Dumbing down or great marketing?

[amir_j]

Saw an ad for a telecoms engineering graduate scheme. Headline was:

It's time to become better than good. It's time to GRADU8 to GR8!

First glance thought f**king text speak! but then again maybe clever marketing?

Edited by amir_j on Wednesday 21st April 22:40

[HOGEPH]

No, it's S h 1 t

Edited by HOGEPH on Wednesday 21st April 22:50

[hyperblue]

Yeah that's st.

[Kays vRS]

The headline would put me off reading any further.

[zac510]

It's tacky but I think its roots are just in marketing not dumbing down.

[f13ldy]

If it's for a mobile network provider, I can see their reasoning.

However, that doesn't exempt it from being st.

[4nonymous]

Very clever !

As it has clearly worked !

[StevieBee]

Good marketing is about knowing your target audience and tailoring the message accordingly.

[paulmurr]

I like how they rhyme 8 with 8.

Clever.