Nanny ******* 50cl Wine bottle
Discussion
In the supermarket last night there was a 'NEW' 50cl sized wine bottle on the shelf with a helpful label on it.
The tag said 'Just the right size for two to share' - Drink Aware
What a load of b
ks. Surely it is about the right size for one to have as an aperitif before opening a proper sized bottle.
Nowhere near getting you five a day in with one large glass of wine.
The tag said 'Just the right size for two to share' - Drink Aware
What a load of b
ks. Surely it is about the right size for one to have as an aperitif before opening a proper sized bottle.Nowhere near getting you five a day in with one large glass of wine.
Poncy marketing blurb
poncy new world brand said:
Chile/UK: Chilean wine producer Concha y Toro has launched its Casillero del Diablo brand in 50cl bottles. Targeted at the multiple and convenience channels as well as the on-trade, the new format has an RRP of £4.99, and includes the 2008 Sauvignon Blanc and 2008 Cabernet Sauvignon.
The new 50cl bottle has been developed to target the convenience market and offer the trade a more expansive solution to its customers’ needs.
Casillero del Diablo has targeted the UK market with the new format to offer premium wine for less investment and reduced risk, and ultimately recruit new customers to the brand.
Jason Duggan, head of marketing for Concha y Toro, said: “At a time when choice is so important to the trade, we can offer them an expansive and innovative solution that will in turn give their customers the options they desire – the 50cl bottle satisfies the convenience market, encourages responsible drinking through portion control and offers premium wine at a more affordable price. It is a format that we think is right for the market and right for our customers."
The product will eventually roll out across mainland Europe.
Reduced risk?!?!?!The new 50cl bottle has been developed to target the convenience market and offer the trade a more expansive solution to its customers’ needs.
Casillero del Diablo has targeted the UK market with the new format to offer premium wine for less investment and reduced risk, and ultimately recruit new customers to the brand.
Jason Duggan, head of marketing for Concha y Toro, said: “At a time when choice is so important to the trade, we can offer them an expansive and innovative solution that will in turn give their customers the options they desire – the 50cl bottle satisfies the convenience market, encourages responsible drinking through portion control and offers premium wine at a more affordable price. It is a format that we think is right for the market and right for our customers."
The product will eventually roll out across mainland Europe.
Isn't this like the recently-seen popularity of the 600g loaf of bread? A smaller size but priced similarly to a larger size, thus allowing a creeping increase in price without the customer noticing it?
(Although I can't believe that reducing the amount of wine in the bottle by 25cl will make much difference. A large chunk of the price of any bottle of wine comprises of the tax, bottle, cork, filling and handling processes and shipping, particularly when shipped from S America. I'd have thought that the cost of the contents is small compared with these.)
Oli.
(Although I can't believe that reducing the amount of wine in the bottle by 25cl will make much difference. A large chunk of the price of any bottle of wine comprises of the tax, bottle, cork, filling and handling processes and shipping, particularly when shipped from S America. I'd have thought that the cost of the contents is small compared with these.)
Oli.
zcacogp said:
Isn't this like the recently-seen popularity of the 600g loaf of bread? A smaller size but priced similarly to a larger size, thus allowing a creeping increase in price without the customer noticing it?
Noticed some supermarkets downsizing their canned pulses range from 400g to 300g, but dropping the price by a few pennies to hit the right price point.... It would be that northern chain, that took over "Dangerways" or something like that...
smack said:
It would be that northern chain, that took over "Dangerways" or something like that...
Interesting ... I first spotted it (consciously) in the one that sounds like a nordic country mid-way between us and the US with a load of busted banks. * Oli.
-*- Oh stuff it. Iceland. There, I said it.
zcacogp said:
smack said:
It would be that northern chain, that took over "Dangerways" or something like that...
Interesting ... I first spotted it (consciously) in the one that sounds like a nordic country mid-way between us and the US with a load of busted banks. * Oli.
-*- Oh stuff it. Iceland. There, I said it.
Iceland (shudder)
as someone in the industry, the 50cl is an interesting prospect.
I understand the concept behind it, and lets face it, we are not going to see £9.99 (for 75cl) wine in it, it will be the cheap stuff, sub £5 level. It is not those who appreciate wine that it is aimed at, rather those who fancy some wine but are unlikely to get through a whole bottle. It could encourage more responsible drinking.
50cl is the recommended daily allowance for two people apparently.
I understand the concept behind it, and lets face it, we are not going to see £9.99 (for 75cl) wine in it, it will be the cheap stuff, sub £5 level. It is not those who appreciate wine that it is aimed at, rather those who fancy some wine but are unlikely to get through a whole bottle. It could encourage more responsible drinking.
50cl is the recommended daily allowance for two people apparently.
madbadger said:
CR0X said:
50cl is the recommended daily allowance for two people apparently.
And half a proper bottle is binge drinking apparently.Oli.
zcacogp said:
madbadger said:
CR0X said:
50cl is the recommended daily allowance for two people apparently.
And half a proper bottle is binge drinking apparently.Oli.
Gassing Station | Food, Drink & Restaurants | Top of Page | What's New | My Stuff