Lego Augmented Reality

[erdnase]

Really interesting kiosk at the Lego Store in Woodfield Mall, Schaumberg, IL.

http://www.youtube.com/watch?v=PGu0N3eL2D0


It's some sort of realtime CGI overlaid onto a lego box - absolutely astounding!

[Penny-lope]

That's fab....plus you can see if the model's worth the £45 the baskets charge you for it!

[erdnase]

Hah, trust a girl to notice the price!

[crofty1984]

That's incredible!

[Penny-lope]

Come on...it's in my blood

[KierenGG]

Old!
Me and my friend played with it at the Lego shop at Bluewater I've seen it on the internet.

[Cooky]

now only if they could do similar with Lingerie

[KierenGG]

Cooky said:

now only if they could do similar with Lingerie

Welcome to the internet...
(although you cant move it around I'm sure it manages it by itself on the interwebs)

[Steamer]

That is very cool!

...so how does it work then?

[Benni]

The 3D data of the product (airplane) are stored in a computer,
which is coupled to a camera behind the (two-way)mirror.
When an object like the airplane box is held in front of the mirror (&camera),
the software detects some tracking codes on the box,and the way the box is held.
Then the product (airplane) data and the position(of the box) data are sent to a projector,
that projects the picture of the airplane on a mirror behind the mirror,
so to the viewer the two pictures (of box and airplane) align.

[Steamer]

Thanks benni - I'll have to have a look out for one of those kiosks.

I've seen interactive 3d before that works via breaking sensors ect.. but it intrigued how the animation was fixed to the plane of the box top.

[Tycho]

Similar to the Eyepet game on the PS3.

http://www.youtube.com/watch?v=aPENA1Bpm68

[Asterix]

Clever stuff!

Does make you wonder the level of interactivity we'll have in 50yrs.