Competitors PPC spend

[whythem]

Is there any way of guestimating a competitors PPC spen? Im after getting a useful figure for my own business plan.

[Dick Dastardly]

I know a rival of mine uses this and reckons it's quite good: http://spyfu.com/

I've never used it though, so have no idea.

[jon-]

What sector? If it's just adwords you could probably use a combination of their position, a guessed ad quality, and the keywords to have a very very very rough guess, but it's next to useless.

If it's other PPC like kelkoo, it's not difficult to get the base category costs and the expected traffic from the account managers.

Dick Dastardly said:

I know a rival of mine uses this and reckons it's quite good: http://spyfu.com/

I've never used it though, so have no idea.

Useless. We easily spend 20k a month on PPC and that site reports nill!

[grumbas]

I'll echo the comments above, tried a few of these sites and they're all crap - my PPC spend is massive and they all report zero. Likewise they show my competitors having big traffic on keywords un-related to their business!