PR in local newspapers
Discussion
My business is reasonably unusual and quirky and as well as being free publicity for me, reckon an article on it would make quite a good filler piece in local newspapers and radio stations. No problem writing a press release or similar, but how do I go about approaching the papers with them?
Fire them off to the editor, a specific journo, something else? Any thoughts much appreciated.
Fire them off to the editor, a specific journo, something else? Any thoughts much appreciated.
Edited by Nevin on Thursday 25th March 13:10
Where are you in the country?
Normally, just email to 'newsdesk@' or give them a call.
Newspapers are always crying out for copy, there's a good chance they'll just print your 'story' verbatim.
Not sure if you already know this, but send the story with a good picture or two. Proper, professional pictures will almost definitely get used. A good photographer will charge around £100 - £200 for this, it's a couple of hours work. Avoid 'big cheque' and 'sad stolen bicycle' pictures (you know what I mean!), they won't be used.
We used to fairly easily get 2-page spreads in papers like the Western Mail, etc. this way.
HTH.
ETA - Mrs Maser does freelance if you're interested?
Normally, just email to 'newsdesk@' or give them a call.
Newspapers are always crying out for copy, there's a good chance they'll just print your 'story' verbatim.
Not sure if you already know this, but send the story with a good picture or two. Proper, professional pictures will almost definitely get used. A good photographer will charge around £100 - £200 for this, it's a couple of hours work. Avoid 'big cheque' and 'sad stolen bicycle' pictures (you know what I mean!), they won't be used.
We used to fairly easily get 2-page spreads in papers like the Western Mail, etc. this way.
HTH.
ETA - Mrs Maser does freelance if you're interested?
Edited by maser_spyder on Thursday 25th March 14:33
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