Audi A1 Prices for UK Surface Early
Discussion
Engine Power Transmission Basic RRP Total RRP (inc VAT) Recommended OTR price
1.2 TFSI SE 86PS 5-speed manual £10,646.81 £12,510.00 £13,145.00
1.6 TDI SE 105PS 5-speed manual £11,527.66 £13,545.00 £14,180.00
Sport model prices
Engine Power Transmission Basic RRP Total RRP (inc VAT) Recommended OTR price
1.2 TFSI Sport 86PS 5-speed manual £12,178.72 £14,310.00 £14,945.00
1.4 TFSI Sport 122PS 6-speed manual £12,519.15 £14,710.00 £15,345.00
7-speed S tronic £13,727.66 £16,130.00 £16,765.00
1.6 TDI Sport 105PS 5-speed manual £13,059.57 £15,345.00 £15,980.00
S line model prices
Engine Power Transmission Basic RRP Total RRP (inc VAT) Recommended OTR price
1.2 TFSI S line 86PS 5-speed manual £13,468.09 £15,825.00 £16,460.00
1.4 TFSI S line 122PS 6-speed manual £13,808.51 £16,225.00 £16,860.00
7-speed S tronic £15,017.02 £17,645.00 £18,280.00
1.6 TDI S line 105PS 5-speed manual £14,348.94 £16,860.00 £17,495.00
S tronic availability
The S tronic transmission will only be available on the 1.4 TFSI.
Optional transmissions Basic RRP RRP (inc VAT)
S tronic (7-speed) £1,208.51 £1,420.00
Standard specification
SE equipment (only available on 1.2 TFSI and 1.6 TDI)
Engine
The A1’s engine technology gives great fuel and lower CO2 emissions. The A1 has:
Automatic start/stop function
Recuperation for optimal energy utilisation
Energy saving tips feature in Driver’s Information System (where fitted), including gearshift indicator
Wheels, tyres and suspension
15-inch x 6.5J '7-arm' design alloy wheels with 205/55 R15 tyres
Locking wheel bolts
Tyre repair kit
Audio and communication
Concert radio/single CD player with MP3 file compatibility and six speakers in front and rear and two tweeters
SD card reader
Aux-in socket
6.5-inch display screen - manually retractable
Voice control
Seats
Driver and front passenger seats with manual height adjustment
Easy-entry front seats
Split folding rear seats
‘Zeitgeist’ cloth upholstery
Interior equipment
3- spoke Sports steering wheel
Steering wheel adjustable for height and reach
Air vent sleeves in matt black
Manual air conditioning
Front floor mats
Electric front windows
Heat-insulating glass windscreen and side windows
Heated rear windscreen
Non-smoking package
Washer fluid level indicator
Exterior equipment
Body-coloured door mirrors with integrated indicators
Electrically operated door mirrors
Safety and security
Driver, front passenger, and front side and head airbag system
Front passenger airbag deactivation switch
Electronic Stability Program (ESP), including ABS, EBD, ASR and EDL
ISOFIX child seat preparation for front passenger and rear seats
Seat belts - 3-point on all seats (four)
Seatbelt reminder for all seats
Halogen headlights
Rear fog light
Rear head restraints (adjustable)
Remote central locking
Thatcham Category 1 alarm and immobiliser
Tool kit and car jack
First aid kit
Warning triangle
Sport equipment (in addition to SE equipment)
Wheels, tyres and suspension
16-inch x 7J '10-spoke' design alloy wheels with 215/45 R16 tyres
Sports suspension
Audio and communication
Mobile phone preparation - Bluetooth interface
Seats
Front Sports seats
Manually adjustable lumbar support in front seats
‘Tornado’ cloth upholstery
Interior equipment
3-spoke leather Sports multi-function steering wheel with aluminium inlay
Air vent sleeves in high-gloss black
Driver's Information Sytem
Aluminium trim for control switches, glove compartment, door handles and door sills
Leather handbrake grip and sports gear knob with aluminium trim
Exterior equipment
Front fog lights
Polished tailpipe(s)
S line equipment (in addition to Sport equipment)
Wheels, tyres and suspension
17-inch x 7.5J '5-twin-spoke' design alloy wheels with 215/40 R17 tyres
S line sports suspension
Seats
Black Sprint cloth/leather upholstery with embossed S line logo
Interior equipment
3-spoke leather Sports multi-function steering wheel with aluminium inlay, S line badging and perforated leather trim
Black cloth headlining
Door sills with aluminium inlays and S line lettering
Floor mats with piping
Exterior equipment
S line body styling, comprising radiator grille in high-gloss black, front sports bumper, side skirts, and rear bumper with diffuser
S line roof spoiler
S line badges on front wings
Audi A1 Forum
1.2 TFSI SE 86PS 5-speed manual £10,646.81 £12,510.00 £13,145.00
1.6 TDI SE 105PS 5-speed manual £11,527.66 £13,545.00 £14,180.00
Sport model prices
Engine Power Transmission Basic RRP Total RRP (inc VAT) Recommended OTR price
1.2 TFSI Sport 86PS 5-speed manual £12,178.72 £14,310.00 £14,945.00
1.4 TFSI Sport 122PS 6-speed manual £12,519.15 £14,710.00 £15,345.00
7-speed S tronic £13,727.66 £16,130.00 £16,765.00
1.6 TDI Sport 105PS 5-speed manual £13,059.57 £15,345.00 £15,980.00
S line model prices
Engine Power Transmission Basic RRP Total RRP (inc VAT) Recommended OTR price
1.2 TFSI S line 86PS 5-speed manual £13,468.09 £15,825.00 £16,460.00
1.4 TFSI S line 122PS 6-speed manual £13,808.51 £16,225.00 £16,860.00
7-speed S tronic £15,017.02 £17,645.00 £18,280.00
1.6 TDI S line 105PS 5-speed manual £14,348.94 £16,860.00 £17,495.00
S tronic availability
The S tronic transmission will only be available on the 1.4 TFSI.
Optional transmissions Basic RRP RRP (inc VAT)
S tronic (7-speed) £1,208.51 £1,420.00
Standard specification
SE equipment (only available on 1.2 TFSI and 1.6 TDI)
Engine
The A1’s engine technology gives great fuel and lower CO2 emissions. The A1 has:
Automatic start/stop function
Recuperation for optimal energy utilisation
Energy saving tips feature in Driver’s Information System (where fitted), including gearshift indicator
Wheels, tyres and suspension
15-inch x 6.5J '7-arm' design alloy wheels with 205/55 R15 tyres
Locking wheel bolts
Tyre repair kit
Audio and communication
Concert radio/single CD player with MP3 file compatibility and six speakers in front and rear and two tweeters
SD card reader
Aux-in socket
6.5-inch display screen - manually retractable
Voice control
Seats
Driver and front passenger seats with manual height adjustment
Easy-entry front seats
Split folding rear seats
‘Zeitgeist’ cloth upholstery
Interior equipment
3- spoke Sports steering wheel
Steering wheel adjustable for height and reach
Air vent sleeves in matt black
Manual air conditioning
Front floor mats
Electric front windows
Heat-insulating glass windscreen and side windows
Heated rear windscreen
Non-smoking package
Washer fluid level indicator
Exterior equipment
Body-coloured door mirrors with integrated indicators
Electrically operated door mirrors
Safety and security
Driver, front passenger, and front side and head airbag system
Front passenger airbag deactivation switch
Electronic Stability Program (ESP), including ABS, EBD, ASR and EDL
ISOFIX child seat preparation for front passenger and rear seats
Seat belts - 3-point on all seats (four)
Seatbelt reminder for all seats
Halogen headlights
Rear fog light
Rear head restraints (adjustable)
Remote central locking
Thatcham Category 1 alarm and immobiliser
Tool kit and car jack
First aid kit
Warning triangle
Sport equipment (in addition to SE equipment)
Wheels, tyres and suspension
16-inch x 7J '10-spoke' design alloy wheels with 215/45 R16 tyres
Sports suspension
Audio and communication
Mobile phone preparation - Bluetooth interface
Seats
Front Sports seats
Manually adjustable lumbar support in front seats
‘Tornado’ cloth upholstery
Interior equipment
3-spoke leather Sports multi-function steering wheel with aluminium inlay
Air vent sleeves in high-gloss black
Driver's Information Sytem
Aluminium trim for control switches, glove compartment, door handles and door sills
Leather handbrake grip and sports gear knob with aluminium trim
Exterior equipment
Front fog lights
Polished tailpipe(s)
S line equipment (in addition to Sport equipment)
Wheels, tyres and suspension
17-inch x 7.5J '5-twin-spoke' design alloy wheels with 215/40 R17 tyres
S line sports suspension
Seats
Black Sprint cloth/leather upholstery with embossed S line logo
Interior equipment
3-spoke leather Sports multi-function steering wheel with aluminium inlay, S line badging and perforated leather trim
Black cloth headlining
Door sills with aluminium inlays and S line lettering
Floor mats with piping
Exterior equipment
S line body styling, comprising radiator grille in high-gloss black, front sports bumper, side skirts, and rear bumper with diffuser
S line roof spoiler
S line badges on front wings
Audi A1 Forum
Edited by volks10 on Sunday 21st March 10:48
nick30 said:
the 1.6TDI is £17,495 at SLine trim which will be similar spec to the Ibiza we just bought before crimbo with all the gizmos for 11.5k!
this does not seem like good VFM to me!
Presumably that price you quote for the SEAT was with discount applied and 15% VAT? If you spec equally and compare on todays price won't be such a big difference, but Audi will clearly be more expensive either way as its a premium car.this does not seem like good VFM to me!

i know what you mean audi is meant to be "premium" but really how can such a small cheap car to build cost 6k more than the same car from Seat! and yes sorry i think the list for our Ibiza was 12.5k now you need to add 2.5 tax and i think 2% price increase. im not complaining my partner loves her car and we knew the new common rail would be rolled out through out the VAG group but it shocks me to see 5k premium for exactly the same car with an Audi badge! Im a VW kinda guy and she had a 07 polo before but when we went to VW to get the new polo with this engine we felt we were being ripped off it was near 16k but only produced 95ps i think. We could have easily got sucked in to the polo as that was what she wanted but the Ibiza was a far better car that happened to be cheaper. If the Audi is nicer to drive etc and prices aren't too up theyre own arse we will consider one in a couple of years. if it comes with xenons and leather as standard i will bow down to it! but i think the bose sound system will be atleast 500 notes. sorry for the rant and any punctuation errors!
How else would customers know it was a premium brand car, if they didnt pay a premium for it.
Are the major components on the car different to the Seat or Polo, dont think so.
I heard at MK, VW set the price high to stop A1 taking customers away from the other VW models.
Rememer, You pay for the Badge with a VAG.
Oh just one more thing, dont think this a VAG being outrageous and ripping people off, all the manufacturers do it. GM:- Saab 9-3 and Vectra same car. Ford:- mondeo and Jag X type, same car.
A more desirable badge means a higher price tag, fact.
Are the major components on the car different to the Seat or Polo, dont think so.
I heard at MK, VW set the price high to stop A1 taking customers away from the other VW models.
Rememer, You pay for the Badge with a VAG.
Oh just one more thing, dont think this a VAG being outrageous and ripping people off, all the manufacturers do it. GM:- Saab 9-3 and Vectra same car. Ford:- mondeo and Jag X type, same car.
A more desirable badge means a higher price tag, fact.
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