The iPaper

[TubbyTommy]

Just seen this advert from the Sun and think it's pretty clever.

http://www.youtube.com/watch?v=fVMnmTFxAjA

[911DM]

Clever and amusing because there's a lot of truth to it!

[thatone1967]

like it...

[Mx_Stu]

Its the work of one of my mates who works at the sun in digital marketing.

It was developed to be used as an internet viral so he was a little shocked when someone turned round to him and told him it was going to be used in the ad break for the xfactor final....