Ford now Europe's Bestselling Brand
Discussion
Ford has surpassed VW as Europe's top selling brand (which can change every month I am sure). I did not know VW was the top selling brand to begin with. Shows what I know:
http://www.automonster.ca/?p=1392
http://www.automonster.ca/?p=1392
I'm surprised. With their recent price increases Ford are ridiculous expensive. Take the new Mondeo, although a very nice car indeed, a top of range model is over £30k with all the toys. Recent auto express had a article on it with Ford UK boss, he admitted their prices are too high.
MX7 said:
Zoki said:
Take the new Mondeo, although a very nice car indeed, a top of range model is over £30k with all the toys.
Is there a European Mondeo sized car that you can't get to £30k after you've put all the toys on it?For example my 56 reg car has the climate seats standard while even on the new top spec car they are like a £500 option.
I'm surprised too.
having driven through France and Spain a lot last summer, and just touched on Belgium and the Netherlands, i can safely say that i'd have thought it would've been one of the Frenchies or VW.
Way i see it - the Italians are going to buy Fiat, but surely not a huge market; the Brits will buy anything - as we don't really have a car industry any more - not one brand that covers the full spectrum anyway; the Frenchies will buy 1 of three brands; the Spaniards Seat, but like Fiat a small market. The German's however has to be VW, as all their other brands are premium.
Where does Ford fit in - just a little bit of market share across the board. I suppose hence the success.
having driven through France and Spain a lot last summer, and just touched on Belgium and the Netherlands, i can safely say that i'd have thought it would've been one of the Frenchies or VW.
Way i see it - the Italians are going to buy Fiat, but surely not a huge market; the Brits will buy anything - as we don't really have a car industry any more - not one brand that covers the full spectrum anyway; the Frenchies will buy 1 of three brands; the Spaniards Seat, but like Fiat a small market. The German's however has to be VW, as all their other brands are premium.
Where does Ford fit in - just a little bit of market share across the board. I suppose hence the success.
Zoki said:
I'm surprised. With their recent price increases Ford are ridiculous expensive. Take the new Mondeo, although a very nice car indeed, a top of range model is over £30k with all the toys. Recent auto express had a article on it with Ford UK boss, he admitted their prices are too high.
Thing is, rightly or wrongly, only the hard of thinking pay list for a Ford (the odd RS aside). I guess what does cause hassle with the high prices is the impact on company fleet choosers & as a result, haven't Ford recently dropped their prices by a decent chunk (probably for this very reason)?Who pays list for a Ford? Nobody, that's who. Ford price their cars artificially high, expecting people to haggle and building-in a buffer for themselves.
Ford's MD told Auto Express last week (ish) that they were changing this practice though, so we may be able to get a more realistic idea of prices on new cars.
Ford's MD told Auto Express last week (ish) that they were changing this practice though, so we may be able to get a more realistic idea of prices on new cars.
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