feel safer if they stay where they are? Is it a tech / financial position - seriously tricky conditions all round for them at the moment.
Both - as you say good candidates are very nervous about moving roles in the curreent market, so getting to see decent people in the first place is a challenge.Depending on what you're looking for - I'm surprised a decent exec search firm can't find you someone. Is it candidates you're struggling to find, or convincing people to move? I know that's proving to be very difficult at the moment as I think folks feel safer if they stay where they are? Is it a tech / financial position - seriously tricky conditions all round for them at the moment.
Thanks for the feedback guys
If you find you arte buying lots of space use a media agency, I use these chaps: www.completemediagroup.co.uk
flyingjase said:
Does anyone know how to secure 'cheaper' advertising rates in the Sunday Times appointments section?
I want to place an advert for a couple of crucial hires I need to make ASAP in order to drive my business forward. These are six figure salary guys that I'm struggling to find through the usual channels.
They have quoted £100k for a page!!!! Ouch. Although these hires are critical I can't justify £100k spend on something that doesnt't guarantee a result. Also the guy I'm speaking to at the Sunday Times doesnt seem to have a clue what he's trying to sell. It surprises me that a publication like the Times would put monkey's in to sell advertising space this valuable.
Has anyone had any experience of this before or got any tips to reduce this spend? eg via an ad agency or third party?
Thanks
Jason
Unless you are looking for a new FD for a PLC you will be unlikely to need much more than a 25x4 which at rate card is £10500 but you should get some discount and online value ad as well. I would offer to help but we don’t do much classified we are more display.I want to place an advert for a couple of crucial hires I need to make ASAP in order to drive my business forward. These are six figure salary guys that I'm struggling to find through the usual channels.
They have quoted £100k for a page!!!! Ouch. Although these hires are critical I can't justify £100k spend on something that doesnt't guarantee a result. Also the guy I'm speaking to at the Sunday Times doesnt seem to have a clue what he's trying to sell. It surprises me that a publication like the Times would put monkey's in to sell advertising space this valuable.
Has anyone had any experience of this before or got any tips to reduce this spend? eg via an ad agency or third party?
Thanks
Jason
I'm co-owner of a financial publishing company and the majority of print publications will be accepting below 'rate card' offers in the current market.
A lot of the broadsheets who historically would not deviate from rate card are now adopting a more flexible approach.
Either (as someone here suggested) get the name of the Sales Director and politely outline your budget and ask what that buys in the current market.
Secondly go to a media agency specialising in print recruitment buying or buying space in general broadsheets, again outline your budget and what you are looking for and see what their feedback is.
A lot of the broadsheets who historically would not deviate from rate card are now adopting a more flexible approach.
Either (as someone here suggested) get the name of the Sales Director and politely outline your budget and ask what that buys in the current market.
Secondly go to a media agency specialising in print recruitment buying or buying space in general broadsheets, again outline your budget and what you are looking for and see what their feedback is.
Tell them you want to book directly rather than going through an agency - what is their best offer.
They'll take a hit of between 10 - 15% from an agency so that should get you another 5% on the £68k.
Alternatively tell him/her you only have £40k for the FP and you have artwork available, if they have a late space open then give you a call and you'll take it.
Say you're not trying to hold them to ransom but that's all you have and you need it to be on a FP basis.
They'll take a hit of between 10 - 15% from an agency so that should get you another 5% on the £68k.
Alternatively tell him/her you only have £40k for the FP and you have artwork available, if they have a late space open then give you a call and you'll take it.
Say you're not trying to hold them to ransom but that's all you have and you need it to be on a FP basis.
Edited by Chessers on Wednesday 13th May 14:34
Chessers said:
Tell them you want to book directly rather than going through an agency - what is their best offer.
They'll take a hit of between 10 - 15% from an agency so that should get you another 5% on the £68k.
Alternatively tell him/her you only have £40k for the FP and you have artwork available, if they have a late space open then give you a call and you'll take it.
Say you're not trying to hold them to ransom but that's all you have and you need it to be on a FP basis.
Chessers if only national press worked like that. Ian Rees is the ad director have a go.They'll take a hit of between 10 - 15% from an agency so that should get you another 5% on the £68k.
Alternatively tell him/her you only have £40k for the FP and you have artwork available, if they have a late space open then give you a call and you'll take it.
Say you're not trying to hold them to ransom but that's all you have and you need it to be on a FP basis.
Edited by Chessers on Wednesday 13th May 14:34
Jason,
I own an agency that primarily focuses in engineering recruitment (at a senior level). However, my background is board level senior appointments £100k+. If you wanted to drop me an e-mail through my profile, I'd be delighted to assist. I'll leave it up to you (I'm not in the business of hassling people).
I own an agency that primarily focuses in engineering recruitment (at a senior level). However, my background is board level senior appointments £100k+. If you wanted to drop me an e-mail through my profile, I'd be delighted to assist. I'll leave it up to you (I'm not in the business of hassling people).
Edited by escargot on Wednesday 13th May 15:11
Certainly admit to not being an expert in the nationals, but if the rep has gone from £100k to £68k in the matter of a phone call there would seem to be more flexibility there.
Some of my pals (agency based) who buy space for financials in the nationals are saying that they are being offered rates that were previously unheard of.
Some of my pals (agency based) who buy space for financials in the nationals are saying that they are being offered rates that were previously unheard of.
Chessers said:
Certainly admit to not being an expert in the nationals, but if the rep has gone from £100k to £68k in the matter of a phone call there would seem to be more flexibility there.
Some of my pals (agency based) who buy space for financials in the nationals are saying that they are being offered rates that were previously unheard of.
Any chance of them squeezing an extra page in somewhere for us????!!!!Some of my pals (agency based) who buy space for financials in the nationals are saying that they are being offered rates that were previously unheard of.
flyingjase said:
swerni said:
flyingjase said:
haworthlloyd1 said:
what are the jobs for flyingjase?
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