One for the grammar police!
One for the grammar police!
Author
Discussion

Slate99

Original Poster:

2,270 posts

208 months

Friday 14th August 2009
quotequote all
Now I am no english don. My grammar and spelling is, in fact, pritty st.

However whilst eating lunch in work watching topgear an advert came one...



Why The fk Have They Decided To Capitalise Every Single Word??

Surely someone has to check that they have at least obeyed the rules of english loosely!

Do they not have to be edited??



Edited by Slate99 on Friday 14th August 13:33

Nidjit

276 posts

201 months

Friday 14th August 2009
quotequote all
Grrrrrrrr! That has somewhat raised my ire. furious

And don't get me started on names with no capitalization. Or even "Dove won't dry your skin like soap can". It should be "...as soap can".

Again: Grrrrrrrrr!

Edited by Nidjit on Friday 14th August 13:35

sleep envy

62,260 posts

272 months

Friday 14th August 2009
quotequote all
it's a strapline...

marsred

1,042 posts

248 months

Friday 14th August 2009
quotequote all
On the one hand, you are correct to be disgusted and it should have been proof read.

On the other, it attracted your attention and no doubt will be seen by hundreds of PH members. Their internet search engine rankings may even be improved as a result.

In conclusion; Calm Down Dear, Its Just A Commercial. wink

toasty

8,215 posts

243 months

Friday 14th August 2009
quotequote all
Nidjit said:
Or even "Dove won't dry your skin like soap can". It should be "...as soap can".
Why? Either would seem OK. confused

Eric Mc

124,809 posts

288 months

Friday 14th August 2009
quotequote all
I don't think it matters when the lettering is part of an ad or sign.

Some companies prefer to capitalise NONE of the lettering ion their publicity material.

All they are doing is trying to write something that catches your attention.

Obviously, when writing an article or a letter, then proper rules regarding when and when not to use capitals should be adhered to.

Mattygooner

5,302 posts

227 months

Friday 14th August 2009
quotequote all
I would love to see the face of the anger management therapist when you explain to him why you are there...

Straplines...Arrrrhghghg

TheBear

1,940 posts

269 months

Friday 14th August 2009
quotequote all
I think they are trying to emphasise the words in an advert.......er I mean no! It's an outrage.....I won't sleep tonight......what is the world coming to...I'm so angry....aaaagggghhhhhh!!!!!!!!

Edit: You actually paused your Sky+ to photo it and start a thread.. roflrofl

Edited by TheBear on Friday 14th August 13:41

Slate99

Original Poster:

2,270 posts

208 months

Friday 14th August 2009
quotequote all
It might be a strapline but it looks completely wrong. Surely straplines should still obey the laws of the language. Could be worse, could be text talk.

Edited to add: I will sleep tonight also, There are far bigger fish to fry. My main question is that surely there is some sort of editing process that adverts should go through to stop it happening.

Edited by Slate99 on Friday 14th August 13:42

V8S

8,582 posts

260 months

Friday 14th August 2009
quotequote all
Nidjit said:
Grrrrrrrr! That has somewhat raised my ire. furious

And don't get me started on names with no capitalization. Or even "Dove won't dry your skin like soap can". It should be "...as soap can".
Don't get me started on Zs instead of Ss! smile

sleep envy

62,260 posts

272 months

Friday 14th August 2009
quotequote all
Slate99 said:
It might be a strapline but it looks completely wrong. Surely straplines should still obey the laws of the language. Could be worse, could be text talk.

Edited to add: I will sleep tonight also, There are far bigger fish to fry. My main question is that surely there is some sort of editing process that adverts should go through to stop it happening.

Edited by Slate99 on Friday 14th August 13:42
why haven't you picked up on the capitalisation of the word 'your' or the company name?

Edited by sleep envy on Friday 14th August 13:47

maix27

1,070 posts

219 months

Friday 14th August 2009
quotequote all
To be honest, it's not that bad. At least they’ve got the comma in the right place and have spelt ‘your’ correct.

Some publishers with capitalise every word in a title or heading except for prepositions and conjunctions, especially if they are using a saying that is also an acronym. Even if you look on Microsoft Word there is an option to do this, it’s called Title Case.

Slate99

Original Poster:

2,270 posts

208 months

Friday 14th August 2009
quotequote all
sleep envy said:
why haven't you picked up on the capitalisation of the word 'your' or the company name?
Good point, Well I guess the captialisation looks worse at the end.

Justayellowbadge

37,057 posts

265 months

Friday 14th August 2009
quotequote all
V8S said:
Don't get me started on Zs instead of Ss! smile
Probably a good idea, as I'd wager you'd be wrong.

Nidjit

276 posts

201 months

Friday 14th August 2009
quotequote all
V8S said:
Don't get me started on Zs instead of Ss! smile
Haha i thought someone would comment... It's an Americanism that is acceptable in English. But I do side with the Yanks on the use of Zs. getmecoat

As for capitaliZing (smile) every letter in that ad, it would actually steer me from whatever product they were trying to peddle. Situations where you should capitalize every letter are book titles, email subjects, and from what I can remembber from school, some newspaper headlines.

And then there's people using the word "refute" instead of "deny". Grrrph.


Edited by Nidjit on Friday 14th August 14:10

V8S

8,582 posts

260 months

Friday 14th August 2009
quotequote all
Justayellowbadge said:
V8S said:
Don't get me started on Zs instead of Ss! smile
Probably a good idea, as I'd wager you'd be wrong.
I have a pet hate of Zs replacing Ss evermore.

Justayellowbadge

37,057 posts

265 months

Friday 14th August 2009
quotequote all
V8S said:
Justayellowbadge said:
V8S said:
Don't get me started on Zs instead of Ss! smile
Probably a good idea, as I'd wager you'd be wrong.
I have a pet hate of Zs replacing Ss evermore.
They don't. Depending on the root of the word (Greel or Latin) Z is correct.

The idea it is an Americanism is widespread but false.

V8S

8,582 posts

260 months

Friday 14th August 2009
quotequote all
Justayellowbadge said:
V8S said:
Justayellowbadge said:
V8S said:
Don't get me started on Zs instead of Ss! smile
Probably a good idea, as I'd wager you'd be wrong.
I have a pet hate of Zs replacing Ss evermore.
They don't. Depending on the root of the word (Greel or Latin) Z is correct.

The idea it is an Americanism is widespread but false.
I just think it looks less elegant than S.

Nidjit

276 posts

201 months

Friday 14th August 2009
quotequote all
Justayellowbadge said:
They don't. Depending on the root of the word (Greel or Latin) Z is correct.

The idea it is an Americanism is widespread but false.
Brilliant! Something new to research this weekend biggrin
(I wonder what language Greel is though...)

Justayellowbadge

37,057 posts

265 months

Friday 14th August 2009
quotequote all
Bokkocls. My leyboard is buggered again.