iPad 5 million view in 5 days - Will it Blend

[Bugeyeandy]

http://www.youtube.com/watch?v=lAl28d6tbko

of course it will

How long before he loses a hand / blows himself up / dies of cancer breathing that stuff??

[FraserLFA]

Hopefully soon. I'm getting bored of him destroying decent bits of kit

[Mojooo]

lol, has anything not blended?

[Snoggledog]

Interesting though how little volume it actually is once blended.

[10JH]

One of the best marketing campaigns ever.

[cyberface]

Am I just old and boring, or does anyone else agree that this whole 'blend' thing is fking pointless, unfunny, and a shameful characterisation of how American culture has become so debauched and wasteful that the pointless *destruction* of expensive, useful devices is repeatedly shown as 'entertainment'???

Driving over a brand new iPhone when everyone was desperate to get their hands on one - shock journalism, and the equivalent of burning a £50 note - a hidden meaning that maybe the irrational, hyped desires for material goods showed clearly how you were being manipulated by the marketing machine...

But the 'will it blend' campaign isn't even parody. It's just waste - sheer waste, the very worst and darkest side of a consumption-based economy.

Sure, I'm sounding like some hippy from a commune and everyone knows I've got so many gadgets that I regularly fall over them in my office. But I *fking USE them* and when I've stopped using them, I try to give them (or sell them) to someone who *will* continue to use them. Information and Communications Technology has made a massive difference to humanity, and in terms of broadening availability to information, I'd say the good sides outweigh the bad sides.

These things are *valuable* on a philosophical level - the whole 'blend' BS effectively says that it's all disposable, keep on wasting our resources. I could advertise a fking piece of STONE like this - hell, let's see whether this new £2000 Apple laptop survives being smashed repeatedly with a 100 kg stone? Wow - and now you can buy your own stone for £100. fking idiots.

One day it won't just be the Chinese sifting through old waste computer circuit boards to recover components and metals for recycling. And with a 'disposable consumer' approach to everything, I sincerely hope these people treat *data* with more respect...

[Pigeon]

Indeed. Pointless destruction for destruction's sake - it's on the same mental level as a pissed up chav smashing up a bus stop.

[hornet]

Has he ever tried blending one of his blenders, or would that cause the Universe to implode?

[TonyToniTone]

Pigeon said:

Indeed. Pointless destruction for destruction's sake - it's on the same mental level as a pissed up chav smashing up a bus stop.

Cannnot see the connection.
These virals must sell tons of blenders - very cost effective advertising.

[Menguin]

TonyToniTone said:

cyberface said:

Lots

Pigeon said:

Indeed. Pointless destruction for destruction's sake - it's on the same mental level as a pissed up chav smashing up a bus stop.

Cannnot see the connection.
These virals must sell tons of blenders - very cost effective advertising.

Totally agree. This isn't wanton destruction for the sake of entertainment, it is destructive entertainment with the intention of raising the profile of the company and selling its blenders.

I still want the gadgets they blend, but I also want a Blendtec blender now!

[Bugeyeandy]

cyberface said:

But the 'will it blend' campaign isn't even parody. It's just waste - sheer waste, the very worst and darkest side of a consumption-based economy.

Think you've missed the point entirely - it's advertising pure and simple. 5 million people have seen what that blender can do for the cost of one iPad. I'm sure he's flogged a few on the back of his youtube vids.

[Jonny_]

Relax. It's just an iPad. It's not a life-support machine, or an MRI scanner, or indeed anything remotely useful.

(Although the blender dude really ought to put a dust mask or respirator on; finely-ground glass etc can't be good for you!)

[Driver Rider]

i can't belive i just watched this...total and utter waste

[tinman0]

Driver Rider said:

i can't belive i just watched this...total and utter waste

yeah, but they did blend Chris Crocker a couple of years back.

[ShadownINja]

I thought it was a bit wasteful but if it's to market the blender, I suppose it's no worse than destroying anything else to make a Top Gear sketch or a blockbuster film or leaving your car running for 30 minutes to listen to the radio while your wife pops into Tesco to do the shopping.

[LukeBird]

hornet said:

Has he ever tried blending one of his blenders, or would that cause the Universe to implode?

/0

[Conian]

good marketing for both products there

not only did the blender ....er.... blend it..... but he used the blender as an anvil to snap the ipad in half, well, fold it

and the ipad carried on working pretty well too

result for both parties i'd say.

[Engineer1]

Mojooo said:

lol, has anything not blended?

Chuck Norris does not blend, proof

[10JH]

Far better use for an iPad than this destruction video -

http://www.youtube.com/watch?v=XGUppxoJUVg&fea...

Which I didn't find at all interesting/funny.

[Blue Meanie]

10JH said:

Far better use for an iPad than this destruction video -

http://www.youtube.com/watch?v=XGUppxoJUVg&fea...

Which I didn't find at all interesting/funny.

Can't see the point. Attention seeking cock-turds.