Discussion
I was just walking through town, when I passed a large coach from *****'* Luxury Travel. As is often the case, it had a company motto painted on the side which read 'Taking people to places'. At first I thought I'd read it wrong, but no. How much did they pay to come up with this slogan, and what cockwomble actually came up with it? Then some manager had to approve it.. 'Hmmm, sums up nicely what we do'. Unbelievable.
Surely it can't be too difficult to come up with a better one....
Surely it can't be too difficult to come up with a better one....
t slogans.
Schmeeky said:
I was just walking through town, when I passed a large coach from *****'* Luxury Travel. As is often the case, it had a company motto painted on the side which read 'Taking people to places'. At first I thought I'd read it wrong, but no. How much did they pay to come up with this slogan, and what cockwomble actually came up with it? Then some manager had to approve it.. 'Hmmm, sums up nicely what we do'. Unbelievable.
Surely it can't be too difficult to come up with a better one....
Surely it can't be too difficult to come up with a better one....
I dont know why, but I love that.I think the exact opposite. ALl companies should do that.
You think that's bad? When Abbey National were failing they paid £11m for their re-branding, which consisted of the following ideas:
- Get rid of the word "National"
- Four new colours replicating the four seasons of the year
- The slogan "Turning banking upside down"
- The advert representing the above. It had a bank building in it. It was lifted out of the ground. Then it turned upside down.
Presumably the advertising firm that came up with all of this delegated it to their most senior work experience boy who completed it during his afternoon tea break, or they only remembered the project a day before it was due to be presented. Either way, the shareholders did not think it was money well spent, and I'm inclined to agree.
- Get rid of the word "National"
- Four new colours replicating the four seasons of the year
- The slogan "Turning banking upside down"
- The advert representing the above. It had a bank building in it. It was lifted out of the ground. Then it turned upside down.
Presumably the advertising firm that came up with all of this delegated it to their most senior work experience boy who completed it during his afternoon tea break, or they only remembered the project a day before it was due to be presented. Either way, the shareholders did not think it was money well spent, and I'm inclined to agree.
Edited by Twincharged on Thursday 3rd December 17:07
Not a slogan, but... All of the PCs at my place of work have PCVM software. Reading the release notes, I found this gem:
PCVM is undergoing a face lift. PCVM 5.0 has many new features including:
* More info
* AutoFail
There were more, but I can't get past the fact that somebody thought "AutoFail" was a good name for a product feature (although, on a windows-based PC, it probably IS a good name).
PCVM is undergoing a face lift. PCVM 5.0 has many new features including:
* More info
* AutoFail
There were more, but I can't get past the fact that somebody thought "AutoFail" was a good name for a product feature (although, on a windows-based PC, it probably IS a good name).
Edited by BBL-Sean on Thursday 3rd December 17:38
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