What is going on with Ford pricing?
Discussion
From the official Ford pricelist:
Ford Focus 1.6 Style £17945 on the road
Ford Mondeo 1.6 Edge £17295 on the road
Ford Mondeo 2.0 Edge £17795 on the road
Thats right - the Mondeo range now starts from LESS than the Focus range. Infact, you can have a 2 litre Mondeo for less, brand new, than a 1.6 litre base model Focus.
What?
Ford Focus 1.6 Style £17945 on the road
Ford Mondeo 1.6 Edge £17295 on the road
Ford Mondeo 2.0 Edge £17795 on the road
Thats right - the Mondeo range now starts from LESS than the Focus range. Infact, you can have a 2 litre Mondeo for less, brand new, than a 1.6 litre base model Focus.
What?
As a now ex-Ford dealer employee the current pricing structure is a total joke.
Almost as big of a joke as product lead times.
20 weeks for a Fiesta, 25 weeks for a S-Max or Galaxy.
Also, a Focus is more expensive at list than an Audi A3 or a BMW 1-series but will retain less than 30% of it's value after 3 years so it can't even compete on monthly payment terms.
Ford are driving away their established customer base - good product or not.
Almost as big of a joke as product lead times.
20 weeks for a Fiesta, 25 weeks for a S-Max or Galaxy.
Also, a Focus is more expensive at list than an Audi A3 or a BMW 1-series but will retain less than 30% of it's value after 3 years so it can't even compete on monthly payment terms.
Ford are driving away their established customer base - good product or not.
LHD said:
Almost as big of a joke as product
Also, a Focus is more expensive at list than an Audi A3 or a BMW 1-series but will retain less than 30% of it's value after 3 years so it can't even compete on monthly payment terms.
Wow, so it is!Also, a Focus is more expensive at list than an Audi A3 or a BMW 1-series but will retain less than 30% of it's value after 3 years so it can't even compete on monthly payment terms.
Zetec-S TDCI 136 5 door: £22195
BMW 118d Sport: £20485!
Fox- said:
LHD said:
Almost as big of a joke as product
Also, a Focus is more expensive at list than an Audi A3 or a BMW 1-series but will retain less than 30% of it's value after 3 years so it can't even compete on monthly payment terms.
Wow, so it is!Also, a Focus is more expensive at list than an Audi A3 or a BMW 1-series but will retain less than 30% of it's value after 3 years so it can't even compete on monthly payment terms.
Zetec-S TDCI 136 5 door: £22195
BMW 118d Sport: £20485!
Fox- said:
LHD said:
Almost as big of a joke as product
Also, a Focus is more expensive at list than an Audi A3 or a BMW 1-series but will retain less than 30% of it's value after 3 years so it can't even compete on monthly payment terms.
Wow, so it is!Also, a Focus is more expensive at list than an Audi A3 or a BMW 1-series but will retain less than 30% of it's value after 3 years so it can't even compete on monthly payment terms.
Zetec-S TDCI 136 5 door: £22195
BMW 118d Sport: £20485!
LHD you're not wrong, with pricing like that, who the hell do they think they appeal to?!
If you want a really good laugh, spec up a Fiesta Diesel . . . . . . . I'm currently using a Zetec s TDi 3 door, as a small hatch goes, not a terrible thing, but compared to the equivalent VW obviously very cheaply produced . . . . . . . . Out of curiosity I used Fords on line configurator and came to a staggering £18,500 for a Fiesta diesel, without cruise, without Bluetooth, without climate control etc etc etc!
Not only was it far more expensive than Polo, but also more £1000 expensive than a Golf diesel with all the bits and pieces added on!
Not only was it far more expensive than Polo, but also more £1000 expensive than a Golf diesel with all the bits and pieces added on!
Ford upped the price of their cars, expecting that everyone would haggle, and forgot about the company cars. They've sorted that now, which is why the Mondeo is cheaper than the Focus. They've just not reduced the price of the focus yet.
And I agree it's silly money. But then Ford now have a smaller car that takes the Fiesta's place. The Mondeo is now in Scorpio territory and will be killed off in two generations at the most, it's already little more than a Focus saloon.
And I agree it's silly money. But then Ford now have a smaller car that takes the Fiesta's place. The Mondeo is now in Scorpio territory and will be killed off in two generations at the most, it's already little more than a Focus saloon.
davepoth said:
And I agree it's silly money. But then Ford now have a smaller car that takes the Fiesta's place. The Mondeo is now in Scorpio territory and will be killed off in two generations at the most, it's already little more than a Focus saloon.
Surely the Mondeo is massively bigger than a Focus saloon? It's certainly far bigger than something like a 3-series which I always think of as being a little bigger than the Focus. LHD said:
I had some Tarquin trying to explain the pricing structure at the start of this year.
I just about choked on my coffee when he said that Ford were competing with the BMW's and Audi's rather than Vauxhall and the such.
Errr, no.
I just about choked on my coffee when he said that Ford were competing with the BMW's and Audi's rather than Vauxhall and the such.
Errr, no.
That's EXACTLY what a Ford salesman told us when we test drove a Focus. 
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