Ford now Europe's Bestselling Brand
Ford now Europe's Bestselling Brand
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Discussion

Jimbeaux

Original Poster:

33,791 posts

262 months

Friday 16th April 2010
quotequote all
Ford has surpassed VW as Europe's top selling brand (which can change every month I am sure). I did not know VW was the top selling brand to begin with. Shows what I know:

http://www.automonster.ca/?p=1392

Zoki

382 posts

244 months

Saturday 17th April 2010
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I'm surprised. With their recent price increases Ford are ridiculous expensive. Take the new Mondeo, although a very nice car indeed, a top of range model is over £30k with all the toys. Recent auto express had a article on it with Ford UK boss, he admitted their prices are too high.

MX7

7,902 posts

205 months

Saturday 17th April 2010
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Zoki said:
Take the new Mondeo, although a very nice car indeed, a top of range model is over £30k with all the toys.
Is there a European Mondeo sized car that you can't get to £30k after you've put all the toys on it?

Zoki

382 posts

244 months

Saturday 17th April 2010
quotequote all
MX7 said:
Zoki said:
Take the new Mondeo, although a very nice car indeed, a top of range model is over £30k with all the toys.
Is there a European Mondeo sized car that you can't get to £30k after you've put all the toys on it?
Skoda Superb, plus better range of engines and gearboxes. Don't get me wrong, I like the new Mondeo a lot, I have a 56 Reg Ghia X with all the toys, while mine was a bargain the new one is more expensive then the competition and has lower spec.
For example my 56 reg car has the climate seats standard while even on the new top spec car they are like a £500 option.

sider

2,061 posts

252 months

Saturday 17th April 2010
quotequote all
I'm surprised too.

having driven through France and Spain a lot last summer, and just touched on Belgium and the Netherlands, i can safely say that i'd have thought it would've been one of the Frenchies or VW.

Way i see it - the Italians are going to buy Fiat, but surely not a huge market; the Brits will buy anything - as we don't really have a car industry any more - not one brand that covers the full spectrum anyway; the Frenchies will buy 1 of three brands; the Spaniards Seat, but like Fiat a small market. The German's however has to be VW, as all their other brands are premium.

Where does Ford fit in - just a little bit of market share across the board. I suppose hence the success.

ClintonB

5,066 posts

244 months

Saturday 17th April 2010
quotequote all
Zoki said:
I'm surprised. With their recent price increases Ford are ridiculous expensive. Take the new Mondeo, although a very nice car indeed, a top of range model is over £30k with all the toys. Recent auto express had a article on it with Ford UK boss, he admitted their prices are too high.
Thing is, rightly or wrongly, only the hard of thinking pay list for a Ford (the odd RS aside). I guess what does cause hassle with the high prices is the impact on company fleet choosers & as a result, haven't Ford recently dropped their prices by a decent chunk (probably for this very reason)?

DennisTheMenace

15,605 posts

299 months

Saturday 17th April 2010
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Just speced up a similar focus that i had and its now 22k , eish ! thats silly ! , it certainly dosent cost ford that to build the car ! prices are being ramped up to recoup losses from the septic side surely ?

well done though ford .

would still buy a ford over a vw .

MX7

7,902 posts

205 months

Saturday 17th April 2010
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Zoki said:
Skoda Superb
Ok, you got me there, but it's only a few hundred pounds short. Part of the reason you can make the Ford so expensive though, is because they offer things like a £1,700 DVD system.

Edited by MX7 on Saturday 17th April 00:48

Jimbeaux

Original Poster:

33,791 posts

262 months

Saturday 17th April 2010
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IIRC, the Ford lead is chalked up to sales of their Fiesta.

Carpie

1,119 posts

226 months

Saturday 17th April 2010
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DennisTheMenace said:
Just speced up a similar focus that i had and its now 22k , eish ! thats silly ! , it certainly dosent cost ford that to build the car !
Might want to rethink that logic.

Beardo

269 posts

210 months

Saturday 17th April 2010
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Who pays list for a Ford? Nobody, that's who. Ford price their cars artificially high, expecting people to haggle and building-in a buffer for themselves.
Ford's MD told Auto Express last week (ish) that they were changing this practice though, so we may be able to get a more realistic idea of prices on new cars.

Ozzie Osmond

21,189 posts

277 months

Saturday 17th April 2010
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Well done Ford! That new Fiesta looks a fine product and Focus has always sold well too.