Power, Beauty, Soul... Vomit

Power, Beauty, Soul... Vomit

Author
Discussion

oceantools

Original Poster:

260 posts

192 months

Saturday 30th May 2009
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Hi Folks. Every time I fire up the beast and see the 'Power, Beauty, Soul' logo splashed across the dash I feel like weeping at it's absolute & dreadful twee-ness. It's utterly revolting. Whoever in Aston came up with that marketing trick should be kicked out the door. Could they not at least have it say "Proudly engineered in Britain' or something....?

Anyway, and more importantly, do any of you good folk know if there is any way to get rid of it??


Soovy

35,829 posts

272 months

Saturday 30th May 2009
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1000% with you mate.

Utter c ntery of the highest order.


It stopped me buying a Vantage. Some utter Quentin with braces and tassled loafers came up with this.

And as for the glass "emotion control unit" key. JUST GIVE ME A F KING WELL MADE NICELY FINISHED KEY YOU IDIOTS!!






AstonZagato

12,716 posts

211 months

Saturday 30th May 2009
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Every time I've bought an Aston they give me a follow up market research call. I keep telling the feckers to get rid of the "PBS" and, when it came in, the "ECU". They never listen. Were particularly incredulous that I didn't like the key.

oceantools

Original Poster:

260 posts

192 months

Saturday 30th May 2009
quotequote all
Oh, whatever you do, don't start me on the glass 'emotional control unit'.....! My chum has one of those for his DB9. He looks like a stained glass salesman every time he pulls it out his pocket....

As you say, a nice metal key is so much better than the bksology ECU.... At least my V8V has one of those old-fashioned key things....

Soovy

35,829 posts

272 months

Saturday 30th May 2009
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W k



Not w k




Edited by Soovy on Saturday 30th May 20:18

bogie

16,397 posts

273 months

Saturday 30th May 2009
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the Bugatti one looks like Audi ones have been for years? ..so in Essence, just what ASton had before, with the volvo fob (but leather covered!) and Ford key?

...I dont like the gay tag PBS tag line either ...no need for it

..the new key though I think is cool....except for the name

the best key of all is the Jaeger watch with it built in a la Bond...but a £20K option is a bit rich for me LOL wink

bmartin

216 posts

191 months

Saturday 30th May 2009
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I really like the ECU smile

I never quite got it why you guys hate it. It's nicely made and looks good. At least a thousand times better than the rebranded volvo key. Ok, handlign could be optimized, but is fine for me.

Whats so wrong with it beside the cheesy name ?


AstonZagato

12,716 posts

211 months

Saturday 30th May 2009
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It screws up the nicest starter button of all time.

The buttons are too small and fiddly.

You have to hold it in too long for all the "handshake" stuff to happen and the engine to start.

It doesn't keep the engine turning until it fires (a la Rangie) so if your finger slips off as you insert it, you have to push it it again, pull it out, push it in, wait for the handshake with your foot on the brake and then the engine starts.

The crystal will probably scratch over time.

Unnecessarily heavy.

Why not keyless entry?

Why not leave the starter button as it was and take the cue from the tracker fob – save you driving off without it?

Doesn’t look that good when it is in the slot.

Slot looks awful when it is out of the slot.

And the most FECKING AWFUL PRETENTIOUS stE NAME.


Edited by AstonZagato on Sunday 31st May 10:12

bimmmmer

119 posts

211 months

Sunday 31st May 2009
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Agree with the above completely!

After numerous calls from Aston Martin customer service regarding my thoughts for future improvements, over and over I told them I wanted KEYLESS ENTRY, don't see the point of the new ECU key, I really don't ????? In fact the key and the Horrid huge buttons on the centre console stopped from me from upgrading to a newer car.

I also started a thread on the AMOC on future changes I'd like to see and was told that Aston Martin was following the thread with interest, to their credit slowly some of the items have been addressed.

As for the slogan at start, I've read so many threads with people asking the same question, no success yet . . . . . .

Murph7355

37,760 posts

257 months

Sunday 31st May 2009
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Soovy said:
...
It stopped me buying a Vantage....
Can't say I'm enamoured with the words myself, but if this is true, more fool you.

I hardly notice the text when starting up and setting off. And once under way it doesn't exactly spoil the drive.

As for the "ECU", I guess Aston were responding to all the cries for something more special than the Volvo key. Step too far? Possibly. IMO all the 09 interior mods were. But they tried I guess.

Hopefully they have a new guy working on electronic sub-systems who'll be able to do something good with them. The V8 is well behind other marques in this respect.

FloPlast

275 posts

198 months

Sunday 31st May 2009
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The Key is an improvement over the past Volvo ones. However agree that the starter button should have been left alone

I suspect that over the next 18 months we will see a new generation of keyless entry build in with the new AM Tracker units............At the end of the day its the drive and feel that matters IMO

XXXAngelXXX

1,711 posts

229 months

Sunday 31st May 2009
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funny discussion - well i like the DBS ECU (its in the safe - i use the plastic one for every day) as for PBS - i like it but don't notice it smile

AstonZagato

12,716 posts

211 months

Sunday 31st May 2009
quotequote all
'Tis true. I can't remember the last time I noticed the PBS. But if I had the ability to reprogram it, it would be gone within 30sec.

Angel, I loathe the plastic key even more - ruins the dash when you use it and it the cheapest bit of tat I've seen on a decent car. They ought to give you two glass keys.

bmartin

216 posts

191 months

Sunday 31st May 2009
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I also hardly notice the PBS, because I'm too busy fiddling the ECU in the right place biggrin

I agree on the keyless entry beeing the way to go, but of all non-keyless entry solutions, I find a ECU the most beautiful.
It's something special no other brand does have. Ok, Renault has it too ->



It's much lighter than the ECU, with big buttons, something for Mr. Aston Zagato ? biggrin


Edited by bmartin on Sunday 31st May 09:41

apotek

647 posts

186 months

Sunday 31st May 2009
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This is first truly anal thread I`ve seen on the A/M pages come on fellas listen to yourselves.I am with Murph on this one.Take your aston out for a drive on this lovely morning,get the other half to go and start it for you if its too offputting

AstonZagato

12,716 posts

211 months

Sunday 31st May 2009
quotequote all
They are annoying carbuncles on an otherwise beautiful piece of automotive art. A bit like drawing a moustache on the Mona Lisa.

It doesn't stop me driving the thing - I've put 2,000 miles on her since the begining of April. Just wish Aston weren't so up their arses on these issues.

Murph7355

37,760 posts

257 months

Sunday 31st May 2009
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AstonZagato said:
They are annoying carbuncles on an otherwise beautiful piece of automotive art. A bit like drawing a moustache on the Mona Lisa.....
Hypothetical question...

They have 1mGBP to redevelop onw of two things only on the car (the rest of the pot is dry). They can either sort the satnav/stereo combination, or the way we start the car...

What do you choose?

(What does the plastic "ECU" look like?).

ShadownINja

76,399 posts

283 months

Sunday 31st May 2009
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I suppose... if you paid enough... someone could change "P... B... S..." to "Made... In... England."

RichB

51,634 posts

285 months

Sunday 31st May 2009
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FloPlast said:
The Key is an improvement over the past Volvo ones...
That's because Aston didn't use the top of the range system wink It makes make laugh because the Volvo S80 V8 has totally keyless entry and a starter button on the dash. Simple, keys stay in your pocket (or handbag girls) and the door is unlocks as you approach, you can play with the settings to decide if it opens both sides, one side or both sides but time delayed. Once in you simply press the start button and go... When exiting you kill the ignition with another dab of the button and opening the door turns of the radio and other ancillary electrics. It's so simple I cannot understand why Aston didn't/haven't used it, unless it was cost cutting? Or because Volvo wouldn't allow another manufacturer to use it ;-) Anyway it doesn't bother me, my Aston uses a good old fashioned key.

steve_amv8

1,886 posts

211 months

Sunday 31st May 2009
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RichB said:
FloPlast said:
The Key is an improvement over the past Volvo ones...
That's because Aston didn't use the top of the range system wink It makes make laugh because the Volvo S80 V8 has totally keyless entry and a starter button on the dash. Simple, keys stay in your pocket (or handbag girls) and the door is unlocks as you approach, you can play with the settings to decide if it opens both sides, one side or both sides but time delayed. Once in you simply press the start button and go... When exiting you kill the ignition with another dab of the button and opening the door turns of the radio and other ancillary electrics. It's so simple I cannot understand why Aston didn't/haven't used it, unless it was cost cutting? Or because Volvo wouldn't allow another manufacturer to use it ;-) Anyway it doesn't bother me, my Aston uses a good old fashioned key.
Merc have had keyless-go for ages - my '03-plate CL has it. Brilliant system with a credit card-sized unit that stays in my wallet. Start button in gear lever, doors automatically unlock as soon as you touch the handle. Once you have used it, anything else seems so outdated and clunky.

That said, this is indeed a somewhat bizarre thread! PBS? Never bothered me one bit.