Renault signs a new sponsor
Renault signs a new sponsor
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Marcia

Original Poster:

5,099 posts

219 months

Wednesday 28th October 2009
quotequote all

Renault signs first sponsor since scandal


Renault has signed its first sponsor since being involved in the race-fixing controversy, after announcing a tie-up with Dutch watchmaker TW Steel on Wednesday.

Although the fall-out from the Singapore Grand Prix crash affair resulted in title sponsor ING quitting the team with immediate effect, the matter has actually resulted in an increased commitment from parent company Renault to make a success of its Formula 1 plans.

And the team was able to announce a three-year deal with TW Steel, which will become its official timing partner, ahead of the final race of the season. The logos of the watch brand will appear on the nose cone, front wing flags and sidepods of the Renault cars from this weekend's race in Abu Dhabi.

Renault's managing director Jean-Francois Caubet said: "The partnership brings great value for both the Renault F1 Team and TW Steel and confirms the team's positive outlook for the years ahead."


belleair302

7,008 posts

236 months

Wednesday 28th October 2009
quotequote all
Product only deal, I doubt worth much at all. renault will need about 80,000,000 Euro's next year from a principle backer to be remotely successful with 2010 rules in F1.

Adrian W

15,494 posts

257 months

Wednesday 28th October 2009
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Their watches are bigger than most of the drivers!

Wanta996Gotta

5,622 posts

236 months

Wednesday 28th October 2009
quotequote all
I think Renault have agreed to pump more of there own money in to make up for the shortfall.