Act on CO2 Advert
Author
Discussion

CampDavid

Original Poster:

9,145 posts

227 months

Tuesday 13th October 2009
quotequote all
Just seen the new Act On CO2 advert on Comedy Central. Advert is based around a father reading a story to his child. Story is basically about a world where everything is screwed, animals are dying and people are starving, it goes on to explain that the reasons for this are all to do with the huge amount of CO2 we're pumping into the air.

It can be viewed here: http://www.youtube.com/watch?v=w62gsctP2gc

I'm not suggesting that pumping tons of carbon into the air is a good thing, however this is blatant propaganda. The ad appears to pass off as “fact” that the earth will be screwed within 30 years if we don’t drastically change our ways while including imagery of a little doggy sinking under the water line of a flooded street. It totally simplifies the fairly complex matter of energy transfer, bringing the whole thing down to shock imagery and a tiny crying rabbit.

I don’t really see why McDonald’s can’t claim that you’re a bad parent if you don’t take your kids there however a government organization can pretty much do the same thing if you don’t buy into their ideas. It’s pretty impossible to ignore the whole “Germany 1930s” vain running through the whole thing

LOGiK

1,084 posts

217 months

Tuesday 13th October 2009
quotequote all
Am about to post a fitting thread on CO2 - I agree, this advert is horrific and whoever is responsible for the creation and approval of the advert should be incinerated.

Toltec

7,179 posts

252 months

Tuesday 13th October 2009
quotequote all
I thought we had laws about child abuse in this country.


stigmundfreud

22,454 posts

239 months

Tuesday 13th October 2009
quotequote all
the scary thing is the way they are brainwashing kids into thinking speed kills instead of dangerous driving, that all climate change is man made etc. There is just no balanced view any more. As a possible father to be I am wondering whether to send my child to state school or not

CampDavid

Original Poster:

9,145 posts

227 months

Tuesday 13th October 2009
quotequote all
Interesting that this has been moved for being "non motoring", the subtext of the advert is that motoring is going to be the end of our world, kinda relivant

Silverbullet767

11,281 posts

235 months

Tuesday 13th October 2009
quotequote all
That advert is disgusting.

OwenK

3,472 posts

224 months

Tuesday 13th October 2009
quotequote all
This advert riles me up so much I'm starting to just change the channel for 30 seconds instead.

Like you said, complete and utter propaganda - I hate the way that there's no mention of any debate on the subject, it's simply presented as fact; and with such blatantly manipulative imagery. The only way it could have been worse is if they had an image of a child with a loaded gun held to their head and a voiceover stating, "If you drive a car tomorrow we will kill this child." It's absurd, and I can't believe that it's actually allowed to be shown. I wish I could produce a counter-advert to run after it, to clarify that man-made climate change is merely a theory supported by very few actual scientists, and that even if it were true, the only thing that could change its progression is if an entire country shut down for a year - not just leaving your TV off instead of on standby.

mad

edit: Also my advert would encourage everybody that really wants to "save the planet" to buy used cars rather than brand new, no matter what the MPG figure is.

Edited by OwenK on Tuesday 13th October 23:18

tank slapper

7,949 posts

312 months

Tuesday 13th October 2009
quotequote all
I have just left a comment on that video. Wonder if it will get approved. rolleyes

jamoor

14,506 posts

244 months

Tuesday 13th October 2009
quotequote all
Damn, I read Act on CO2 and Comedy central and assumed it would be a joke type affair.

Anyway, when I was doing GCSE Science not too long ago, I learnt about this



has it been wildly disproven or something, as I haven't seen it mentioned with "carbon" since.

Harpo

482 posts

211 months

Tuesday 13th October 2009
quotequote all
LOGik said ..........
''Am about to post a fitting thread on CO2 - I agree, this advert is horrific and whoever is responsible for the creation and approval of the advert <b>should be incinerated<b>.''

Didn't think this one through? tongue out

gib6933

5,278 posts

260 months

Tuesday 13th October 2009
quotequote all
BIG BROTHER IS UNGOOD

OnTheOverrun

3,965 posts

206 months

Tuesday 13th October 2009
quotequote all

CampDavid

Original Poster:

9,145 posts

227 months

Tuesday 13th October 2009
quotequote all
jamoor said:
Damn, I read Act on CO2 and Comedy central and assumed it would be a joke type affair.

Anyway, when I was doing GCSE Science not too long ago, I learnt about this



has it been wildly disproven or something, as I haven't seen it mentioned with "carbon" since.
It's not been disproved, that's very much scientific fact, it's also provable that there's more carbon in the air now than there was pre industrial revolution, that's also fact, you can tell my checking the carbon content in layers of iceberg and when they were formed.

What's hard to show is whether or not this affects climate, how much it affects and what the consiqences will be, this is where there is a huge chunk of doubt and debate. It's certainly not factually correct to say that in 30 years time AOCO2's version of events will happen, that's just a lie

Neil_Sc

2,258 posts

236 months

Tuesday 13th October 2009
quotequote all
I wonder if a complaint to the ASA would be upheld?

CampDavid

Original Poster:

9,145 posts

227 months

Tuesday 13th October 2009
quotequote all
OnTheOverrun said:
I have too

I didn't link it as I didn't want to make out that I was trying to get people to fill this in with the thread

sa_20v

4,112 posts

260 months

Tuesday 13th October 2009
quotequote all

CampDavid

Original Poster:

9,145 posts

227 months

Tuesday 13th October 2009
quotequote all
sa_20v said:
I did some searches but it didn't come up. It's pretty horifically bad

Jasandjules

72,596 posts

258 months

Wednesday 14th October 2009
quotequote all
CampDavid said:
It's not been disproved, that's very much scientific fact, it's also provable that there's more carbon in the air now than there was pre industrial revolution, that's also fact, you can tell my checking the carbon content in layers of iceberg and when they were formed.
It's also been shown that the CO2 in the atmosphere has been 17 times higher than it is today, yet the planet was no afire...

It has also been shown that the late Ordivician Period was an ice age, with Co2 far higher than today.

It has also been shown that there is a 6-800 year lag between temp rises and Co2 rates i.e. temperature change preceeds CO2 change, therefore it cannot be a driver.

Puggit

49,798 posts

277 months

Wednesday 14th October 2009
quotequote all
I think the key to this ad is the use of the word 'maybe' towards the end mad

MartG

22,796 posts

233 months

Wednesday 14th October 2009
quotequote all
OnTheOverrun said:
Me too