Old adverts being used on TV

[FourWheelDrift]

I've seen 2 now, the Tommy Cooper Lego advert and now an old John Cleese advert for Accurist.

Seems to be a new phase, perhaps the ad makers have been reading our "Adverts to make you smash your TV up" thread and come to their senses, given up and started using the old pre-PC ones again.

[Halb]

Loved that Cleese one because I had not seen it before, not seen the Lego one yet.
The bluecar/red car advert was repeated a few months ago. I love it when they do this, makes adverts interesting again.

[FourWheelDrift]

Tommy Cooper Lego advert - http://www.youtube.com/watch?v=V2nL5sSSvd0

[T89 Callan]

Apparently a sign of the recession (according to a marketing guy on here) they recycle some of the well loved classic instaed of making new ads.

The Tommy Cooper Lego ad is brilliant, it's just a shame that modern Lego is such a load of toss.

[pacman1]

Halb said:

Loved that Cleese one because I had not seen it before, not seen the Lego one yet.
The bluecar/red car advert was repeated a few months ago. I love it when they do this, makes adverts interesting again.

Yes, target audience.

[dudleybloke]

the one i want to see again is the hulahoop advert from the late 80's with cab callaway.

[DrYazz]

Was not watching, but I definitely heard the very distinctive ''Toys R Us'' jingle a few days back.

[HiRich]

T89 Callan said:

Apparently a sign of the recession (according to a marketing guy on here) they recycle some of the well loved classic instaed of making new ads.

The Tommy Cooper Lego ad is brilliant, it's just a shame that modern Lego is such a load of toss.

I don't think it is the recession, but I think it's a very good trend (not least becasue I thought of it ten years ago). Problems you have are:

• A different marketing director/brand manager. For whatever reason (pride, training) they feel they have to do something new.
• You still have to pay the agency (and talent, and production team) again. Worse, if you have since ditched that agency, they have you over a barrel on price, and a major PR coup (as in, they are better than the incumbent, and the specialist press will have a field day)

I made the suggestion to a company who have a bank of many of the finest ads of all time, and who were struggling to create a new them. The reaction was akin to a dog who's just been shown a card trick.

But if you have a timeless ad (like Lego), not only will it still work with a new generation (no risk), but you get instant goodwill from the previous generation (in the Lego case, the ones who are actually going to pay for the damned thing). There are many more who should swallow their pride and drop a classic back into the media plan.

[speedchick]

Ooooh does this mean that they are going to show the Smash Martians again

[baptistsan]

Flake ads please.

[Morningside]

speedchick said:

Ooooh does this mean that they are going to show the Smash Martians again

Oh, please, YES! I had a large poster on my bedroom wall back in the 70's

Halb said:

Loved that Cleese one because I had not seen it before, not seen the Lego one yet.
....

For many years I wondered where I got Accur-elbow from.

[Halb]

pacman1 said:

Halb said:

Loved that Cleese one because I had not seen it before, not seen the Lego one yet.
The bluecar/red car advert was repeated a few months ago. I love it when they do this, makes adverts interesting again.

Yes, target audience.

Still wouldn't make me buy a milky way cas of it tho

dudleybloke said:

the one i want to see again is the hulahoop advert from the late 80's with cab callaway.

Minnie the Moocher!!

[custardkid]

in times of recession people pine for the old days when things were better.

the Ad men know this so run old adds, hovis and Virgin, have been doing this for a few months.

Custard

[B16JUS]

custardkid said:

in times of recession people pine for the old days when things were better.

the Ad men know this so run old adds, hovis and Virgin, have been doing this for a few months.

Custard

as above reminds viewers of better times and hence work as a advert

[Eric Mc]

Aah yes, those lucrative, wealthy days of the mid 1970s and early 1980s, when everyone was happy and we all lived in harmony with no strife or conflict.

Those were the days.

[Deva Link]

It's due to global warming and green issues - a certain percentage of ads have to be recycled.

[davido140]

Saw the tommy cooper lego ad the other day with my son, he's 9 and absolutely loved it! So much so he memorised all the models in one viewing and takes great pleasure in reciting them whilst giggling away!

[HOGEPH]

The Lego ad says sets from 82p. WTF can you buy for 82p?

[clonmult]

HOGEPH said:

The Lego ad says sets from 82p. WTF can you buy for 82p?

A brick. From Legoland.

Loving the "retro" adverts, definitely aimed at the 30/40 somethings.

[Halb]

Eric Mc said:

Aah yes, those lucrative, wealthy days of the mid 1970s and early 1980s, when everyone was happy and we all lived in harmony with no strife or conflict.

Those were the days.

Ahh, I remember them well, coal miners hand in hand with policemen, singing You Are My Sunshine, and yuppies driving down the street in their twatmobilesporches hurling wads of money at people like latter day Father Christmases.