Volvo solld to Geely.

[eldar]

http://news.bbc.co.uk/1/hi/business/8591677.stm

[eldar]

Sold, even.

Can't correct a title..

[Fittster]

The East is on the rise, first Jag to India now Volvo to China.

[T89 Callan]

From what I saw when I was doing some work at Volvo they have an uphill struggle to get that place sorted out.

[Westy Pre-Lit]

Selling to Geely....I expect the looks to improve then.

[FamilyGuy]

Cherry pick the cream of the design/manufacturing expertise and the brand identity and ditch the rest? Move production to somewhere far cheaper? Sounds like a sensible business model.

[Fittster]

FamilyGuy said:

Cherry pick the cream of the design/manufacturing expertise and the brand identity and ditch the rest? Move production to somewhere far cheaper? Sounds like a sensible business model.

Maintaining the brand identity is probably easier said than done.

[Neil MG]

What will happen to the brand sharing agreement with AB Volvo?