click through advertising
click through advertising
Author
Discussion

bubblebobble

Original Poster:

381 posts

217 months

Sunday 21st March 2010
quotequote all
Hi,

This is too all you web bods out there.

If I have a website which displays advertising for a certain product.
I will get advertising costs from whoever advertises on it I know.

So for instance they log on to my site, click the advertisement and go on to purchase the product or service offered.

I negotiate a commission, how does the "click through" website know they have come from my site?
Is it using a cookie?

A well explained answer would be great and also what technology the site should be built on.

The site in question is only a thought but with a terrific hook; it dosnt rely initially on advertising to get attention.

thanks for any input.

grumbas

1,142 posts

219 months

Sunday 21st March 2010
quotequote all
Normally the site your linking to will give you a specific url to link to which will contain something in the query string to identify the click as having come from your site.

After that they'll either use a cookie or a session variable to link that visitor to your site.

jezzashair

111 posts

202 months

Sunday 21st March 2010
quotequote all
I believe you can use cookies in a clever way where even if someone goes onto your site once and gets a click through and then goes straight to the website for the next month, you can programme a cookie so you get commission for a month for each time that person goes on that site as if they went through your website. It only lasts for a month because after that the cookie expires.

PetrolTed

34,468 posts

331 months

Monday 22nd March 2010
quotequote all
Cookies can't tranfer data between websites, that's a fundamental security issue.

Info like this is gathered via the URL you provide to click through to the external site. It would include a parameter that tells the site where the link came from. e.g. www.stuffforsale.com/inboundlink?id=xyz&produc...

Cookies may well then be used on that site to track future purchases from a customer that originated on your site.

The most common means of tracking this type of deal is via "affiliate" schemes. Google that and you'll get a wealth of info.

bubblebobble

Original Poster:

381 posts

217 months

Monday 22nd March 2010
quotequote all
Thanks for the insite chaps, much appreciated.