Marketing - CD Distribution

Marketing - CD Distribution

Author
Discussion

Deester

Original Poster:

1,607 posts

261 months

Monday 16th February 2004
quotequote all
I have completely exhausted my other resources so i thought maybe you guys could help me with this query.

I want to promote my company at a large event thats coming up in the next few weeks and I have had the idea of having CD's made and getting people to hand them out to everyone, thousands of them.

I need to find a company that I can give the CD's to and they will hand them out at the event. Does this even exist?

Also, has anyone used a marketing ploy like this with any success?

Thanks in advance,
D

stevieb

5,252 posts

268 months

Monday 16th February 2004
quotequote all
Deester,

I have done something like this previously (Homebuilding renovation show 2003 NEC) I gave out CD's that were the size of business cards The label was a printed business card but also doubled up as a promotional CD.

It had some PDF brochures, CD version of website, and some other incentives to get the people to come and do business with me.

I had 5000 made, i think it cost me 2500 for all printing and pressing the CD's but. when i only take on 12 to 15 contracts per year at a rate of 10% enquiris and 3% take work its not that bad considering each contract is worth 70k plus.

Now just need to build better reputation with magazines and publications to evolve the business further.

simpo two

85,504 posts

266 months

Tuesday 17th February 2004
quotequote all
Sounds like you need a promotions company that can supply nice young ladies to go round handing them out and smiling - steviebee might be able to suggest something?

Deester

Original Poster:

1,607 posts

261 months

Tuesday 17th February 2004
quotequote all
simpo two said:
Sounds like you need a promotions company that can supply nice young ladies to go round handing them out and smiling - steviebee might be able to suggest something?


Yes, something like that! The googlebot has failed me, I can't find anything relevant.

simpo two

85,504 posts

266 months

Tuesday 17th February 2004
quotequote all
Perhaps a model agency? There should be plenty of newbie candidates trying to get some work on their CV.

Deester

Original Poster:

1,607 posts

261 months

Tuesday 17th February 2004
quotequote all
simpo two said:
Perhaps a model agency? There should be plenty of newbie candidates trying to get some work on their CV.


I'm sure the missus won't mind this 'research'.!

groomi

9,317 posts

244 months

Tuesday 17th February 2004
quotequote all
I know the car companies use model agencies for the motorshows - why can't you?

Ofcourse, be careful about going for the cheapest around :;

simpo two

85,504 posts

266 months

Tuesday 17th February 2004
quotequote all
Deester said:
I'm sure the missus won't mind this 'research'.!

Ah, Jealous Wife Syndrome. Tricky. You won't have to 'audition' them personally, the agency will select them and send you pix - or a page on their website. But if you're still going to be accused of having affairs with them, you'll just have to face the flying glasses (been there mate!)

furby

378 posts

247 months

Tuesday 17th February 2004
quotequote all
Send me an email and i will see if i can help you out.
Let me know when and where and when tect and i will let you know.

Dave

steviebee

12,926 posts

256 months

Wednesday 18th February 2004
quotequote all
Do a search on www.mad.co.uk for sales promotion agencies.

Word of warning on CD ROM "Cards" - I have heard more than a few stories of them wrecking PCs because the speed of some drives is too fast. Also, they don't work on the G4/G5 "vacuum" type Mac drives.