Strong November Car Sales Help Jaguar
UK market up 58 percent. Jaguar benefits while Ford struggles
XFR has helped keep Jaguar in the public eye
The combination of buoyant sales for the XF, a recently refreshed XK sports car range, and a (positive) media frenzy around the new XFR and forthcoming XJ luxury saloon helped Jaguar to shift 1,467 vehicles in November.
That compares well with the 975 cars Jaguar sold in November 2008, despite having to soldier on with the long-in-the-tooth X-type.
Jaguar's figures are impressive, but they are soundly beaten by Mercedes' figure of a 132 percent year-on-year leap - a stat no doubt enhanced by the recent arrival of the all-new E-class.
Overall, the car market recorded a 57.6 percent increase on November 2008 with total sales of 158,082, a figure that matches November 2007's stats.
The Society of Motor Manufacturers and Traders (SMMT) remained cautious, however, saying that the current high sales could be an artificial bubble that may be about to burst.
"The increase in new car registrations in November reflects the positive impact of the Scrappage Incentive Scheme, customers avoiding the VAT increase in January and the very difficult conditions we experienced a year ago," says Paul Everitt, SMMT chief executive. "SMMT is urging government to use its Pre-Budget Report to sustain the recovery and generate business confidence by stimulating demand in key parts of the new vehicle market."
In light of the fact that more than a fifth of new cars sold in November came courtesy of the scrappage scheme, Ford's sales increase of just 19 per cent seems a little meagre.
Scrappage sales tend to benefit smaller cars like the Fiesta and Focus more than any other sector, yet despite Ford's mainstream pairing still taking the top two spots in the UK sales charts, Ford's overall market share has dropped from 18.5 per cent to 13.8 per cent.
Lets not forget that Jaguar took quite a risk on the XF, and numerous motoring magazines said that it was Jaguar's last chance.
Most of JLR's products are technically very good, the XF, the Disco, the LR, the XJ, the XK and so on.
Lets not forget that Jaguar took quite a risk on the XF, and numerous motoring magazines said that it was Jaguar's last chance.
Most of JLR's products are technically very good, the XF, the Disco, the LR, the XJ, the XK and so on.
The gentlemen and ladies of the marketing dept may well claim
that their efforts are important too.
I did some checking up, and I found this worrying sentence
in the Wikipedia entry for Jaguar.
"Between Ford purchasing Jaguar in 1989 and selling it in 2008 it did not earn any profit for the Dearborn-based auto manufacturer."
If true, worrying.
Businesses that can't make a profit in any of nine years can't
be far from the long list of dead car manufacturers.
Jaguar sold just short of 500 extra cars over last November. Mercedes and BMW approx 3000 extra units. Land Rover just under 1500 extra sales.
Ford sales are just 3% down year on year - approx 9500 units.
Vauxhall down year on year 20%
VW down year on year 13&
Total sales year on year are -8.85 %
in the Wikipedia entry for Jaguar.
"Between Ford purchasing Jaguar in 1989 and selling it in 2008 it did not earn any profit for the Dearborn-based auto manufacturer."
If true, worrying.
Businesses that can't make a profit in any of nine years can't
be far from the long list of dead car manufacturers.
in the Wikipedia entry for Jaguar.
"Between Ford purchasing Jaguar in 1989 and selling it in 2008 it did not earn any profit for the Dearborn-based auto manufacturer."
If true, worrying.
Businesses that can't make a profit in any of nine years can't
be far from the long list of dead car manufacturers.
[/quote]
Jaguar were making a profit towards the end of that period, a lot of that was smoke & mirrors in the way of all big corporate accounts.
My S-type recently went in for some work & I asked for an XF as a courtesy car. I was told yes but be warned they may sell it before you borrow it, they keep doing that, so obviously selling well.
I wish they would hurry up and put the XJ on sale! I was filling my car up at the Balsall Common shell station yesterday and lo and behold Mike Cross (Jag's Chief Engineer) pulls up in a maroon v8 XJ lwb. Beautiful car, I was tempted to talk to him but thought he must get harrassed all the time by petrolheads.
Rob
Rob
Unless it was coming/going too the proving grounds up there?
Rob
Unless it was coming/going too the proving grounds up there?
Makes you wonder if the Tata rant about needing UK Govt money was a bit of a red herring??
pp
Lets not forget that Jaguar took quite a risk on the XF, and numerous motoring magazines said that it was Jaguar's last chance.
Most of JLR's products are technically very good, the XF, the Disco, the LR, the XJ, the XK and so on.
So much nicer than the odd Mercedes E or the boring BMW 5, and much more interesting than an Audi A6.
And so much power of the XFR for a relatively decent prize.
And listen to the lovely noise the thing makes!
First time ever I am tempted by a sedan. Well, sports sedan.
Jaguar deserves ALL the success!!!
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